I'm Marcelo Feitosa, a Brazilian-Italian designer and art director with 10+ years of experience across LATAM and Europe. I’ve built my career in creative agencies (Publicis, Y&R and TBWA) and in-house teams, translating marketing needs into clear and consistent visual communication across print and digital channels. I’m skilled in graphic design and branding and have collaborated with global clients such as Nike, Toyota, Nestlé, Nescafé and Heineken across telecom, education, healthcare, banking and hospitality sectors. I currently work as an independent art director and have led brand identity initiatives, campaigns, and integrated programs across multiple markets. I’m comfortable driving strategy-to-visual storytelling, while embracing AI tools to speed options and iterations without sacrificing craft, collaboration, or attention to detail.…

Marcelo Feitosa

I'm Marcelo Feitosa, a Brazilian-Italian designer and art director with 10+ years of experience across LATAM and Europe. I’ve built my career in creative agencies (Publicis, Y&R and TBWA) and in-house teams, translating marketing needs into clear and consistent visual communication across print and digital channels. I’m skilled in graphic design and branding and have collaborated with global clients such as Nike, Toyota, Nestlé, Nescafé and Heineken across telecom, education, healthcare, banking and hospitality sectors. I currently work as an independent art director and have led brand identity initiatives, campaigns, and integrated programs across multiple markets. I’m comfortable driving strategy-to-visual storytelling, while embracing AI tools to speed options and iterations without sacrificing craft, collaboration, or attention to detail.…

Available to hire

I’m Marcelo Feitosa, a Brazilian-Italian designer and art director with 10+ years of experience across LATAM and Europe. I’ve built my career in creative agencies (Publicis, Y&R and TBWA) and in-house teams, translating marketing needs into clear and consistent visual communication across print and digital channels. I’m skilled in graphic design and branding and have collaborated with global clients such as Nike, Toyota, Nestlé, Nescafé and Heineken across telecom, education, healthcare, banking and hospitality sectors.

I currently work as an independent art director and have led brand identity initiatives, campaigns, and integrated programs across multiple markets. I’m comfortable driving strategy-to-visual storytelling, while embracing AI tools to speed options and iterations without sacrificing craft, collaboration, or attention to detail.

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Skills

Experience Level

Language

Portuguese
Fluent
Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Beginner

Work Experience

Independent Art Director
October 1, 2024 - Present
Helping my clients to turn strategy into clear visual brand narratives. Applying AI tools to speed options and versions without losing craft.
In-House Creative at Yellowsquare Hostel
September 1, 2024 - October 6, 2025
Defined brand archetype, guidelines and assets, creating a brand platform still in use across Rome, Milan and Florence. Developed Gen Z-tailored campaigns that grew Instagram from 19K to 40K followers and launched a new profile from 0 to 3K. Boosted events revenue with digital-first and guest campaigns.
Senior Art Director at Lowfat
September 1, 2021 - October 6, 2025
Created nationwide TVC for CNI that restored public confidence during COVID-19, combining strategy with emotional storytelling. Conceptualized a national campaign for Unimed that increased app downloads and telemedicine by 42%. Led integrated campaigns for Santa Marcelina University that boosted student applications for 2 years. Directed junior creatives alongside my copywriter partner to ensure consistent quality output.
Senior Art Director at Young & Rubicam (VML)
March 1, 2019 - October 6, 2025
Led concept-to-rollout rebrand of Austro Bank, translating strategic insights into cohesive brand narrative and visual identity. Created the RAV4 event stand and launch campaign, merging 3D design with brand experience and winning Toyota as a new client. Delivered campaigns for pharma and automotive, collaborated and mentored junior creatives in the process.
Art Director at Publicis
March 1, 2018 - October 6, 2025
Originated the idea for a Nike campaign awarded the most creative in Publicis LATAM for its conceptual clarity and digital-first execution. Contributed to pitches that secured new business for the agency like Nescafé and Heineken. Began overseeing video and photo productions, ensuring alignment between creative vision and final output. Guided junior designers in their deliverables, strengthening team dynamics and ensuring consistent output.
Independent Art Director at Self-employed / Independent
October 1, 2024 - Present
Helping clients turn strategy into clear visual brand narratives; applying AI tools to speed options and versions while preserving craft.
In-House Creative at Yellowsquare Hostel
September 1, 2024 - October 6, 2025
Defined brand archetype, guidelines and assets; created a platform used across Rome, Milan and Florence. Developed Gen Z campaigns that grew Instagram from 19K to 40K followers and launched a profile from 0 to 3K. Boosted events revenue with digital-first campaigns.
Senior Art Director at LowFat
September 1, 2021 - October 6, 2025
Created nationwide TVC for CNI during COVID-19, combining strategy with emotional storytelling. Conceptualized a national campaign for Unimed that increased app downloads and telemedicine by 42%. Led integrated campaigns for Santa Marcelina University that boosted student applications for 2 years. Directed junior creatives alongside my copywriter partner to ensure consistent output.
Senior Art Director at Young & Rubicam (VML)
March 1, 2019 - October 6, 2025
Led concept-to-rollout rebrand of Austro Bank, translating strategic insights into cohesive brand narrative and visual identity. Created the RAV4 event stand and launch campaign, merging 3D design with brand experience and winning Toyota as a new client. Delivered campaigns for pharma and automotive, collaborated and mentored junior creatives in the process.
Art Director at Publicis
March 1, 2018 - October 6, 2025
Originated the idea for a Nike campaign awarded the most creative in Publicis LATAM for its conceptual clarity and digital-first execution. Contributed to pitches that secured new business for Nescafé and Heineken. Began overseeing video and photo productions, ensuring alignment between creative vision and final output. Guided junior designers in their deliverables, strengthening team dynamics and ensuring consistent output.
Independent Art Director at Independent / Self-employed
October 1, 2024 - Present
Helping my clients to turn strategy into clear visual brand narratives. Applying AI tools to speed options and versions without losing craft.
In-House Creative at YELLOWSQUARE HOSTEL
September 1, 2024 - October 6, 2025
Defined brand archetype, guidelines and assets, creating a brand platform still in use across Rome, Milan and Florence. Developed Gen Z‑tailored campaigns that grew Instagram from 19K to 40K followers and launched a new profile from 0 to 3K. Boosted events revenue with digital-first and guest campaigns.
Senior Art Director at LOWFAT
September 1, 2021 - October 6, 2025
Created nationwide TVC for CNI that restored public confidence during COVID-19, combining strategy with emotional storytelling. Conceptualized a national campaign for Unimed that increased app downloads and telemedicine by 42%. Led integrated campaigns for Santa Marcelina University that boosted student applications for 2 years. Directed junior creatives alongside my copywriter partner to ensure consistent quality output.
Senior Art Director at Young & Rubicam (VML)
March 1, 2019 - October 6, 2025
Led concept-to-rollout rebrand of Austro Bank, translating strategic insights into cohesive brand narrative and visual identity. Created the RAV4 event stand and launch campaign, merging 3D design with brand experience and winning Toyota as a new client. Delivered campaigns for pharma and automotive, collaborated and mentored junior creatives.
Art Director at Publicis
March 1, 2018 - October 6, 2025
Originated the idea for a Nike campaign awarded the most creative in Publicis LATAM for its conceptual clarity and digital-first execution. Contributed to pitches that secured new business for Nescafé and Heineken. Began overseeing video and photo productions, ensuring alignment between creative vision and final output. Guided junior designers in their deliverables, strengthening team dynamics and ensuring consistent output.
Designer at WP Criativa
December 31, 2013 - October 6, 2025
Developed branding and campaigns that won pitches for real estate and hotel chains.
Designer at TBWA Argentina
December 31, 2013 - October 6, 2025
Supported senior teams with global clients learning the Argentine creative process.
Designer at Linking
December 31, 2011 - October 6, 2025
Developed retail campaigns gaining workflow experience (Chevrolet, KIA, Nissan and Hyundai).
Designer at WP Criativa
December 31, 2016 - October 6, 2025
Developed branding and campaigns that won pitches for real estate and hotel chains.

Education

Postgraduate Diploma in Art Direction & Advertising Creativity at La Escuelita
January 11, 2030 - January 1, 2013
Bachelor’s Degree in Advertising & Communication at University of São Caetano Sul, São Paulo
January 11, 2030 - October 1, 2006
Postgraduate in Art Direction & Advertising Creativity at La Escuelita
January 1, 2013 - October 6, 2025
Bachelor's Degree in Advertising & Communication at University of São Caetano do Sul
January 11, 2030 - October 1, 2006
Postgraduate in Art Direction & Advertising Creativity at La Escuelita
January 11, 2030 - January 1, 2013
Bachelor’s Degree in Advertising & Communication at University of São Caetano Sul
January 11, 2030 - October 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Healthcare, Financial Services, Telecommunications, Retail, Professional Services, Consumer Goods, Travel & Hospitality

Skills

Experience Level