Available to hire
Creative and people-focused professional with 5+ years of experience leading talent acquisition, creative direction, and digital brand strategy for startups and agencies across Pakistan and the U.S. I specialize in bridging creativity with business growth — building remote teams, scaling online presence, and executing data-backed campaigns that convert.
Known for a balance of strategic vision, leadership, and storytelling, I help brands and teams thrive in fast-paced digital environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Creative & Talent Acquisition at Brainyte
January 1, 2024 - PresentLead talent acquisition and hire top candidates to build a strong team; direct the creative department and manage operations to align with company goals.
Social Media Manager at Bloom House Marketing
January 1, 2022 - PresentManage client campaigns with trend-driven strategies and creative content; produce reels and posts that boost client brand presence and audience growth.
Social Media Creative Head at 203 MG
January 1, 2025 - October 6, 2025Directed creative campaigns for U.S. clients across industries; developed impactful strategies and storytelling approaches to elevate client presence.
Social Media Manager at SeoSiteSoft
January 1, 2024 - PresentRevamped the brand’s digital presence with storytelling; improved engagement and strengthened brand positioning.
Web Content Writer at Convert Bunny
January 1, 2024 - October 6, 2025Produced SEO-driven healthcare content bridging technology and patient needs. Created long-form articles and blogs tailored to improve search visibility. Collaborated with design and dev teams to ensure accurate messaging across channels.
Social Media Manager at Innvoy Global Consulting
January 1, 2023 - PresentDeveloped campaigns for international clients, improving visibility and trust. Managed social media calendars and reporting dashboards for performance tracking. Engaged with online communities to enhance brand reputation.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2022 - October 6, 2025Created landing pages and blog content for clients including Grailed and Rebag. Contributed to Rebag’s blog 'The Vault' with engaging and trend-aware articles. Researched and optimized content for SEO alignment.
Social Media Manager at Rooftop Hotel
January 1, 2022 - October 6, 2025Managed the hotel’s digital presence with consistent branding and guest engagement. Produced engaging social content to promote offers and events. Collaborated with local vendors to enhance digital campaigns.
Instagram Influencer at Instagram Influencer
January 1, 2016 - PresentBuilt a 40K+ community through authentic content and collaborations. Partnered with leading brands such as Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that increased audience engagement.
Head of Creative & Talent Acquisition at Brainyte
January 1, 2024 - PresentLead talent acquisition, identifying and hiring top candidates to build a strong team. Direct the creative department and manage operations to align with company goals.
Social Media Manager at Bloom House Marketing
January 1, 2022 - PresentManage client campaigns with trend-driven strategies and creative content. Produce reels and posts that boost client brand presence and audience growth.
Social Media Creative Head at 203 MG
January 1, 2025 - October 6, 2025Directed creative campaigns for U.S. clients across industries. Developed impactful strategies and storytelling approaches to elevate client presence.
Social Media Manager at SeoSiteSoft
January 1, 2024 - PresentRevamped the brand’s digital presence with storytelling. Improved engagement and strengthened brand positioning.
Web Content Writer at Convert Bunny
January 1, 2024 - October 6, 2025Produced SEO-driven healthcare content bridging technology and patient needs. Created long-form articles and blogs tailored to improve search visibility. Collaborated with design and dev teams to ensure accurate messaging across channels.
Social Media Manager at Innvoy Global Consulting
January 1, 2023 - PresentDeveloped campaigns for international clients, improving visibility and trust. Managed social media calendars and reporting dashboards for performance tracking. Engaged with online communities to enhance brand reputation.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2022 - October 6, 2025Created landing pages and blog content for clients including Grailed and Rebag. Contributed to Rebag’s blog 'The Vault' with engaging and trend-aware articles. Researched and optimized content for SEO alignment.
Social Media Manager at Rooftop Hotel
January 1, 2022 - October 6, 2025Managed the hotel’s digital presence with consistent branding and guest engagement. Produced engaging social content to promote offers and events. Collaborated with local vendors to enhance digital campaigns.
Instagram Influencer at Self-Employed (Instagram Influencer)
January 1, 2016 - PresentBuilt a 40K+ community through authentic content and collaborations. Partnered with leading brands such as Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that increased audience engagement.
Head of Creative & Talent Acquisition at Brainyte
January 1, 2024 - PresentLead talent acquisition, identifying and hiring top candidates to build a strong team. Direct the creative department and manage operations to align with company goals.
Social Media Manager at Bloom House Marketing
January 1, 2022 - PresentManage client campaigns with trend-driven strategies and creative content. Produce reels and posts that boost client brand presence and audience growth.
Social Media Creative Head at 203 MG
January 1, 2025 - October 24, 2025Directed creative campaigns for U.S. clients across industries. Developed impactful strategies and storytelling approaches to elevate client presence.
Social Media Manager at SeoSiteSoft
January 1, 2024 - October 24, 2025Revamped the brand’s digital presence with storytelling. Improved engagement and strengthened brand positioning.
Web Content Writer at Convert Bunny
January 1, 2024 - October 24, 2025Produced SEO-driven healthcare content bridging technology and patient needs. Created long-form articles and blogs tailored to improve search visibility. Collaborated with design and dev teams to ensure accurate messaging across channels.
Social Media Manager at Innvoy Global Consulting
January 1, 2023 - October 24, 2025Developed campaigns for international clients, improving visibility and trust. Managed social media calendars and reporting dashboards for performance tracking. Engaged with online communities to enhance brand reputation.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2022 - October 24, 2025Created landing pages and blog content for clients including Grailed and Rebag. Contributed to Rebag’s blog 'The Vault' with engaging and trend-aware articles. Researched and optimized content for SEO alignment.
Social Media Manager at Rooftop Hotel
January 1, 2022 - October 24, 2025Managed the hotel’s digital presence with consistent branding and guest engagement. Produced engaging social content to promote offers and events. Collaborated with local vendors to enhance digital campaigns.
Instagram Influencer at Instagram Influencer, Faisalabad
January 1, 2016 - PresentBuilt a 40K+ community through authentic content and collaborations. Partnered with leading brands such as Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that increased audience engagement.
Head of Creative & Talent Acquisition at Brainyte
January 1, 2024 - PresentLead talent acquisition, identifying and hiring top candidates to build a strong team. Direct the creative department and manage operations to align with company goals.
Social Media Manager at Bloom House Marketing
January 1, 2022 - PresentManage client campaigns with trend-driven strategies and creative content. Produce reels and posts that boost client brand presence and audience growth.
Social Media Creative Head at 203 MG
January 1, 2025 - October 26, 2025Directed creative campaigns for U.S. clients across industries. Developed impactful strategies and storytelling approaches to elevate client presence.
Social Media Manager at SeoSiteSoft
January 1, 2024 - October 26, 2025Revamped the brand’s digital presence with storytelling. Improved engagement and strengthened brand positioning.
Web Content Writer at Convert Bunny
January 1, 2024 - October 26, 2025Produced SEO-driven healthcare content bridging technology and patient needs. Created long-form articles and blogs tailored to improve search visibility. Collaborated with design and dev teams to ensure accurate messaging across channels.
Social Media Manager at Innvoy Global Consulting
January 1, 2023 - October 26, 2025Developed campaigns for international clients, improving visibility and trust. Managed social media calendars and reporting dashboards for performance tracking. Engaged with online communities to enhance brand reputation.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2022 - October 26, 2025Created landing pages and blog content for clients including Grailed and Rebag. Contributed to Rebag’s blog 'The Vault' with engaging and trend-aware articles. Researched and optimized content for SEO alignment.
Social Media Manager at Rooftop Hotel
January 1, 2022 - October 26, 2025Managed the hotel’s digital presence with consistent branding and guest engagement. Produced engaging social content to promote offers and events. Collaborated with local vendors to enhance digital campaigns.
Instagram Influencer at Self-Managed
January 1, 2016 - PresentBuilt a 40K+ community through authentic content and collaborations. Partnered with leading brands such as Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that increased audience engagement.
Social Media Creative Head at 203 MG
January 1, 2023 - January 1, 2025Directed social and content campaigns for diverse industries including fashion and tech. Strengthened client brand identity through visual storytelling and trend analysis. Improved ad campaign ROI through audience segmentation and creative optimization.
Web Content Writer at Convert Bunny
January 1, 2023 - January 1, 2024Created SEO-focused healthcare content bridging medical insights and digital clarity. Collaborated with design/dev teams to ensure message consistency across channels. Improved organic traffic through keyword research and content restructuring.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2021 - January 1, 2022Wrote long-form SEO content for global brands like Rebag and Grailed. Contributed to Rebag’s 'The Vault' with engaging trend-driven articles. Ensured brand tone alignment through in-depth research and optimization.
Content Creator & Influencer at Instagram
January 1, 2016 - PresentBuilt a 40K+ engaged audience through lifestyle, fashion, and brand collaborations. Partnered with major brands like Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that elevated brand visibility and trust.
Social Media Manager at Rooftop Hotel
January 1, 2018 - January 1, 2022Managed digital presence and guest engagement across all platforms. Increased event reach and booking inquiries through promotional campaigns. Built collaborations with local vendors to enhance marketing efforts.
Education
ADP Journalism at GCUF, Faisalabad
January 11, 2030 - October 6, 2025Mass Communication at University of Lahore, Faisalabad
January 11, 2030 - October 6, 2025ADP Journalism at GCUF, Faisalabad
January 11, 2030 - October 6, 2025Mass Communication at University of Lahore, Faisalabad
January 11, 2030 - October 6, 2025ADP in Journalism at GCUF, Faisalabad
January 11, 2030 - October 24, 2025Mass Communication at University of Lahore, Faisalabad
January 11, 2030 - October 24, 2025ADP Journalism at GCUF, Faisalabad
January 11, 2030 - October 26, 2025Mass Communications at University of Lahore, Faisalabad
January 11, 2030 - October 26, 2025Mass Communication at University of Lahore, Faisalabad
January 11, 2030 - May 5, 2026ADP Journalism at GCUF, Faisalabad
January 11, 2030 - May 5, 2026Qualifications
Digital Marketing
January 11, 2030 - May 5, 2026Recruitment & Talent Strategy
January 11, 2030 - May 5, 2026Industry Experience
Media & Entertainment, Professional Services, Healthcare, Education, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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