Head of Creative & Social Media at Convertix Media, Tel Aviv

Developed editorial calendars, AV briefs, and cross-platform campaigns for international markets. Produced trend-led video and visual content that significantly boosted engagement and organic reach. Collaborated with performance and analytics teams to optimize content based on data insights. Wrote copy and end-to-end creative execution for global entertainment and lifestyle brands.

Head of Creative & Social Media at ConvertiX Media, Tel Aviv

Led creative and social media strategy across Instagram, TikTok, LinkedIn, and other platforms; developed editorial calendars, AV briefs, and cross-platform campaigns for international markets; produced trend-led video and visual content; collaborated with performance and analytics to optimize content.

Developed compelling, audience-focused visual stories for narrative shorts, music videos, and branded content, from pitch to post.

Freelance Film Director & Creative Director at Freelance

Developed narrative-driven shorts, music videos, and branded content from pitch to post; collaborated with creators and talent to deliver compelling, audience-focused visuals.

Social Media Manager & Copywriter at Shout Group, Tel Aviv

Developed creative campaign strategies and scripts for major clients including Coca-Cola and Lancôme; specialized in Gen Z and youth-driven campaigns for TikTok, YouTube, and Instagram; translated strategy into high-quality AV and social content with production teams.

Senior Social Media Manager & Copywriter at Shout Group, Tel Aviv

Developed creative campaigns and scripts for major clients, including Coca-Cola and Lancôme. Specialized in Gen Z and youth-driven campaigns for TikTok, YouTube, and Instagram. Collaborated with production teams to translate strategy into high-quality AV and social content.

Director & Social Media Manager at Ministry of Defence, Tel Aviv

Completed official social media training; managed Instagram and Facebook channels; directed interviews and short-form video content.