Designed brand identity packs (logos, palettes, typography, social templates, and packaging) for 10+ small businesses, building cohesive visual systems. Produced marketing graphics for social media, email, and digital ads, helping clients improve engagement by 20–25% per campaign. Prepared print-ready materials (packaging, signage, brochures) with accurate specs, die lines, and color profiles, minimizing vendor revisions. Guided clients through concept-to-delivery design processes, completing 90% of projects within agreed timelines.

Student Career Advisor & Graphic Designer at UTRGV Career Center

May 1, 2025 - October 6, 2025

Created and maintained promotional assets for 15+ annual career fairs, employer panels, and workshops, reaching 1,000+ students each semester. Conducted over 100 resume, portfolio, and LinkedIn reviews, offering design critique and professional development coaching. Developed reusable Canva templates for staff, cutting design turnaround time by 40% while improving consistency across communications. Partnered with employer relations, event planning, and communications teams to ensure all materials met branding and accessibility standards.

Graphic Design Intern at University Marketing & Communications (UMC)

May 1, 2024 - October 6, 2025

Supported a brand refresh initiative by developing updated logos, color systems, typography, and digital design standards. Produced print and digital assets (retractable banners, social carousels, slides) for campus-wide campaigns and events. Participated in team design critiques, strengthening layouts through adjustments to contrast, hierarchy, and accessibility. Researched peer institutions and presented findings to inform UTRGV’s visual differentiation strategy.