Hi, I’m Barbara Di Pasquale, a seasoned Art Director and Graphic/Motion Designer with over 25 years of experience across branding, TV formats, cinema, and digital content. I create visual identities and cinematic motion for production companies, broadcasters, and brands including LA7, RAI, De Agostini, ESA, Ford, Eataly and Confindustria, among others. I love leading creative concepts, collaborating with teams and clients to translate ideas into compelling visuals. I also teach AE and motion design, and I actively use generative AI tools like Midjourney and DALL·E to support moodboards and early-stage concept exploration, from branding to digital campaigns.

Barbara Di Pasquale

Hi, I’m Barbara Di Pasquale, a seasoned Art Director and Graphic/Motion Designer with over 25 years of experience across branding, TV formats, cinema, and digital content. I create visual identities and cinematic motion for production companies, broadcasters, and brands including LA7, RAI, De Agostini, ESA, Ford, Eataly and Confindustria, among others. I love leading creative concepts, collaborating with teams and clients to translate ideas into compelling visuals. I also teach AE and motion design, and I actively use generative AI tools like Midjourney and DALL·E to support moodboards and early-stage concept exploration, from branding to digital campaigns.

Available to hire

Hi, I’m Barbara Di Pasquale, a seasoned Art Director and Graphic/Motion Designer with over 25 years of experience across branding, TV formats, cinema, and digital content. I create visual identities and cinematic motion for production companies, broadcasters, and brands including LA7, RAI, De Agostini, ESA, Ford, Eataly and Confindustria, among others.

I love leading creative concepts, collaborating with teams and clients to translate ideas into compelling visuals. I also teach AE and motion design, and I actively use generative AI tools like Midjourney and DALL·E to support moodboards and early-stage concept exploration, from branding to digital campaigns.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Graphic Designer at M74
January 1, 2025 - Present
Graphic design and art direction for branding and campaigns across multiple media.
Graphic and Motion Designer at ONE MORE Pictures
December 31, 2024 - October 6, 2025
Graphic and motion design for television and film projects, including concept development and asset production.
Teacher - After Effects (AE) and Motion Design at Summer IED
January 1, 2022 - October 6, 2025
Teaching AE and motion design; development of curricula and instructional materials.
Art Director at ESA - European Space Agency
January 1, 2017 - October 6, 2025
Art direction for ESA visuals, conceptualizing and producing visual communications.
Creative / Art Director at La7
January 1, 2007 - October 6, 2025
Creative direction and art direction for television and promotional assets.
Creative / Art Director at RAI Educational
January 1, 2005 - October 6, 2025
Educational content design and art direction for TV/educational programming.
Creative / Art Director at Grande Mela
January 1, 2001 - October 6, 2025
Creative direction and art direction across promotional and broadcast assets.
Designer / Art Director at Frame by Frame
January 1, 1999 - October 6, 2025
Frame-by-frame design and art direction for film and visual media.
Multimedia Designer at Utet / De Agostini
January 1, 1996 - October 6, 2025
Multimedia design for publishing and educational content.
Graphic Designer at M74
January 1, 2025 - Present
Graphic designer responsible for visual concepts and assets for brand and media projects.
Graphic and Motion Designer at ONE MORE Pictures
January 1, 2024 - Present
Design and motion design for promotional and broadcast materials.
Teacher (AE and motion design) at Summer IED
December 31, 2022 - October 6, 2025
Tutor for After Effects and motion design, delivering coursework and project reviews.
Art Director at ESA - European Space Agency
December 31, 2017 - October 6, 2025
Art direction for branding and visual communications; collaborated with creative teams.
Creative / Art Director at La7
December 31, 2007 - October 6, 2025
Creative/Art direction for TV channel branding and promos.
Creative / Art Director at RAI Educational
December 31, 2005 - October 6, 2025
Art direction for educational content and broadcast graphics.
Creative / Art Director at Grande Mela
December 31, 2001 - October 6, 2025
Art direction for campaigns and visual identities.
Designer / Art Director at Frame by Frame
December 31, 1999 - October 6, 2025
Frame by Frame: Designer / Art Director; involved in graphic and motion design.
Multimedia Designer at Utet / De Agostini
December 31, 1996 - October 6, 2025
Multimedia designer for editorial and digital projects.
Multimedia Designer at Utet / De Agostini
December 31, 1996 - October 6, 2025
Multimedia designer for editorial and digital projects.
Graphic Designer at M74
January 1, 2025 - Present
Graphic designer focusing on branding and visual identity development and motion design.
Graphic and Motion Designer at ONE MORE Pictures
January 1, 2024 - Present
Graphic and motion design for film and TV promos, branding, and digital content.
Teacher (AE and motion design) at Summer IED
December 31, 2022 - October 6, 2025
Teaching After Effects and motion design courses; mentorship and curriculum support.
Art Director at ESA - European Space Agency
December 31, 2017 - October 6, 2025
Art Direction for ESA communications and promotional materials; coordination with creative teams.
Art Director at La7 Creative
December 31, 2007 - October 6, 2025
Creative/Art Director for La7 channel's productions.
Creative / Art Director at RAI Educational
December 31, 2005 - October 6, 2025
Creative/Art Director for RAI Educational projects and programs.
Creative / Art Director at Grande Mela
December 31, 2001 - October 6, 2025
Creative/Art Director for Grande Mela campaigns and productions.
Designer / Art Director at Frame by Frame
December 31, 1999 - October 6, 2025
Designer/Art Director for Frame by Frame productions.
Multimedia Designer at Utet / De Agostini
December 31, 1996 - October 6, 2025
Multimedia designer for Utet / De Agostini projects.
Graphic Designer at M74
January 1, 2025 - Present
Graphic designer contributing to visual concepts, typography, and layouts for branding and campaigns; collaborating with creative teams to deliver cohesive visuals.
Graphic and Motion Designer at ONE MORE Pictures
January 1, 2024 - October 6, 2025
Designing graphic and motion content for television and digital media, coordinating with producers and editors to realize concepts.
AE and motion design Teacher at IED
January 1, 2022 - October 6, 2025
Teaching After Effects and motion design; developing curricula and workshops for students.
Art Director at ESA - European Space Agency
January 1, 2017 - October 6, 2025
Art direction for ESA projects; visual concepts, design direction, and production coordination.
Creative / Art Director at La7 Creative
January 1, 2007 - October 6, 2025
Creative and art direction for La7 network; branding, promos, and graphic design.
Creative / Art Director at RAI Educational
January 1, 2005 - October 6, 2025
Creative and art direction for educational media; visual storytelling and asset production.
Creative / Art Director at Grande Mela
January 1, 2001 - October 6, 2025
Creative and art direction for campaigns and visual identities across media.
Designer / Art Director at Frame by Frame
January 1, 1999 - October 6, 2025
Designer and art director focusing on frame-by-frame visuals, layout, and concept development.
Multimedia Designer at Utet / De Agostini
January 1, 1996 - October 6, 2025
Multimedia designer creating assets for publications and multimedia projects.
Graphic Designer at M74
January 1, 2025 - Present
Graphic Designer providing visual concepts and design execution for brand and film-related projects.
Graphic and Motion Designer at ONE MORE Pictures
December 31, 2024 - October 22, 2025
Graphic and motion design for promotional content, TV/film material and campaigns.
Teacher - After Effects and Motion Design at IED (Summer courses)
December 31, 2022 - October 22, 2025
Teaching After Effects and motion design during summer programs at IED.
Art Director at ESA - European Space Agency
December 31, 2017 - October 22, 2025
Art direction for visual communication and campaigns.
Art Director at La7 Creative
December 31, 2007 - October 22, 2025
Creative / Art Director for La7 Creative projects.
Art Director at RAI Educational
December 31, 2005 - October 22, 2025
Creative / Art Director for RAI Educational programs and materials.
Art Director at Grande Mela
December 31, 2001 - October 22, 2025
Creative / Art Director for brand and media projects.
Designer / Art Director at Frame by Frame
December 31, 1999 - October 22, 2025
Designer / Art Director for frame-by-frame animation and related media.
Multimedia Designer at Utet / De Agostini
December 31, 1996 - October 22, 2025
Multimedia designer for publishing group Utet and De Agostini.

Education

Diploma at IED, Istituto Europeo di Design
January 1, 1991 - December 31, 1994
Certificate at Professional Photography
January 1, 1989 - December 31, 1990
Diploma at Art School Graduation
January 1, 1989 - December 31, 1989
Diploma at IED, Istituto Europeo di Design
January 1, 1991 - December 31, 1994
Professional Photography at Professional Photography
January 1, 1989 - December 31, 1990
Art School Graduation at Art School
January 1, 1989 - December 31, 1989
Diploma at IED, Istituto Europeo di Design
January 1, 1991 - January 1, 1994
Certificate at Professional Photography
January 1, 1989 - January 1, 1990
Art School Graduation at Art School Graduation
January 1, 1989 - January 1, 1989
Diploma at IED, Istituto Europeo di Design
January 1, 1991 - December 31, 1994
Certificate at Professional Photography
January 1, 1989 - December 31, 1990
Diploma at Art School
January 1, 1989 - December 31, 1989

Qualifications

Diploma - Design Program
January 1, 1991 - January 1, 1994
Certification - Professional Photography
January 1, 1989 - January 1, 1990
Art School Graduation
January 1, 1989 - January 1, 1989
Promax Europe Award Nomination - Visionari
January 11, 2030 - October 6, 2025
Promax Europe Nomination - Best Animation (La7 TV e Minori)
January 11, 2030 - October 6, 2025
Professional Photography
January 1, 1989 - January 1, 1990
Art School Graduation
January 1, 1989 - January 1, 1989

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other
    paper THE JACKAL META-SHOW LEDWALL

    CONCEPT
    What is The Jackal Meta-Show? It is an interactive, educational and entertaining 50-minute live show.
    I have been involved in the animated Ledwalls with The Jackal in Piazza Dante in Milan and Via Appia in Rome, main focus point for this project.
    I also designed and animated the live start countdown, explaining to viewers what to expect from The Jackal Meta-Show.