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Hi, I’m Sara Youssef. I’m a Creative Content Manager with 14+ years of experience shaping digital marketing, content strategy, and brand storytelling across Web3, crypto, SaaS, FMCG, healthcare, and finance. I’ve built SEO-driven content and campaigns for both B2B and B2C brands across the MENA region, Europe, the UK, and the US, consistently aligning messaging with business goals and audience needs. Recently, I’ve focused on strategic Web3 content, influencer partnerships, and educational blockchain resources. I lead cross-functional teams, collaborate with influencers and KOLs, and use data-driven insights to optimize content performance, engagement, and conversions while maintaining brand voice across digital touchpoints.…Hi, I’m Sara Youssef. I’m a Creative Content Manager with 14+ years of experience shaping digital marketing, content strategy, and brand storytelling across Web3, crypto, SaaS, FMCG, healthcare, and finance. I’ve built SEO-driven content and campaigns for both B2B and B2C brands across the MENA region, Europe, the UK, and the US, consistently aligning messaging with business goals and audience needs. Recently, I’ve focused on strategic Web3 content, influencer partnerships, and educational blockchain resources. I lead cross-functional teams, collaborate with influencers and KOLs, and use data-driven insights to optimize content performance, engagement, and conversions while maintaining brand voice across digital touchpoints.

Sara Youssef

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Hi, I’m Sara Youssef. I’m a Creative Content Manager with 14+ years of experience shaping digital marketing, content strategy, and brand storytelling across Web3, crypto, SaaS, FMCG, healthcare, and finance. I’ve built SEO-driven content and campaigns for both B2B and B2C brands across the MENA region, Europe, the UK, and the US, consistently aligning messaging with business goals and audience needs. Recently, I’ve focused on strategic Web3 content, influencer partnerships, and educational blockchain resources. I lead cross-functional teams, collaborate with influencers and KOLs, and use data-driven insights to optimize content performance, engagement, and conversions while maintaining brand voice across digital touchpoints.…Hi, I’m Sara Youssef. I’m a Creative Content Manager with 14+ years of experience shaping digital marketing, content strategy, and brand storytelling across Web3, crypto, SaaS, FMCG, healthcare, and finance. I’ve built SEO-driven content and campaigns for both B2B and B2C brands across the MENA region, Europe, the UK, and the US, consistently aligning messaging with business goals and audience needs. Recently, I’ve focused on strategic Web3 content, influencer partnerships, and educational blockchain resources. I lead cross-functional teams, collaborate with influencers and KOLs, and use data-driven insights to optimize content performance, engagement, and conversions while maintaining brand voice across digital touchpoints.

Available to hire

Hi, I’m Sara Youssef. I’m a Creative Content Manager with 14+ years of experience shaping digital marketing, content strategy, and brand storytelling across Web3, crypto, SaaS, FMCG, healthcare, and finance. I’ve built SEO-driven content and campaigns for both B2B and B2C brands across the MENA region, Europe, the UK, and the US, consistently aligning messaging with business goals and audience needs.

Recently, I’ve focused on strategic Web3 content, influencer partnerships, and educational blockchain resources. I lead cross-functional teams, collaborate with influencers and KOLs, and use data-driven insights to optimize content performance, engagement, and conversions while maintaining brand voice across digital touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Intermediate

Work Experience

Content Marketing Director at DigiDune

January 1, 2025 - Present

Led content strategy for Web3/blockchain clients across platforms; managed writers/designers to produce educational & promo content (whitepapers, articles, social media); created SEO blogs simplifying crypto for retail/institutional audiences; contributed to Sherex Memecoin development; collaborated with influencers & KOLs for NFT/crypto campaign engagement; oversaw brand messaging across digital touchpoints; used analytics to optimize content performance (CTR, engagement, conversions).

Senior Content Annotation, Reviewer & Quality Audit at Tech Mahindra

November 30, 2024 - October 6, 2025

Led content review for large-scale projects, ensuring accuracy and consistency. Improved workflow efficiency by 15% through cross-team collaboration. Applied advanced knowledge of Google Gemini AI & LLMs to enhance content quality.

Senior Content Manager at Vision Media Egypt

January 1, 2024 - October 6, 2025

Boosted Life at CIB followers by 25% and reach by 30% through social media strategy. Led content for major events like ET ARENA to drive brand engagement. Scripted 57357 Hospital’s award-winning 2023 Ramadan Campaign. Ran digital campaigns for President Cheese, Dr. Soliman & others, raising engagement by 20%.

Content Manager at Point Blank Communications

January 1, 2021 - October 6, 2025

Led multi-channel campaigns for Panadol, Sensodyne, and Nile Air, boosting market share and engagement. Directed integrated TV, radio, social, and print campaigns for major product launches. Secured celebrity endorsements with Essam El Hadary and Trezeguet to amplify reach.

Freelance Creative Writer at Self-Employed

January 1, 2006 - Present

Web3 Content Strategist for Digidune, ShlenPower & Uphold: crafted educational & campaign content for blockchain brands. Created social media content for DragonFi memecoin, boosting community engagement and brand visibility. Developed content for RicRac Shop & DESIGN & BUILT to enhance brand messaging. Managed SEO and content for We Love German Shepherds, growing reach and engagement. Produced blogs and technical content for ITWorx Project DoZen digital platform.

SEO Content Writer at CEO Lawyer USA

November 1, 2024 - Present

Wrote SEO articles on personal injury law and legal services. Conducted keyword research to enhance organic visibility. Ensured legal accuracy, clarity, and brand alignment. Collaborated with digital team on SEO/content strategy.

Content Creator & Copywriter at UPHOLD USA

January 1, 2025 - October 6, 2025

Created educational content on crypto, DeFi, and digital assets. Wrote blogs, product explainers, and in-app copy. Collaborated on messaging across email, landing pages, and social media. Optimized content for SEO, clarity, and compliance.

Content Marketing Director at Digidune

January 1, 2025 - Present

Led content strategy for Web3/blockchain clients across platforms; managed writers/designers to produce educational and promotional content (whitepapers, articles, social media); created SEO blogs simplifying crypto for retail/institutional audiences; contributed to Sherex Memecoin development; collaborated with influencers/KOLs for NFT/crypto campaign engagement; oversaw brand messaging across digital touchpoints; used analytics to optimize content performance.

Senior Content Manager at Vision Media Egypt

December 31, 2024 - October 25, 2025

Boosted Life at CIB followers by 25% and reach by 30% through social media strategy; led content for major events (ET ARENA) to drive brand engagement; scripted 57357 Hospital’s award-winning Ramadan Campaign; managed digital campaigns for brands such as President Cheese and Dr. Soliman, increasing engagement.

Senior Content Annotation, Reviewer & Quality Audit at Tech Mahindra

November 30, 2024 - October 25, 2025

Led content review for large-scale projects ensuring accuracy and consistency; improved workflow efficiency by 15% through cross‑team collaboration; applied advanced knowledge of Google Gemini AI & LLMs to enhance content quality.

Content Manager at Point Blank Communications

December 31, 2021 - October 25, 2025

Led multi-channel campaigns for Panadol, Sensodyne, and Nile Air; directed integrated TV, radio, social, and print campaigns for major product launches; secured celebrity endorsements to amplify reach.

Freelance Creative Writer at Self-Employed / Various

January 1, 2006 - Present

Web3 content strategist for Digidune, ShlenPower & Uphold; crafted educational and campaign content for blockchain brands; created social media content for DragonFi memecoin; developed content for RicRac Shop & DESIGN & BUILT; managed SEO and content for We Love German Shepherds; produced blogs and technical content for ITWorx Project DoZen.

SEO Content Writer at CEO Lawyer USA

November 1, 2024 - Present

Wrote SEO articles on personal injury law and legal services; conducted keyword research to improve organic visibility; ensured legal accuracy, clarity, and brand alignment; collaborated with digital team on SEO/content strategy.

Content Creator & Copywriter at Uphold USA

January 1, 2025 - October 25, 2025

Created educational content on crypto, DeFi, and digital assets; wrote blogs, product explainers, and in‑app copy; collaborated on messaging across email, landing pages, and social; optimized content for SEO, clarity, and compliance.

Content Marketing Director at Digidune Belgium

January 1, 2025 - Present

Led content strategy for Web3/blockchain clients across platforms, managed writers/designers, produced educational & promotional content (whitepapers, articles, social media); created SEO blogs simplifying crypto for retail/institutional audiences; contributed to Sherex Memecoin development; collaborated with influencers for NFT/crypto campaigns; oversaw brand messaging across digital touchpoints.

Senior Content Manager at Vision Media Egypt

September 1, 2022 - January 1, 2024

Led social media strategy, grew Life at CIB followers by 25% and reach by 30%; led content for major events like ET ARENA; scripted 57357 Hospital’s Ramadan Campaign; ran digital campaigns for President Cheese, Dr. Soliman & others, increasing engagement by 20%.

Content Manager at Point Blank Communications

January 1, 2009 - January 1, 2021

Freelance Creative Writer at Various Clients

January 1, 2006 - Present

Provided Web3 content strategy, memecoin campaigns, educational blockchain content, SEO-friendly blogs, social media content, and technical articles across multiple brands.

Content Creator & Copywriter at Uphold USA

January 1, 2023 - January 1, 2025

Created educational content on crypto, DeFi, and digital assets; authored blogs, product explainers, and in-app copy; collaborated on messaging across email, landing pages, and social media; optimized content for SEO, clarity, and compliance.

Senior Content Annotation, Reviewer & Quality Audit at TechMahindra

May 1, 2024 - November 1, 2024

Led content review for large-scale projects, ensuring accuracy and consistency; improved workflow efficiency by cross-team collaboration; applied Google Gemini AI & LLMs to enhance content quality.

Freelance Creative Writer at Various

January 1, 2006 - Present

Web3 content strategist for Digidune, ShlenPower & Uphold; crafted educational and campaign content for blockchain brands; produced social media content for DragonFi memecoin; developed content for RicRac Shop & DESIGN & BUILT; managed SEO and content for multiple clients.

Freelance Creative Writer at Self-employed / Freelance

January 1, 2006 - Present

Web3 Content Strategist for Digidune, ShlenPower & Uphold: crafted educational and campaign content for blockchain brands. Created social media content for DragonFi memecoin, boosting community engagement and brand visibility. Developed content for RicRac Shop & DESIGN & BUILT to refine brand messaging. Managed SEO and content for We Love German Shepherds, growing reach and engagement. Produced blogs and technical content for ITWorx Project DoZen digital platform SEO.