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I am a Head of SMM with 5+ years of experience building and scaling digital marketing and social media strategies across Russia and CIS (Kazakhstan, Armenia, Belarus, Kyrgyzstan). I have proven expertise in B2B & B2C social media marketing in e-commerce, team leadership, and community management. I localize content strategies for international markets and drive measurable results. Currently seeking new opportunities in Dubai.…I am a Head of SMM with 5+ years of experience building and scaling digital marketing and social media strategies across Russia and CIS (Kazakhstan, Armenia, Belarus, Kyrgyzstan). I have proven expertise in B2B & B2C social media marketing in e-commerce, team leadership, and community management. I localize content strategies for international markets and drive measurable results. Currently seeking new opportunities in Dubai.

Yulia Tyunina

Social Media Manager, Content Creator, Digital Marketer, +4

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I am a Head of SMM with 5+ years of experience building and scaling digital marketing and social media strategies across Russia and CIS (Kazakhstan, Armenia, Belarus, Kyrgyzstan). I have proven expertise in B2B & B2C social media marketing in e-commerce, team leadership, and community management. I localize content strategies for international markets and drive measurable results. Currently seeking new opportunities in Dubai.…I am a Head of SMM with 5+ years of experience building and scaling digital marketing and social media strategies across Russia and CIS (Kazakhstan, Armenia, Belarus, Kyrgyzstan). I have proven expertise in B2B & B2C social media marketing in e-commerce, team leadership, and community management. I localize content strategies for international markets and drive measurable results. Currently seeking new opportunities in Dubai.

Available to hire

I am a Head of SMM with 5+ years of experience building and scaling digital marketing and social media strategies across Russia and CIS (Kazakhstan, Armenia, Belarus, Kyrgyzstan). I have proven expertise in B2B & B2C social media marketing in e-commerce, team leadership, and community management. I localize content strategies for international markets and drive measurable results.

Currently seeking new opportunities in Dubai.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Fluent

German

Beginner

Work Experience

Freelance Video Editor at Wakesurfing Project

September 1, 2025 - October 5, 2025

Video editing and motion graphics for Instagram, leading to a 15% increase in engagement rate.

Freelance SMM Consultant at Yoga Studio

May 1, 2025 - October 5, 2025

Developed a comprehensive visual identity and SMM plan; increased audience engagement by 10%.

Freelance SMM Strategist at Ceramics Studio

December 1, 2024 - October 5, 2025

Conducted competitive analysis and launched a new SMM strategy; produced top-performing video content, achieving 15M and 5M views on Instagram Reels and significantly boosting brand visibility.

Freelance SMM & Video Production at Self-employed / Freelance

November 1, 2024 - Present

Freelance projects including conceptualizing SMM strategy for Video Production (Nov 2024 – Present): doubling posting frequency and increasing engagement by 10x.

Freelance SMM & Video Production at Self-employed

November 1, 2024 - Present

Conceptualized SMM strategy for multiple clients; doubled posting frequency and increased engagement by 10x.

Freelance Video Editor / Motion Graphics Designer at Wakesurfing Project

April 1, 2023 - September 1, 2025

Focused on video editing and motion graphics for Instagram, leading to a 15% increase in engagement rate.

SMM Consultant at Ceramics Studio

June 1, 2022 - December 1, 2024

Conducted competitive analysis and launched a new SMM strategy. Produced top-performing video content, generating 15M and 5M views on Instagram Reels through organic reach, significantly boosting brand visibility.

SMM & Visual Identity Consultant at Yoga Studio

June 1, 2021 - May 1, 2025

Developed a comprehensive visual identity and SMM plan that increased audience engagement by 10%.

SMM Specialist at Ostrovok.ru

January 1, 2020 - October 5, 2025

Developed bilingual (ENG/RU) content strategy for RateHawk B2B brand across social media; performed daily analytics to inform strategy and optimize engagement.

SMM Specialist at Ozon

January 1, 2020 - Present

Part of the SMM evolution from intern to senior roles; contributed to strategy development and cross-regional content initiatives.

Head of SMM Strategy & Team Leadership at Ozon

January 1, 2020 - Present

Spearheaded social media strategy for 14 corporate accounts across 5 platforms; built and scaled a cross-functional team; expanded operations into 4 CIS markets by onboarding local specialists; implemented a new content creation process, doubling output; led influencer collaborations and promotions; launched Telegram initiatives with strong engagement and virality.

SMM Specialist at Ostrovok.ru (Emerging Travel Group)

January 1, 2019 - December 31, 2020

Developed bilingual (ENG/RU) content strategy for RateHawk B2B brand across social media; created engaging text, video, and banner assets; performed daily analytics with Jagajam to inform content strategy and optimize engagement.