I’m Barbara. When I work on a project, I don’t look for the right solution. I look for the one that holds. The one with a clear direction. The one that can be recognised without explanation. The one that doesn’t need to be pushed. A mindset, a way of thinking, an approach that puts instinct at the centre of everything, even in the golden age of artificial intelligence. First, I make people fall in love with what they feel. Only then, with the work I create. I design brands and visual languages: corporate identity, editorial design, graphic and motion design. I work as a Creative and Art Director, collaborating for over 25 years with international agencies and multidisciplinary teams. Bringing strategic vision and execution together is how I make ideas work. I follow every project from the initial intuition to its final form. When everything is in place, and there’s nothing left to add. Because the right ideas don’t need explaining. They are recognised. And they stay. SKILLS Animation Video Animation Video Direction Video Production Adobe Illustrator Visual Solutions Problem Solving Photography…I’m Barbara. When I work on a project, I don’t look for the right solution. I look for the one that holds. The one with a clear direction. The one that can be recognised without explanation. The one that doesn’t need to be pushed. A mindset, a way of thinking, an approach that puts instinct at the centre of everything, even in the golden age of artificial intelligence. First, I make people fall in love with what they feel. Only then, with the work I create. I design brands and visual languages: corporate identity, editorial design, graphic and motion design. I work as a Creative and Art Director, collaborating for over 25 years with international agencies and multidisciplinary teams. Bringing strategic vision and execution together is how I make ideas work. I follow every project from the initial intuition to its final form. When everything is in place, and there’s nothing left to add. Because the right ideas don’t need explaining. They are recognised. And they stay. SKILLS Animation Video Animation Video Direction Video Production Adobe Illustrator Visual Solutions Problem Solving PhotographyWWWW…