RQ

Rabia Qasim

Available to hire

With over a decade of experience in digital, e-commerce, agency, and communications, I design to enhance brand image and online presence, ensuring clear communication and customer engagement.

About

With over a decade of experience in digital, e-commerce, agency, and communications, I design to enhance brand image and online presence, ensuring clear communication and customer engagement. As a Design Leader, I oversee projects from concept to execution, aligning designs with brand vision and collaborating closely with Marketing, Design Teams, Product, and Management to craft compelling narratives.
In my roles across regional brands and digital platforms, I have led visual identity, brand campaigns, and high-impact social media initiatives; I drive end-to-end coordination of marketing assets, including websites, brochures, catalogs, and investor presentations. I mentor students and foster experimentation, creativity, and problem-solving in a student-centered learning environment, while collaborating with faculty on interdisciplinary projects to infuse industry insights into education.

  • 13 years' experience
  • Joined October 2025

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services
  • Retail
  • Financial Services
  • Software & Internet

More experts in Dubai, United Arab Emirates

Work experience· 10 roles

Design Teacher & Advisor · MYP Students at IB World SchoolsDec 2023 – Oct 2025 · 1 yr 11 mos

Facilitated design studies for MYP students of Grades 6-10, focusing on practical and theoretical aspects of design. Developed curricula to instill creativity and design thinking.

Art Director · Takmeel SquareNov 2023 – Jul 2024 · 9 mos

Led visual identity and creative direction for multiple brands including Takmeel Square, Takmeel Homes, and Takmeel Bazaar. Strategized and executed high-impact social media campaigns, redesigned the Takmeel website to align with evolving brand identity, and developed marketing collateral to elevate brand positioning and investor engagement. Collaborated with Marketing, Development, and senior stakeholders to refine strategies and strengthen market impact.

AVP/Senior Manager Graphic Design · MCB Bank LimitedFeb 2023 – Oct 2023 · 9 mos

Spearheaded the creative vision and strategic execution of digital and social media initiatives; led design strategy across platforms, oversaw content development, high-impact animations, and website revamps to deliver a seamless, user-centric experience. Shaped the visual identity of the bank's digital ecosystem, including Debit Cards, Raast P2M, MCB Live, MCB Funds, Adamjee Life, and Adamjee Insurance. Developed region-specific marketing materials and managed a social media calendar to strengthen international presence; coordinated end-to-end marketing asset production with stakeholders.

Product Designer · Emblea Technologies Private LimitedDec 2022 – Oct 2025 · 2 yrs 11 mos
Product Designer · Best Buy MallNov 2021 – Dec 2022 · 1 yr 2 mos
Visual Artist · PIT BJan 2021 – Nov 2021 · 11 mos
Visual Artist · Punjab Information Technology Board (PITB)Jan 2021 – Oct 2025 · 4 yrs 10 mos
Graphic Designer · FreelanceJan 2016 – Present · 10 yrs 11 mos

Education

BFA Graphic Design · Punjab University College of Art & Design (PUCAD)2004 – 2008
Matriculation · Divisional Public School (DPS), Model Town, Lahore2030 – 2004
BFA - Graphic Design · Punjab University College of Art & Design2002 – 2006
MFA - Graphic Design · Punjab University College of Art & Design2008 – 2010

Certifications and awards

MFA - Graphic Design2008 – 2010
BFA - Graphic Design2002 – 2006

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