Digital Marketing & Brand Specialist at Hascol Lubricants (Fuchs Licensee)

Developed and executed digital marketing and branding strategies, oversaw social media presence, led campaigns for Fuchs products, coordinated with agencies for marketing collateral, and supported branding and labeling initiatives.

Digital Marketing & Brand Specialist at Hascol Lubricants - Fuchs Lubricants Licensee

Overseeing digital marketing and branding activities; developing and executing marketing strategies; coordinating with marketing agencies; managing social media campaigns.

Marketing & PR Manager at The Dawood Foundation

Launched inaugural FUCHS Ladies Lounge initiative; oversaw distributor/retailer/B2B/B2C marketing activities; managed social media channels and website development for Hascol Lubricants; organized collaborative events; managed inventory and vendors; coordinated with creative agency for marketing collateral and product branding; supervised design, labeling, and product information for FUCHS products.

Marketing, PR & Communications Manager at The Dawood Foundation

Led marketing, public relations, and communications for all TDF projects. Managed a team of marketers and designers. Implemented social media strategies, press outreach, and event planning. Launched initiatives including the FUCHS Ladies Lounge in Peshawar, drove distributor/retailer/B2B/B2C marketing activities, coordinated with creative agencies for marketing collateral, and oversaw product branding and packaging information.

Freelance Marketing & Content Writer at Self-employed / Freelance

Provided freelance marketing strategy, content writing, and digital marketing services for multiple clients, including autism-focused organizations. Built social media strategies, created content calendars, and produced marketing materials.

Public Relations Assistant at Xenith PR

Researched opportunities across online media channels for industrial minerals; supported event organization; contributed to PR campaigns and media relations.

Public Relations Intern at Omar Minerals

Created content calendars; community management; designed posts using Canva; contributed to CRM and digital marketing initiatives during internship.