Creative Marketing Officer at SM LA Media

Partner with organizations and small brands to design and execute multi-channel marketing campaigns; Produce and edit high-impact video content (short- and long-form) across industries; Develop brand identity kits, pitch decks, and marketing strategies tailored to client goals.

Senior Director of Creative, Marketing & Social Impact at Crop Swap LA

Scaled social media from <100 gardeners to 10,000+ engaged followers nationwide (+9,900% growth in 2 years). Launched viral video campaigns that boosted engagement by 75% and secured the LA 2050 competition win. Built a full creative ecosystem: logos, branding kit, website, pitch decks, marketing, merchandise, brochures, ads → 20% increase in brand recognition in 6 months. Negotiated and co-designed a capsule collection with Adidas; collaborated with Adidas + Pharrell Williams’ Black Ambition program to deliver outreach curriculum during the Super Bowl. Directed a multi-generational team of employees/interns; enhanced community engagement and customer relations; applied social listening to inform content strategy and competitor analysis; elevated brand visibility unlocking new funding opportunities and partnerships with lawmakers on food security, water conservation, and urban farming policy.

Founder at Good Hood News

Founded a nonprofit teaching journalism/storytelling to children (ages 5–11) in the Rocinha favela during conflict years. Built partnerships with NGOs and community groups to expand reach and resources. Recognized as a semi-finalist for the Echoing Green Fellowship for social impact in innovation.

Senior Director of Creative Marketing & Social Impact at SMLA Media

Senior Director leading creative marketing and social impact initiatives; partnered with organizations and small brands to design and execute multi-channel marketing campaigns; produced and edited high-impact video content across industries; developed brand identity kits, pitch decks, and strategies tailored to client goals; led cross-functional teams to align creative with measurable growth, visibility, and community engagement.

Senior Director of Creative Marketing & Social Impact at Crop Swap LA

Scaled social media from under 100 gardeners to 10,000+ engaged followers nationwide (+9,900% growth). Launched viral video campaigns that contributed to a LA 2050 competition win. Built a full creative ecosystem—logos, brand identity kit, website, pitch decks, merchandise, brochures, ads—leading to a 20% increase in brand recognition within six months. Negotiated and co-designed a capsule collection with Adidas; collaborated with Adidas and Pharrell Williams’ Black Ambition program to deliver outreach curriculum during the Super Bowl in Inglewood. Directed a cross-functional team of employees and interns; applied social listening to inform content strategy and competitive analysis. Elevated brand visibility and unlocked new funding opportunities and partnerships with policymakers on food security, water conservation, and urban farming policy.

Founder at Good Hood News

Founded a nonprofit teaching journalism and storytelling to children (ages 5–11) in Rocinha favela during conflict years. Built partnerships with NGOs and community groups to expand reach and resources. Recognized as a semi-finalist for the Echoing Green Fellowship for social impact innovation.

Senior Director of Creative Marketing & Social Impact at Crop Swap LA

Senior leadership role directing creative strategy for marketing and social impact initiatives. Scaled social media from under 100 followers to 10,000+ engaged nationwide; launched viral video campaigns boosting engagement by 75%; built a complete creative ecosystem (logo, brand kit, website, pitch decks, merch, brochures, ads); negotiated capsule collection with Adidas and Pharrell Williams’ Black Ambition to deliver outreach curriculum during the Super Bowl in Inglewood; led a cross-functional team; applied social listening to inform strategy, expanding community engagement and funding opportunities.