Available to hire
I’m a performance marketing leader with over 5 years of experience in scaling user acquisition and revenue for global startups. I specialize in developing comprehensive marketing strategies that drive measurable results across diverse platforms. My approach combines a data-driven mindset with strategic oversight to achieve optimal performance and impact.
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
Dutch
Beginner
Work Experience
Growth Marketing Manager at Land Life
June 1, 2024 - PresentLed a comprehensive global marketing strategy targeting Sales Qualified Leads (SQLs) across Corporate and Landowner audiences. Managed a global marketing budget, ensuring optimal allocation to maximize user acquisition.
Performance Marketing Manager at TicketSwap
January 1, 2023 - May 1, 2024Developed and executed a paid media strategy that consistently delivered profitable results across 36 countries with a budget of €1.5 - €2 million.
Global Facebook Operations at Cornershop by Uber
September 1, 2022 - October 6, 2025Managed advertising strategy across multiple markets. Increased advertising efficiency and ROI through market analysis and tailored campaign strategies.
Performance Marketing Specialist at TicketSwap
June 1, 2022 - December 1, 2022Focused on achieving ROAS and UAC targets while scaling paid media investments. Managed multiple platforms including Google Ads and TikTok Ads.
Growth Marketing Manager at Land Life
April 1, 2022 - PresentLed a comprehensive growth marketing strategy to acquire users and increase brand awareness by 20%. Spearheaded digital campaigns and optimized funnel performance through A/B testing and data analysis.
Growth Specialist at Gondoldo
October 1, 2021 - March 1, 2022Defined and implemented a growth marketing stack that optimized email marketing campaigns leading to increased click-through rates.
Performance Marketing Analyst at Cornershop by Uber
July 1, 2021 - October 6, 2025Focused on data analysis to improve user acquisition strategies and collaborated with cross-functional teams to execute marketing plans.
Global Facebook Operations at Cornershop by Uber
February 1, 2021 - September 1, 2021Led the global Facebook advertising strategy across 8 markets, optimizing accounts to achieve a 15% reduction in CAC while increasing investments by 23%.
Performance Marketing Analyst at Cornershop by Uber
June 1, 2020 - February 1, 2022Drove user and shopper acquisition through paid media while scaling user acquisition across Latin America.
Education
Bachelor's of Business Administration at Universidade de São Paulo
January 1, 2014 - January 1, 2017Bachelor's Degree at Universidade de São Paulo
January 1, 2017 - January 1, 2021Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Consumer Goods
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