Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Consultant & Coach
January 1, 2019 - PresentSelf-employed marketing consultant and coach specializing in brand strategy, marketing communications, and ROI‑driven campaigns for clients in the technology and entertainment sectors.
Director of Marketing & Public Relations at PlayStation (Canada)
January 1, 2019 - October 6, 2025Guided the marketing, public relations and brand strategy for PlayStation within the Canadian market. Led event strategy and management with a focus on ROI. Built and led the marketing and public relations team, and managed several retained and contracted external agencies. Exercised ownership over a multi-million dollar budget.
Marketing Consultant & Coach at Self-Employed
January 1, 2019 - PresentMarketing consultant and coach providing strategic marketing guidance to clients; specializes in marketing education and coaching aligned with Schulich School of Business foundations; developing go-to-market strategies and branding programs.
Director of Marketing & Public Relations at Sony Interactive Entertainment Canada (PlayStation)
January 1, 2019 - October 6, 2025Guided marketing, public relations and brand strategy for PlayStation in Canada; planned and managed event strategy and ROI-focused campaigns; led the marketing and PR team and collaborated with retained and contracted external agencies.
Marketing Manager / Project Lead / Communications Specialist / Marketing Analyst at Rogers Communications
January 1, 2013 - October 6, 2025Led marketing programs, communications projects, and marketing analytics during tenure.
Education
International Bachelor of Business Administration at Schulich School of Business, York University
January 11, 2030 - January 1, 2007Bachelor of Business Administration at Rogers
January 1, 2007 - January 1, 2013Marketing specialization at Schulich School of Business, York University
January 11, 2030 - October 6, 2025Qualifications
Industry Experience
Media & Entertainment, Telecommunications, Consumer Goods, Professional Services, Software & Internet, Retail, Gaming, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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