Charlotte Chan Rong Xuan

Support and develop a multi-market Gen AI initiative through qualitative research across Japan, Korea, India, and Bangladesh for a global financial services client, coordinate stakeholder alignment, market-level briefing and delivery tracking across local researchers and client contacts. Conducted 1-on-1 user interviews across multiple markets to surface pain points and unmet needs, translating insights into actionable recommendations for business. Served as the primary point of contact for client escalations, troubleshooting issues end-to-end with internal teams and ensuring consistent, high-quality service across concurrent projects. Built and maintained structured documentation and trackers to centralise customer/project information, ensuring team-wide visibility and faster issue resolution. Managed end-to-end research operations across multiple concurrent projects, translating research objectives into screeners, recruitment logic, and quota requirements, and oversaw participant eli

Designed and produced graphics for a 2-month long multi-storey art exhibition during Singapore Art Week, ensuring brand alignment with the studio’s creative vision and enhancing the overall aesthetic experience. Created visually cohesive pamphlets and 30 unique bookmarks to support exhibition branding and visitor engagement. Developed wayfinding assets to guide visitors seamlessly across five storeys of the exhibition space.

Exercise cross-functional stakeholder management to design and execute marketing campaigns across local and international markets. Develop multi-channel social media assets consistent with the brand’s design language throughout the consumer journey. Understand consumer preferences across different target markets to manage the different locales of the company website, including UI/UX and campaign visuals in different languages. Design and adapt graphics to support visual merchandising including clothing accessory labels, tags, and other product-related graphics. Manage internal communications by designing company handbook, presentation slides, name cards, and other corporate materials.