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I am a digital marketing professional with a master's degree in Marketing Management and certified as a Digital Marketing Professional. I have spent seven years contributing to successful marketing strategies and executing impactful advertising campaigns in both B2B and B2C markets. Most recently I served as a Strategic Account Coordinator at Microsoft Advertising for the UK market, where I analyzed campaign performance, identified optimization opportunities, and provided actionable recommendations to help advertisers achieve their goals. I collaborate with account managers to deliver customized solutions aligned with clients’ advertising needs and drive business growth.…I am a digital marketing professional with a master's degree in Marketing Management and certified as a Digital Marketing Professional. I have spent seven years contributing to successful marketing strategies and executing impactful advertising campaigns in both B2B and B2C markets. Most recently I served as a Strategic Account Coordinator at Microsoft Advertising for the UK market, where I analyzed campaign performance, identified optimization opportunities, and provided actionable recommendations to help advertisers achieve their goals. I collaborate with account managers to deliver customized solutions aligned with clients’ advertising needs and drive business growth.

Sandra Gonzalez

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a digital marketing professional with a master's degree in Marketing Management and certified as a Digital Marketing Professional. I have spent seven years contributing to successful marketing strategies and executing impactful advertising campaigns in both B2B and B2C markets. Most recently I served as a Strategic Account Coordinator at Microsoft Advertising for the UK market, where I analyzed campaign performance, identified optimization opportunities, and provided actionable recommendations to help advertisers achieve their goals. I collaborate with account managers to deliver customized solutions aligned with clients’ advertising needs and drive business growth.…I am a digital marketing professional with a master's degree in Marketing Management and certified as a Digital Marketing Professional. I have spent seven years contributing to successful marketing strategies and executing impactful advertising campaigns in both B2B and B2C markets. Most recently I served as a Strategic Account Coordinator at Microsoft Advertising for the UK market, where I analyzed campaign performance, identified optimization opportunities, and provided actionable recommendations to help advertisers achieve their goals. I collaborate with account managers to deliver customized solutions aligned with clients’ advertising needs and drive business growth.

Available to hire

I am a digital marketing professional with a master’s degree in Marketing Management and certified as a Digital Marketing Professional. I have spent seven years contributing to successful marketing strategies and executing impactful advertising campaigns in both B2B and B2C markets.

Most recently I served as a Strategic Account Coordinator at Microsoft Advertising for the UK market, where I analyzed campaign performance, identified optimization opportunities, and provided actionable recommendations to help advertisers achieve their goals. I collaborate with account managers to deliver customized solutions aligned with clients’ advertising needs and drive business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Advertising Account Coordinator at Microsoft Advertising (via Adecco)

March 1, 2025 - October 6, 2025

Specialized in evaluating account performance, identifying optimization opportunities, and delivering data-driven recommendations to help advertisers achieve maximum potential through paid advertising campaigns. Coordinated advertising accounts and delivered customized solutions aligned with clients’ goals to ensure satisfaction and drive business growth. Conducted in-depth performance analyses, identified growth opportunities, and recommended budget and bidding adjustments to improve ROI/ROAS. Created actionable insights and delivered impactful reports and visualizations using Power BI.

Marketing Assistant at Dylan Hotel

June 1, 2023 - October 6, 2025

Supported marketing initiatives across digital and offline channels, contributed to event-driven campaigns, and maintained the hotel’s online presence. Increased the volume of guest-engaging content and updated the website to improve user experience and conversions. Achievements include expanding email marketing reach and driving engagement through tailored messaging and content. Key responsibilities included content creation, CMS updates, and collaboration with sales and events teams to optimize guest acquisition and retention.

Marketing Coordinator at HOSTESS BQL (Medical Equipment & Health Services)

February 1, 2020 - October 6, 2025

Led the development and execution of digital and traditional marketing strategies to achieve business unit goals. Fostered productive relationships with advertising agencies and creative teams to ensure alignment with brand values. Oversaw website updates for SEO, produced promotional materials (digital and print), and directed the production of promotional assets. Created a digital media calendar and managed PPC campaigns, ensuring timely content distribution and efficient budget use. Coordinated social media content and supported influencer and partner marketing initiatives.

Advertising Account Coordinator at Microsoft Advertising

March 1, 2025 - October 6, 2025

As part of this role, I specialized in evaluating account performance, uncovering areas for improvement, and delivering data-driven recommendations to help advertisers achieve their goals. I coordinated advertising accounts and delivered customized solutions aligned to clients’ advertising needs to drive business growth. Key achievements include enabling strategic account growth for 5 account managers across 30+ high-value clients such as Amazon, Booking.com, Samsung, HP, Google, Virgin Media and Sky, contributing to improved client retention and performance optimization. - Helped achieve a 48% increase in conversion rate and a 45% reduction in CPA (Jan–Jun 2024 vs. the previous year) for a major retail client through monthly analysis, identifying feature adoption gaps, and providing actionable recommendations. - Contributed to a 60% increase in mobile traffic for a health & wellbeing retailer in the first half of 2024 compared to the same period in the previous year by providing a

Marketing Assistant at Dylan Hotel

June 1, 2023 - October 6, 2025

Supported high-impact marketing campaigns across social media, leveraging a strong online presence of 8,500 Instagram followers and 16,000 Facebook followers. Executed successful email marketing campaigns, demonstrating proficiency in data extraction, database cleaning, and targeted communications. Played a key role in CRM activities by maintaining customer databases, segmenting lists, and implementing personalized marketing campaigns to enhance customer engagement and satisfaction. Generated engaging content for marketing channels and updated the hotel website to ensure accuracy and timely information for potential guests, optimizing user experience and driving conversions.

Marketing Coordinator at HOSTESS BQL (Medical Equipment & Health Services)

February 1, 2020 - October 6, 2025

Orchestrated the coordination of advertising stalls at prominent industry congresses, resulting in a notable 10% increase in the annual client portfolio. Led coordination of the company’s inaugural business convention, facilitating lead generation. Developed digital and traditional marketing strategies, updated SEO-focused website content, produced promotional materials and visuals, and supported the development of a digital media calendar to maximise engagement and conversions. Executed engaging social media content and managed the hotel website content to ensure timely information for potential guests.