Tammy Wong

Managed and optimized paid search campaigns across multiple channels, delivering high ROI. Applied data-driven PPC strategies across English and multilingual platforms, with strong communication and cultural adaptability.

Led the management of paid search campaigns across client accounts (including Baidu Ads, Google Ads, Douyin Ads), optimizing PPC and Paid Social efforts for maximum ROI. Planned and optimized Shopping Ads, designed data-driven landing page mock-ups and HTML5 banners, and ensured accurate performance measurement via GTM, GA4, and call tracking. Maintained brand consistency across channels and owned in-house paid media activities to deliver results against KPIs.

Planned and optimized PPC and eCommerce campaigns, focusing on Shopping Ads ROAS and paid social campaigns on Facebook & LinkedIn. Kept up with search advertising trends and implemented best practices. Set up and managed revenue tracking (GTM, GA4, WordPress, call tracking) for accurate performance measurement.