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A passionate marketing student with hands-on experience in digital content creation, data analysis, and project coordination. I previously built and managed digital marketing campaigns at Beijing Bodi New Power Electric, achieving over 500,000 online views and improving engagement through user insights. My experience leading marketing initiatives in campus competitions also enhanced my creativity and attention to detail. Currently pursuing an MSc in Venture Creation at the National University of Singapore, I am eager to bring my analytical mindset, storytelling skills, and enthusiasm for innovation to support foodpanda’s marketing campaigns and brand growth.…A passionate marketing student with hands-on experience in digital content creation, data analysis, and project coordination. I previously built and managed digital marketing campaigns at Beijing Bodi New Power Electric, achieving over 500,000 online views and improving engagement through user insights. My experience leading marketing initiatives in campus competitions also enhanced my creativity and attention to detail. Currently pursuing an MSc in Venture Creation at the National University of Singapore, I am eager to bring my analytical mindset, storytelling skills, and enthusiasm for innovation to support foodpanda’s marketing campaigns and brand growth.

Kang Xiaowei

Content Producer, Product Designer, Data Scientist, +7

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A passionate marketing student with hands-on experience in digital content creation, data analysis, and project coordination. I previously built and managed digital marketing campaigns at Beijing Bodi New Power Electric, achieving over 500,000 online views and improving engagement through user insights. My experience leading marketing initiatives in campus competitions also enhanced my creativity and attention to detail. Currently pursuing an MSc in Venture Creation at the National University of Singapore, I am eager to bring my analytical mindset, storytelling skills, and enthusiasm for innovation to support foodpanda’s marketing campaigns and brand growth.…A passionate marketing student with hands-on experience in digital content creation, data analysis, and project coordination. I previously built and managed digital marketing campaigns at Beijing Bodi New Power Electric, achieving over 500,000 online views and improving engagement through user insights. My experience leading marketing initiatives in campus competitions also enhanced my creativity and attention to detail. Currently pursuing an MSc in Venture Creation at the National University of Singapore, I am eager to bring my analytical mindset, storytelling skills, and enthusiasm for innovation to support foodpanda’s marketing campaigns and brand growth.

Available to hire

A passionate marketing student with hands-on experience in digital content creation, data analysis, and project coordination. I previously built and managed digital marketing campaigns at Beijing Bodi New Power Electric, achieving over 500,000 online views and improving engagement through user insights. My experience leading marketing initiatives in campus competitions also enhanced my creativity and attention to detail. Currently pursuing an MSc in Venture Creation at the National University of Singapore, I am eager to bring my analytical mindset, storytelling skills, and enthusiasm for innovation to support foodpanda’s marketing campaigns and brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

HR Recruitment at Beijing Ziroom Housing Rental Co., Ltd.

May 1, 2025 - October 6, 2025

Recruitment Execution: Coordinated with the leasing business and property operation departments, collated the recruitment cycles, numbers, and standards for each position, drafted recruitment plans, maintained recruitment channels such as Boss Zhipin, Zhaopin, recruitment exchange groups, and campus recruitment, and wrote and optimized 18 job descriptions. Interview Organization: Organized over 40 interviews, with an attendance rate of 80%, and hired over 10 people per month, with a retention rate of 80% during the probation period, filling the gap during the business peak season. Attendance Processing: Responsible for collecting and statistically analyzing over 300 monthly attendance records, creating over 10 attendance reports, and determining overtime pay and full attendance bonuses. Content Update: Wrote over 15 activity reports covering activity processes, employee feedback, and highlights, and archived over 10 documents per week.

HR Recruitment at Beijing Ziroom Housing Rental Co., Ltd.

May 1, 2025 - October 6, 2025

Coordinated recruitment cycles across leasing and property operation departments, drafted and optimized 18 job descriptions, and maintained recruitment channels (Boss Zhipin, Zhaopin, exchange groups, and campus recruitment). Organized over 40 interviews with an attendance rate of 80%, hiring over 10 people per month with an 80% probation retention. Processed and analyzed over 300 monthly attendance records, produced more than 10 attendance reports, and determined overtime pay and full-attendance bonuses. Wrote over 15 activity reports detailing processes, feedback, and highlights, and archived more than 10 documents per week.

New Media Operations at Beijing Bodi New Power Electric Co., Ltd.

August 1, 2024 - October 6, 2025

Account operation: Built the company's new media operation accounts from scratch, produced content for the company's official website, WeChat official account, and video account, wrote over 20 articles, and edited and released over 30 videos using iMovie/PS, achieving over 50,000 views and likes. Content selection: Compiled over 30 industry policy documents and competitor dynamic reports, etc., for article topics and event planning. Optimized product analysis content based on user feedback data to address user questions, increasing the interaction volume of related articles by 50%. Event planning: Planned online events, assisted in website marketing promotion, launched a viral event with over 500,000 views, and attracted over 100,000 users. Special topic production: Participated in the planning of a special topic on new energy detection technology, created a special topic page, placed it at the top of the official website's homepage and the WeChat official account's menu bar, published

New Media Operations at Beijing Bodi New Power Electric Co., Ltd.

August 1, 2024 - October 6, 2025

Built the company’s new media accounts from scratch, produced content for the official website, WeChat, and video accounts (20+ articles; 30+ videos edited with iMovie/PS; >50,000 views/likes). Compiled 30+ industry policy documents and competitor reports; refined product analysis content using user feedback to increase article interactions by 50%. Planned online events, supported website marketing, and launched a viral event with >500,000 views and >100,000 users. Contributed to a new energy topic with 5 articles and 2 videos; elevated homepage placement and promoted on industry forums, increasing inquiries by 60%. Analyzed article reads, completion rates, video plays, comments, and lead conversions to optimize release timing and content.

Product Lead at Campus Café Business Competition

June 1, 2024 - October 6, 2025

Served as product lead; analyzed beverage industry trends and competitor strategies. Established official accounts on WeChat and Douyin to promote online and offline activities. Achieved total sales of RMB 13,977.9 in one week, generating net income of RMB 5,013.15.