Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Director of Marketing & Public Relations at Sony Interactive Entertainment Canada (PlayStation)
January 1, 2019 - October 6, 2025Guided marketing, public relations and brand strategy for PlayStation in Canada; planned and managed event strategy and ROI-focused campaigns; led the marketing and PR team and collaborated with retained and contracted external agencies.
Marketing Manager / Project Lead / Communications Specialist / Marketing Analyst at Rogers Communications
January 1, 2013 - October 6, 2025Led marketing programs, communications projects, and marketing analytics during tenure.
Marketing Consultant & Coach at Self-Employed
January 1, 2019 - PresentMarketing consultant and coach providing strategic marketing guidance to clients; specializes in marketing education and coaching aligned with Schulich School of Business foundations; developing go-to-market strategies and branding programs.
Director of Marketing & Public Relations at PlayStation (Canada)
January 1, 2019 - October 6, 2025Guided the marketing, public relations and brand strategy for PlayStation within the Canadian market. Led event strategy and management with a focus on ROI. Built and led the marketing and public relations team, and managed several retained and contracted external agencies. Exercised ownership over a multi-million dollar budget.
Marketing Consultant & Coach
January 1, 2019 - PresentSelf-employed marketing consultant and coach specializing in brand strategy, marketing communications, and ROI‑driven campaigns for clients in the technology and entertainment sectors.
Education
International Bachelor of Business Administration at Schulich School of Business, York University
January 11, 2030 - January 1, 2007Bachelor of Business Administration at Rogers
January 1, 2007 - January 1, 2013Marketing specialization at Schulich School of Business, York University
January 11, 2030 - October 6, 2025Qualifications
Industry Experience
Media & Entertainment, Telecommunications, Consumer Goods, Professional Services, Software & Internet, Retail, Gaming, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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