Available to hire
Marketing & Social Media Specialist with experience building brands, managing communities, and creating high-performing content across Instagram, TikTok, and e-commerce. I combine creative storytelling with data-driven strategy to drive engagement, improve brand visibility, and strengthen customer loyalty.
Skilled in content production, brand voice development, campaign execution, and short-form video. I’m passionate, organized, and thrive in fast-paced digital environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Portuguese
Beginner
Work Experience
Brand Manager at Tito Fresh, Barcelona
June 1, 2025 - PresentLed brand development and growth marketing initiatives, including Google Ads and Meta Ads, driving brand awareness and campaign performance.
Brand Manager at Tito Fresh
June 1, 2025 - PresentLead brand growth through content pillars and lifestyle campaigns. Manage influencer collaborations and TikTok/Instagram strategies. Boost visibility in-store and online through storytelling.
Brand Manager at Tito Fresh
June 1, 2025 - PresentLed brand growth through strategic marketing campaigns, digital strategy, and creative direction across channels.
Customer Service Expert at Foundever, Barcelona
December 31, 2024 - October 6, 2025Delivered high-quality customer experiences. Trained and mentored new team members. Ensured operational efficiency across service processes.
Customer Service Expert at Foundever
December 1, 2024 - October 6, 2025Delivered high-quality customer experiences. Trained and mentored new team members. Ensured operational efficiency across service processes.
Customer Service Expert at FoundEver
December 1, 2024 - October 6, 2025Delivered high-quality customer experiences, trained new team members, and ensured operational efficiency across service processes.
Founder & Social Media Manager at Sun Oras Swimwear, Barcelona
October 1, 2024 - PresentBuilt brand identity and digital community around empowerment. Managed social presence: campaigns, influencer collaborations, storytelling. Executed product launches with photography, design, and marketing.
Social Media Manager & Founder at Sun Ora Swimwear
October 1, 2024 - PresentBuilt brand identity and digital community around empowerment. Managed social presence: campaigns, influencer collaborations, storytelling. Executed product launches with photography, design, and marketing.
Social Media Manager & Founder at Sunora Swimwear
October 1, 2024 - PresentFounded and led social media strategy, influencer collaborations, content calendars, and growth campaigns to build a digital community.
Operational Expert at Klarna UK
January 1, 2024 - January 1, 2024Supported 100+ agents by clarifying SOPs and optimizing workflows, leading to a 20% reduction in agent errors. Collaborated cross-functionally to refine customer messaging based on customer behavior insights.
Brand Manager at Tito Fresh Fruit
January 1, 2024 - November 19, 2025Owned the brand's digital voice and communication across key social platforms (IG/TikTok), executed monthly content calendars based on performance metrics, and directed shoots to refine brand presence. Rebuilt content pillars and improved engagement through storytelling videos. Reviewed performance analytics to refine creative direction and brand presence.
Social Media Manager & Founder at Sunora Festival & Swimwear
January 1, 2024 - November 19, 2025Founded and managed the complete digital presence for an e-commerce brand, driving growth through data-backed social media strategy, UGC integration, and the production of all campaign and content visuals (photo/video). Directed photoshoots and brand visuals aligned with positioning. Managed community engagement, improving loyalty and retention. Conducted market research and competitive analysis for product/content decisions.
Operational Expert at Klarna, Sweden
December 31, 2023 - October 6, 2025Optimized workflows and coached new hires on operational practices. Supported customer-facing processes and efficiency.
Operational Expert at Klarna
December 1, 2023 - October 6, 2025Optimized workflows and coached new hires on operational practices. Supported customer-facing processes ensuring efficiency.
Operations Expert at Klarna, Sweden
December 1, 2023 - October 6, 2025Optimized workflow efficiency, coached new hires on operational practices, and supported customer-facing processes.
Community Manager (Freelancer) at Colombia (Freelance)
October 31, 2022 - October 6, 2025Developed digital strategies for small businesses. Managed content, engagement, and analytics across social media platforms.
Community Manager (Freelancer) at Colombia
October 1, 2022 - October 6, 2025Developed digital strategies for small businesses. Managed content, engagement, analytics across social media platforms.
Community Manager (Freelancer) at FoundEver
October 1, 2022 - October 6, 2025Developed digital strategies for small businesses, managed content and engagement across social platforms, and provided analytics to optimize campaigns.
Content Creator & Community Manager at Freelance - Barranquilla, Colombia
January 1, 2022 - January 1, 2022Provided multi-platform content creation (photo, video, copy) and community management for diverse brands (lifestyle, food, retail), enhancing reach and performance through strategic engagement and analytics-driven insights.
Quality Analyst at TelePerformance, Colombia
June 30, 2021 - October 6, 2025Monitored quality standards and improved customer satisfaction.
Quality Analyst at Teleperformance
June 1, 2021 - October 6, 2025Monitored quality standards and improved customer satisfaction.
Quality Analyst at Teleperformance, Colombia
June 1, 2021 - October 6, 2025Monitored quality standards and implemented process improvements to raise customer satisfaction across channels.
Quality Analyst (Training & Onboarding) at Teleperformance - Barranquilla
January 1, 2021 - January 1, 2021Led 50+ training waves, onboarding 1,000+ agents and optimizing materials, which improved new hire performance by 30%. Coached teams on effective customer communication, tone and messaging.
Quality Analyst at Teleperformance - Barranquilla
January 1, 2021 - January 1, 2021Audited 1,000+ customer interactions monthly, ensuring communication quality and providing targeted coaching that resulted in a 12% YoY improvement in CSAT. Maintained 98% calibration accuracy.
Customer Service Trainer at Sykes, Colombia
September 30, 2020 - October 6, 2025Designed and delivered onboarding/training programs. Coached agents to improve service quality.
Customer Service Trainer at SYKES
September 1, 2020 - October 6, 2025Designed and delivered onboarding/training programs. Coached agents to improve service quality.
Customer Service Trainer at SYKES, Colombia
September 1, 2020 - October 6, 2025Designed onboarding and training programs, coached agents to improve service quality, and supported performance metrics across customer service processes.
Education
Bachelor's in Communications at Universidad Autónoma del Caribe
January 1, 2013 - January 1, 2020Master's in Communication & Digital Content Creation at BAU College of Arts & Design
January 1, 2024 - July 1, 2025Master’s in Communication & Digital Content Creation at BAU College of Arts & Design
January 1, 2013 - January 1, 2020Brand Strategy, Campaign Development & Growth Marketing at I Barcelona
July 1, 2024 - July 1, 2025Master's in Communication & Digital Content Creation at Universidad Autónoma del Caribe
January 1, 2013 - January 1, 2020Bachelor of Arts in Design at BAU College of Arts & Design
January 1, 2024 - July 1, 2025Master's Degree – Digital Marketing and Communication at BAU, Design and Fine Arts
January 1, 2024 - January 1, 2025Bachelor’s Degree in Fashion Design at Universidad Autonoma Del Caribe - Barranquilla, Colombia
January 11, 2030 - November 19, 2025Qualifications
Web Development (HTML, CSS, JavaScript, React)
January 1, 2020 - January 1, 2021Mastering the Selling Process Specialization
January 1, 2013 - November 19, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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