I am a creative and detail-oriented designer with hands-on experience in brand communication, multimedia design, website management, and project coordination. I love translating ideas into visual assets that communicate clearly and feel on-brand. I thrive in fast-paced environments, bringing strong communication, execution, and multi-tasking skills. I’m eager to contribute my design talent to exciting projects—like large-scale events and campaigns—while continuing to grow my craft. Recently I designed posters and event materials for the 2026 Den Haag Chinese New Year Gala, coordinated end-to-end event operations, and helped refresh brand identity through a redesigned visual system and updated templates. I also maintain online content and visuals for social channels to boost engagement and audience reach.

Ruochen Cao

I am a creative and detail-oriented designer with hands-on experience in brand communication, multimedia design, website management, and project coordination. I love translating ideas into visual assets that communicate clearly and feel on-brand. I thrive in fast-paced environments, bringing strong communication, execution, and multi-tasking skills. I’m eager to contribute my design talent to exciting projects—like large-scale events and campaigns—while continuing to grow my craft. Recently I designed posters and event materials for the 2026 Den Haag Chinese New Year Gala, coordinated end-to-end event operations, and helped refresh brand identity through a redesigned visual system and updated templates. I also maintain online content and visuals for social channels to boost engagement and audience reach.

Available to hire

I am a creative and detail-oriented designer with hands-on experience in brand communication, multimedia design, website management, and project coordination. I love translating ideas into visual assets that communicate clearly and feel on-brand.

I thrive in fast-paced environments, bringing strong communication, execution, and multi-tasking skills. I’m eager to contribute my design talent to exciting projects—like large-scale events and campaigns—while continuing to grow my craft. Recently I designed posters and event materials for the 2026 Den Haag Chinese New Year Gala, coordinated end-to-end event operations, and helped refresh brand identity through a redesigned visual system and updated templates. I also maintain online content and visuals for social channels to boost engagement and audience reach.

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Language

Chinese
Intermediate
English
Advanced
Japanese
Advanced
Dutch
Advanced

Work Experience

Independent Designer at ABC Holland
September 25, 2020 - March 20, 2026
Worked as an independent designer, managing client projects end-to-end from requirement gathering to final delivery, demonstrating strong ownership and accountability.
Branding & Merchandise Designer (Student Organization) at ANIMO Tilburg University
September 20, 2023 - June 20, 2024
Led branding and merchandise design for the organization’s anniversary campaign, including developing a mascot 'Culturo' and related products (e.g., T-shirts and mugs), ensuring a strong and consistent brand identity across all sales channels. Managed online marketing campaigns with promotional illustrations for social media, blending youth spirit with academic interest to attract members. Scaled the mascot into a long-term visual asset and coordinated with the team to assign tasks and manage workflow, ensuring print accuracy and timely delivery. Nominated as 'Anime member of the month' by the organization board.

Education

Bachelor of International Fashion & Design at Hogeschool van Amsterdam
January 1, 2018 - January 1, 2022
Master of Arts in Art & Media Studies at Tilburg University
January 1, 2024 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services