I'm a performance marketing leader with over 5 years of experience in scaling user acquisition and revenue for global startups. I specialize in developing comprehensive marketing strategies that drive measurable results across diverse platforms. My approach combines a data-driven mindset with strategic oversight to achieve optimal performance and impact.

Rodrigo Sanematsu Kato

I'm a performance marketing leader with over 5 years of experience in scaling user acquisition and revenue for global startups. I specialize in developing comprehensive marketing strategies that drive measurable results across diverse platforms. My approach combines a data-driven mindset with strategic oversight to achieve optimal performance and impact.

Available to hire

I’m a performance marketing leader with over 5 years of experience in scaling user acquisition and revenue for global startups. I specialize in developing comprehensive marketing strategies that drive measurable results across diverse platforms. My approach combines a data-driven mindset with strategic oversight to achieve optimal performance and impact.

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Skills

Experience Level

Expert

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
Dutch
Beginner

Work Experience

Growth Marketing Manager at Land Life
June 1, 2024 - Present
Led a comprehensive global marketing strategy targeting Sales Qualified Leads (SQLs) across Corporate and Landowner audiences. Managed a global marketing budget, ensuring optimal allocation to maximize user acquisition.
Performance Marketing Manager at TicketSwap
January 1, 2023 - May 1, 2024
Developed and executed a paid media strategy that consistently delivered profitable results across 36 countries with a budget of €1.5 - €2 million.
Global Facebook Operations at Cornershop by Uber
September 1, 2022 - October 6, 2025
Managed advertising strategy across multiple markets. Increased advertising efficiency and ROI through market analysis and tailored campaign strategies.
Performance Marketing Specialist at TicketSwap
June 1, 2022 - December 1, 2022
Focused on achieving ROAS and UAC targets while scaling paid media investments. Managed multiple platforms including Google Ads and TikTok Ads.
Growth Marketing Manager at Land Life
April 1, 2022 - Present
Led a comprehensive growth marketing strategy to acquire users and increase brand awareness by 20%. Spearheaded digital campaigns and optimized funnel performance through A/B testing and data analysis.
Growth Specialist at Gondoldo
October 1, 2021 - March 1, 2022
Defined and implemented a growth marketing stack that optimized email marketing campaigns leading to increased click-through rates.
Performance Marketing Analyst at Cornershop by Uber
July 1, 2021 - October 6, 2025
Focused on data analysis to improve user acquisition strategies and collaborated with cross-functional teams to execute marketing plans.
Global Facebook Operations at Cornershop by Uber
February 1, 2021 - September 1, 2021
Led the global Facebook advertising strategy across 8 markets, optimizing accounts to achieve a 15% reduction in CAC while increasing investments by 23%.
Performance Marketing Analyst at Cornershop by Uber
June 1, 2020 - February 1, 2022
Drove user and shopper acquisition through paid media while scaling user acquisition across Latin America.

Education

Bachelor's of Business Administration at Universidade de São Paulo
January 1, 2014 - January 1, 2017
Bachelor's Degree at Universidade de São Paulo
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Consumer Goods

Skills

Experience Level

Expert