Virginia Tang Markham

Manage marketing across 35 North American campuses, leading hiring, onboarding, and daily operations for on-campus student representatives. Design and execute integrated digital plus on-campus campaigns around academic seasons and product launches, driving user acquisition for MCAT, LSAT, DAT, and undergraduate prep. Create and optimize paid social ads and platform-specific content (Instagram, TikTok, Meta) using Canva and CapCut, boosting click-through and conversion rates. Leverage analytics to monitor performance, identify trends, and implement real-time optimizations. Build and distribute marketing playbooks, creatives, and training guides, ensuring brand consistency while scaling outreach.

Designed and executed end-to-end digital marketing campaigns and paid social ads targeting student audiences; created visuals using Canva and CapCut; monitored performance with analytics; coordinated with student organizations and ambassadors to expand outreach and generate user-driven content.

Collaborated closely with the Program Coordinator to lead and execute awareness campaigns, combining creative strategy and on-the-ground coordination to amplify Steer Friends' community impact. Designed and implemented compelling digital ad campaigns, social media content, and promotional materials for fundraisers and events, driving increased engagement and donor participation.