Creative and people-focused professional with 5+ years of experience leading talent acquisition, creative direction, and digital brand strategy for startups and agencies across Pakistan and the U.S. I specialize in bridging creativity with business growth — building remote teams, scaling online presence, and executing data-backed campaigns that convert. Known for a balance of strategic vision, leadership, and storytelling, I help brands and teams thrive in fast-paced digital environments.

Istabruq Noor

Creative and people-focused professional with 5+ years of experience leading talent acquisition, creative direction, and digital brand strategy for startups and agencies across Pakistan and the U.S. I specialize in bridging creativity with business growth — building remote teams, scaling online presence, and executing data-backed campaigns that convert. Known for a balance of strategic vision, leadership, and storytelling, I help brands and teams thrive in fast-paced digital environments.

Available to hire

Creative and people-focused professional with 5+ years of experience leading talent acquisition, creative direction, and digital brand strategy for startups and agencies across Pakistan and the U.S. I specialize in bridging creativity with business growth — building remote teams, scaling online presence, and executing data-backed campaigns that convert.

Known for a balance of strategic vision, leadership, and storytelling, I help brands and teams thrive in fast-paced digital environments.

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Language

English
Fluent

Work Experience

Head of Creative & Talent Acquisition at Brainyte
January 1, 2024 - Present
Lead talent acquisition and hire top candidates to build a strong team; direct the creative department and manage operations to align with company goals.
Social Media Manager at Bloom House Marketing
January 1, 2022 - Present
Manage client campaigns with trend-driven strategies and creative content; produce reels and posts that boost client brand presence and audience growth.
Social Media Creative Head at 203 MG
January 1, 2025 - October 6, 2025
Directed creative campaigns for U.S. clients across industries; developed impactful strategies and storytelling approaches to elevate client presence.
Social Media Manager at SeoSiteSoft
January 1, 2024 - Present
Revamped the brand’s digital presence with storytelling; improved engagement and strengthened brand positioning.
Web Content Writer at Convert Bunny
January 1, 2024 - October 6, 2025
Produced SEO-driven healthcare content bridging technology and patient needs. Created long-form articles and blogs tailored to improve search visibility. Collaborated with design and dev teams to ensure accurate messaging across channels.
Social Media Manager at Innvoy Global Consulting
January 1, 2023 - Present
Developed campaigns for international clients, improving visibility and trust. Managed social media calendars and reporting dashboards for performance tracking. Engaged with online communities to enhance brand reputation.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2022 - October 6, 2025
Created landing pages and blog content for clients including Grailed and Rebag. Contributed to Rebag’s blog 'The Vault' with engaging and trend-aware articles. Researched and optimized content for SEO alignment.
Social Media Manager at Rooftop Hotel
January 1, 2022 - October 6, 2025
Managed the hotel’s digital presence with consistent branding and guest engagement. Produced engaging social content to promote offers and events. Collaborated with local vendors to enhance digital campaigns.
Instagram Influencer at Instagram Influencer
January 1, 2016 - Present
Built a 40K+ community through authentic content and collaborations. Partnered with leading brands such as Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that increased audience engagement.
Head of Creative & Talent Acquisition at Brainyte
January 1, 2024 - Present
Lead talent acquisition, identifying and hiring top candidates to build a strong team. Direct the creative department and manage operations to align with company goals.
Social Media Manager at Bloom House Marketing
January 1, 2022 - Present
Manage client campaigns with trend-driven strategies and creative content. Produce reels and posts that boost client brand presence and audience growth.
Social Media Creative Head at 203 MG
January 1, 2025 - October 6, 2025
Directed creative campaigns for U.S. clients across industries. Developed impactful strategies and storytelling approaches to elevate client presence.
Social Media Manager at SeoSiteSoft
January 1, 2024 - Present
Revamped the brand’s digital presence with storytelling. Improved engagement and strengthened brand positioning.
Web Content Writer at Convert Bunny
January 1, 2024 - October 6, 2025
Produced SEO-driven healthcare content bridging technology and patient needs. Created long-form articles and blogs tailored to improve search visibility. Collaborated with design and dev teams to ensure accurate messaging across channels.
Social Media Manager at Innvoy Global Consulting
January 1, 2023 - Present
Developed campaigns for international clients, improving visibility and trust. Managed social media calendars and reporting dashboards for performance tracking. Engaged with online communities to enhance brand reputation.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2022 - October 6, 2025
Created landing pages and blog content for clients including Grailed and Rebag. Contributed to Rebag’s blog 'The Vault' with engaging and trend-aware articles. Researched and optimized content for SEO alignment.
Social Media Manager at Rooftop Hotel
January 1, 2022 - October 6, 2025
Managed the hotel’s digital presence with consistent branding and guest engagement. Produced engaging social content to promote offers and events. Collaborated with local vendors to enhance digital campaigns.
Instagram Influencer at Self-Employed (Instagram Influencer)
January 1, 2016 - Present
Built a 40K+ community through authentic content and collaborations. Partnered with leading brands such as Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that increased audience engagement.
Head of Creative & Talent Acquisition at Brainyte
January 1, 2024 - Present
Lead talent acquisition, identifying and hiring top candidates to build a strong team. Direct the creative department and manage operations to align with company goals.
Social Media Manager at Bloom House Marketing
January 1, 2022 - Present
Manage client campaigns with trend-driven strategies and creative content. Produce reels and posts that boost client brand presence and audience growth.
Social Media Creative Head at 203 MG
January 1, 2025 - October 24, 2025
Directed creative campaigns for U.S. clients across industries. Developed impactful strategies and storytelling approaches to elevate client presence.
Social Media Manager at SeoSiteSoft
January 1, 2024 - October 24, 2025
Revamped the brand’s digital presence with storytelling. Improved engagement and strengthened brand positioning.
Web Content Writer at Convert Bunny
January 1, 2024 - October 24, 2025
Produced SEO-driven healthcare content bridging technology and patient needs. Created long-form articles and blogs tailored to improve search visibility. Collaborated with design and dev teams to ensure accurate messaging across channels.
Social Media Manager at Innvoy Global Consulting
January 1, 2023 - October 24, 2025
Developed campaigns for international clients, improving visibility and trust. Managed social media calendars and reporting dashboards for performance tracking. Engaged with online communities to enhance brand reputation.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2022 - October 24, 2025
Created landing pages and blog content for clients including Grailed and Rebag. Contributed to Rebag’s blog 'The Vault' with engaging and trend-aware articles. Researched and optimized content for SEO alignment.
Social Media Manager at Rooftop Hotel
January 1, 2022 - October 24, 2025
Managed the hotel’s digital presence with consistent branding and guest engagement. Produced engaging social content to promote offers and events. Collaborated with local vendors to enhance digital campaigns.
Instagram Influencer at Instagram Influencer, Faisalabad
January 1, 2016 - Present
Built a 40K+ community through authentic content and collaborations. Partnered with leading brands such as Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that increased audience engagement.
Head of Creative & Talent Acquisition at Brainyte
January 1, 2024 - Present
Lead talent acquisition, identifying and hiring top candidates to build a strong team. Direct the creative department and manage operations to align with company goals.
Social Media Manager at Bloom House Marketing
January 1, 2022 - Present
Manage client campaigns with trend-driven strategies and creative content. Produce reels and posts that boost client brand presence and audience growth.
Social Media Creative Head at 203 MG
January 1, 2025 - October 26, 2025
Directed creative campaigns for U.S. clients across industries. Developed impactful strategies and storytelling approaches to elevate client presence.
Social Media Manager at SeoSiteSoft
January 1, 2024 - October 26, 2025
Revamped the brand’s digital presence with storytelling. Improved engagement and strengthened brand positioning.
Web Content Writer at Convert Bunny
January 1, 2024 - October 26, 2025
Produced SEO-driven healthcare content bridging technology and patient needs. Created long-form articles and blogs tailored to improve search visibility. Collaborated with design and dev teams to ensure accurate messaging across channels.
Social Media Manager at Innvoy Global Consulting
January 1, 2023 - October 26, 2025
Developed campaigns for international clients, improving visibility and trust. Managed social media calendars and reporting dashboards for performance tracking. Engaged with online communities to enhance brand reputation.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2022 - October 26, 2025
Created landing pages and blog content for clients including Grailed and Rebag. Contributed to Rebag’s blog 'The Vault' with engaging and trend-aware articles. Researched and optimized content for SEO alignment.
Social Media Manager at Rooftop Hotel
January 1, 2022 - October 26, 2025
Managed the hotel’s digital presence with consistent branding and guest engagement. Produced engaging social content to promote offers and events. Collaborated with local vendors to enhance digital campaigns.
Instagram Influencer at Self-Managed
January 1, 2016 - Present
Built a 40K+ community through authentic content and collaborations. Partnered with leading brands such as Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that increased audience engagement.
Social Media Creative Head at 203 MG
January 1, 2023 - January 1, 2025
Directed social and content campaigns for diverse industries including fashion and tech. Strengthened client brand identity through visual storytelling and trend analysis. Improved ad campaign ROI through audience segmentation and creative optimization.
Web Content Writer at Convert Bunny
January 1, 2023 - January 1, 2024
Created SEO-focused healthcare content bridging medical insights and digital clarity. Collaborated with design/dev teams to ensure message consistency across channels. Improved organic traffic through keyword research and content restructuring.
Senior Content Writer at Strategy Guyz Ltd
January 1, 2021 - January 1, 2022
Wrote long-form SEO content for global brands like Rebag and Grailed. Contributed to Rebag’s 'The Vault' with engaging trend-driven articles. Ensured brand tone alignment through in-depth research and optimization.
Content Creator & Influencer at Instagram
January 1, 2016 - Present
Built a 40K+ engaged audience through lifestyle, fashion, and brand collaborations. Partnered with major brands like Sunsilk and Khaadi for promotional campaigns. Executed trend-driven campaigns that elevated brand visibility and trust.
Social Media Manager at Rooftop Hotel
January 1, 2018 - January 1, 2022
Managed digital presence and guest engagement across all platforms. Increased event reach and booking inquiries through promotional campaigns. Built collaborations with local vendors to enhance marketing efforts.

Education

ADP Journalism at GCUF, Faisalabad
January 11, 2030 - October 6, 2025
Mass Communication at University of Lahore, Faisalabad
January 11, 2030 - October 6, 2025
ADP Journalism at GCUF, Faisalabad
January 11, 2030 - October 6, 2025
Mass Communication at University of Lahore, Faisalabad
January 11, 2030 - October 6, 2025
ADP in Journalism at GCUF, Faisalabad
January 11, 2030 - October 24, 2025
Mass Communication at University of Lahore, Faisalabad
January 11, 2030 - October 24, 2025
ADP Journalism at GCUF, Faisalabad
January 11, 2030 - October 26, 2025
Mass Communications at University of Lahore, Faisalabad
January 11, 2030 - October 26, 2025
Mass Communication at University of Lahore, Faisalabad
January 11, 2030 - May 5, 2026
ADP Journalism at GCUF, Faisalabad
January 11, 2030 - May 5, 2026

Qualifications

Digital Marketing
January 11, 2030 - May 5, 2026
Recruitment & Talent Strategy
January 11, 2030 - May 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Education, Travel & Hospitality, Software & Internet