I'm a digital marketing professional with extensive experience in both print and online advertising. I specialize in building and optimizing unified campaigns that drive sales and brand growth, from paid social and programmatic media to email automation and SEO. I thrive in fast-paced environments and am known for delivering mission-critical projects on time. I enjoy collaborating with cross-functional teams and partners to translate data insights into actionable marketing strategies.…

John Carroll

I'm a digital marketing professional with extensive experience in both print and online advertising. I specialize in building and optimizing unified campaigns that drive sales and brand growth, from paid social and programmatic media to email automation and SEO. I thrive in fast-paced environments and am known for delivering mission-critical projects on time. I enjoy collaborating with cross-functional teams and partners to translate data insights into actionable marketing strategies.…

Available to hire

I’m a digital marketing professional with extensive experience in both print and online advertising. I specialize in building and optimizing unified campaigns that drive sales and brand growth, from paid social and programmatic media to email automation and SEO.

I thrive in fast-paced environments and am known for delivering mission-critical projects on time. I enjoy collaborating with cross-functional teams and partners to translate data insights into actionable marketing strategies.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Paid Social Media Campaign Manager / YouTube Channel Manager at Wells Fargo
May 1, 2025 - October 6, 2025
Led planning, execution, and management of paid social media campaigns and end-to-end video publishing for the Wells Fargo YouTube Channel, including editing coordination, optimized uploads, thumbnails, and metadata. Implemented YouTube SEO, monitored analytics, and fostered audience engagement; collaborated with creators and marketing teams to grow subscribers and views; established KPIs and shared insights with stakeholders.
Integrated Marketing Consultant - Wealth and Investment Management at Wells Fargo
September 1, 2020 - October 6, 2025
Drove integration of social media into wealth and investment management digital marketing; developed content, aligned partners and management, optimized tactics, and shared results; ensured compliance and leveraged data from past campaigns to influence future initiatives.
Digital Marketing Manager at Velocity Technology Solutions
June 1, 2017 - October 6, 2025
Increased prospective customer traffic and engagement through effective paid search campaigns, SEO, social media, and email marketing. Executed continuous optimization and designed Marketo templates for responsive emails; developed tracking campaigns and collaborated with Salesforce administrators to optimize ongoing campaigns.
Enterprise Marketing Manager/ Social Media Tek -Systems - Consultant for Wells Fargo at Wells Fargo
April 1, 2016 - October 6, 2025
Managed internal social requests for services and support, maintained content calendars, supported governance for the ESN Platform, and designed platform UI mockups, infographics, and communications materials; captured and reported platform metrics and supported platform releases.
Digital Marketing Product Manager - Consumer Card Axelon - Consultant for Bank of America at Bank of America
November 1, 2015 - October 6, 2025
Affiliates and paid search program management; performed ad hoc data analysis for ROI and approval rate testing; maintained landing pages links and supported audits of third-party assets; tracked daily performance across affiliate sites.
Digital Marketing Manager/Community Bank Sales and Marketing at Wells Fargo
May 1, 2015 - October 6, 2025
Developed and executed internal and external digital campaigns promoting Wells Fargo Online Banking, Mobile Banking, Bill Pay, SurePay and Direct Pay; integrated Aprimo for asset review and managed cross-tool processes; produced campaign performance reports and supported campaign governance.
E-Marketing Manager / A&I Products at John Deere
September 1, 2014 - October 6, 2025
Managed web-based projects to achieve e-business goals, leading a team of e-marketing specialists, coordinating with divisions, and managing email campaigns and website updates; developed 3-year holiday/seasonal promotion schedules and ensured Canadian CASL compliance for email programs.
Digital Marketing Production Manager at Bank of America
May 1, 2013 - October 6, 2025
Produced digital marketing campaigns within the Email Channel; deployed campaigns via Exact Target, collaborated with cross-functional teams, ensured brand compliance, and managed campaign and asset review workflows.
E-Commerce Manager / Web Designer / Graphic Artist at MASTER POWER BRAKES
March 1, 2012 - October 6, 2025
Maintained mpbrakes.com and other advertising; produced email campaigns and print ads; managed SEO/SEM and online marketing partners; led in-house production to reduce costs.
Art & Marketing Director / Graphic Artist at CT Networks
October 1, 2006 - October 6, 2025
Developed marketing collateral, website and email campaigns; oversaw search engine listings; managed digital media, proposals, and branding for the sales team.
Senior Paid Social Media Campaign Manager / YouTube Channel Manager at Wells Fargo
May 1, 2025 - October 6, 2025
Led end-to-end paid social campaigns and the Wells Fargo YouTube channel; coordinated editing, uploads, thumbnails and releases; implemented YouTube SEO, analyzed performance metrics, and collaborated with creators and marketing teams to grow subscribers and engagement.
Integrated Marketing Consultant - Wealth and Investment Management at Wells Fargo
September 1, 2020 - October 6, 2025
Drove integration of social media into Wealth and Investment Management digital marketing; led content planning, governance, and alignment with partners; provided data-driven insights and best practices.
Digital Marketing Manager at Velocity Technology Solutions
June 1, 2017 - October 6, 2025
Directed digital marketing initiatives including paid search, SEO, social media, and email; measured ROI and KPIs; collaborated with Salesforce administrators to optimize campaigns; created Marketo templates for responsive emails.
Enterprise Marketing Manager/ Social Media at TEK-Systems (Consultant for Wells Fargo)
April 1, 2016 - October 6, 2025
Managed internal social requests, content calendars, and governance for ESN; designed platform visuals and infographics; produced documentation and metrics to drive engagement and retention.
Digital Marketing Product Manager - Consumer Card at Bank of America
May 1, 2013 - October 6, 2025
Supported Affiliate and Paid Search marketing; performed data analysis, managed third-party assets, and monitored campaign performance using ODIN.
Digital Marketing Manager / Community Bank Sales and Marketing at Wells Fargo
May 1, 2015 - October 6, 2025
Developed and executed internal/external digital campaigns for online banking products; managed campaign workflow with Aprimo and ensured brand compliance; coordinated cross-functional support.
E-Marketing Manager / A&I Products at John Deere
September 1, 2014 - October 6, 2025
Managed web-based projects, mobile optimization, email launches, SEO and social media; led a team of e-marketing specialists and coordinated with multiple divisions.
Digital Marketing Production Manager at Bank of America
May 1, 2013 - October 6, 2025
Produced and reviewed digital/print advertising; managed production workflows in Aprimo; ensured compliance and timely delivery of campaigns.
E-COMMERCE MANAGER / WEB DESIGNER / GRAPHIC ARTIST at MASTER POWER BRAKES
March 1, 2012 - October 6, 2025
Maintained mpbrakes.com and ran email campaigns, direct mail, and print advertising; led SEO/SEM, paid search and social campaigns; managed trade show materials.
ART & MARKETING DIRECTOR / GRAPHIC ARTIST at CT NETWORKS
October 1, 2006 - October 6, 2025
Created marketing collateral, digital videos and proposals; built the company website and oversaw online presence; managed Google Ad Words account and design workflows.
Senior Paid Social Media Campaign Manager / YouTube Channel Manager at Wells Fargo
May 1, 2025 - October 6, 2025
Led planning, execution, and management of paid social media campaigns aligned with brand guidelines. Managed end-to-end video publishing for the Wells Fargo YouTube Channel, including editing coordination, optimized uploads, custom thumbnails, and scheduled releases to maximize audience reach. Implemented YouTube SEO best practices (keyword research, titles, thumbnails, metadata) and monitored channel analytics to refine content strategy. Fostered audience engagement through comments and community management, collaborated with creators and marketing teams to grow subscribers and views, and supported both in-house and agency-driven initiatives. Established KPIs and benchmarks, and ensured brand and platform guideline compliance across campaigns.
Integrated Marketing Consultant - Wealth and Investment Management at Wells Fargo
September 1, 2020 - October 6, 2025
Led integration of social media into Wealth and Investment Management digital marketing; developed and executed social content, aligning with partner and management goals. Streamlined content development from media planning through creative execution; leveraged data-driven insights to inform strategy and optimize results. Ensured Compliance MAX (LRC) review and risk assessment; mentored partners on latest social trends and tactics (video, animation, podcasts). Collaborated across teams to maximize efficiencies and synergies.
Digital Marketing Manager at VELOCITY TECHNOLOGY SOLUTIONS
June 1, 2017 - October 6, 2025
Increased prospective customer traffic and engagement for velocitycloud.com via paid search (SEM), SEO, social media, and email marketing. Executed complete strategic planning and optimization of campaigns; monitored trends on Facebook, Twitter, LinkedIn, and Instagram. Measured and reported performance against ROI and KPIs; collaborated with Salesforce administrators for ongoing campaign optimization. Designed Marketo templates for responsive emails and developed tracking campaigns to measure engagement across channels.
Enterprise Marketing Manager/ Social Media Tek -Systems - CONSULTANT FOR WELLS FARGO at Wells Fargo
April 1, 2016 - October 6, 2025
Managed internal social requests, content calendars, and governance for ESN Platform; provided creative development for platform design initiatives; produced UI mockups and infographics; documented usage cases and metrics; partnered with HR and data sources to generate metrics and disseminate findings. Supported platform releases and ensured alignment with brand standards.
Digital Marketing Product Manager - Consumer Card AXELON - CONSULTANT FOR BANK OF AMERICA at Bank of America
November 1, 2015 - October 6, 2025
Affiliate and Paid Search program management; conducted ad hoc data analysis for decision-making (pivot tables, trends, competitive analysis). Managed affiliate assets approval in MRC; developed and executed tests on affiliate credit card sites to measure ROI and approval rates; maintained accurate links to landing and application pages; performed periodic QA of third-party assets; reported daily performance across assets using ODIN.
Digital Marketing Manager/Community Bank Sales and Marketing at Wells Fargo
May 1, 2015 - October 6, 2025
Developed and executed internal and external digital campaigns for Wells Fargo Online Banking, Mobile Banking, Bill Pay, SurePay, and Direct Pay within Virtual Channels Group. Managed campaign tracking, analytics, and reporting; oversaw campaign review in Aprimo to ensure brand standards. Integrated ECPR, Prospector, Multi-Channel Leads, MRM, and Enterprise Direct Marketing Calendar to drive enterprise and regional campaigns; coordinated cross-functional resources and vendor relationships.
E-Marketing Manager / A&I Products at JOHN DEERE
September 1, 2014 - October 6, 2025
Managed web-based projects to support business objectives; led a team of e-marketing specialists and UI developers; coordinated internet activities with other divisions; maintained johndeeregifts.com via Marketlive; developed three-year holiday and seasonal promotion schedules; educated colleagues on internet trends; analyzed campaigns using Adobe Omniture across multiple sites.
Digital Marketing Production Manager at BANK OF AMERICA
May 1, 2013 - October 6, 2025
Production/technical execution of email campaigns; used Exact Target for setup, proofing, and launch; integrated Return Path for reporting; oversaw campaign reviews with CBSM and other stakeholders; supported mobile-optimized campaigns and achieved high deliverability rates; BOA launched millions of emails in 2012 with strong performance.
E-Commerce Manager / Web Designer / Graphic Artist at MASTER POWER BRAKES
March 1, 2012 - October 6, 2025
Maintained mpbrakes.com and other advertising; produced email campaigns, direct mail, and magazine ads; designed brochures, banners, and promotional material for trade shows. Implemented SEO, PPC, and online advertising across multiple platforms; increased revenue and reduced external costs by bringing design in-house.
Art & Marketing Director / Graphic Artist at CT NETWORKS
October 1, 2006 - October 6, 2025
Created marketing brochures, direct mail, and advertisements; produced digital videos and 3D animations; designed and managed CT Networks' website and email campaigns; oversaw online presence and SEO; provided UI wireframes using Visio; prepared proposals and marketing materials.

Education

Associate Degree of Technology in Graphic Communications at State University of NY at Farmingdale, Farmingdale, NY
January 11, 2030 - May 1, 1992
Bachelor Degree of Technology in Visual Communications at State University of NY at Farmingdale, Farmingdale, NY
January 11, 2030 - October 6, 2025
Associate Degree of Technology in Graphic Communications at State University of NY at Farmingdale
January 11, 2030 - May 1, 1992
Bachelor Degree of Technology in Visual Communications (in progress) at State University of NY at Farmingdale
January 11, 2030 - October 6, 2025
Associate Degree of Technology in Graphic Communications at State University of NY at Farmingdale
January 11, 2030 - May 1, 1992
Bachelor Degree of Technology in Visual Communications at State University of NY at Farmingdale
January 11, 2030 - October 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Professional Services, Software & Internet, Media & Entertainment, Retail, Manufacturing

Skills

Experience Level