Mohammad Tariq Aziz

Business Analyst at Dentsu India, Pune

Managed budgets across large-scale paid search, shopping, social, and app campaigns (2M–12M INR monthly), ensuring optimal ROI. Optimized cross-platform performance with a data-driven approach, improving e-commerce ROAS and conversions by 15% QoQ and boosting OTT app subscriptions by 20% through A/B testing, bid & budget optimization, and creative analysis. Delivered full-funnel strategies (Brand Awareness to Retention) while overseeing campaign setup, creative deployment, testing, and insights reporting. Collaborated with clients on strategic planning and growth forecasting; developed platform expertise across Google Ads, Meta Ads, Shopify, Google Analytics, and App Ad; automated Excel and Looker Studio reports, saving time. Scaled client monthly spend from 2M INR to 4M INR.

Associate Business Analyst at Dentsu India, Pune

Executed end-to-end campaign setup and execution, ensuring adherence to KPIs and timelines. Carried out continuous optimization through structured A/B testing and strategic bidding adjustments. Managed creative deployment, ad copy iteration, and feed updates for multiple campaigns. Delivered real-time and monthly reporting & insights, enhancing business reviews and decisions. Collaborated with a team of 10 individuals while discussing to meet targets and ensure platform and client alignment. Worked primarily with Google Ads, Meta Ads, Google Analytics, A/B testing, Shopify, Feed, App Ads, MS Excel, MS PowerPoint.