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With over a decade of experience in digital, e-commerce, agency, and communications, I design to enhance brand image and online presence, ensuring clear communication and customer engagement. As a Design Leader, I oversee projects from concept to execution, aligning designs with brand vision and collaborating closely with Marketing, Design Teams, Product, and Management to craft compelling narratives. In my roles across regional brands and digital platforms, I have led visual identity, brand campaigns, and high-impact social media initiatives; I drive end-to-end coordination of marketing assets, including websites, brochures, catalogs, and investor presentations. I mentor students and foster experimentation, creativity, and problem-solving in a student-centered learning environment, while collaborating with faculty on interdisciplinary projects to infuse industry insights into education.…With over a decade of experience in digital, e-commerce, agency, and communications, I design to enhance brand image and online presence, ensuring clear communication and customer engagement. As a Design Leader, I oversee projects from concept to execution, aligning designs with brand vision and collaborating closely with Marketing, Design Teams, Product, and Management to craft compelling narratives. In my roles across regional brands and digital platforms, I have led visual identity, brand campaigns, and high-impact social media initiatives; I drive end-to-end coordination of marketing assets, including websites, brochures, catalogs, and investor presentations. I mentor students and foster experimentation, creativity, and problem-solving in a student-centered learning environment, while collaborating with faculty on interdisciplinary projects to infuse industry insights into education.

Rabia Qasim

Graphic Designer, Background Designer, Creative Director, +5

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With over a decade of experience in digital, e-commerce, agency, and communications, I design to enhance brand image and online presence, ensuring clear communication and customer engagement. As a Design Leader, I oversee projects from concept to execution, aligning designs with brand vision and collaborating closely with Marketing, Design Teams, Product, and Management to craft compelling narratives. In my roles across regional brands and digital platforms, I have led visual identity, brand campaigns, and high-impact social media initiatives; I drive end-to-end coordination of marketing assets, including websites, brochures, catalogs, and investor presentations. I mentor students and foster experimentation, creativity, and problem-solving in a student-centered learning environment, while collaborating with faculty on interdisciplinary projects to infuse industry insights into education.…With over a decade of experience in digital, e-commerce, agency, and communications, I design to enhance brand image and online presence, ensuring clear communication and customer engagement. As a Design Leader, I oversee projects from concept to execution, aligning designs with brand vision and collaborating closely with Marketing, Design Teams, Product, and Management to craft compelling narratives. In my roles across regional brands and digital platforms, I have led visual identity, brand campaigns, and high-impact social media initiatives; I drive end-to-end coordination of marketing assets, including websites, brochures, catalogs, and investor presentations. I mentor students and foster experimentation, creativity, and problem-solving in a student-centered learning environment, while collaborating with faculty on interdisciplinary projects to infuse industry insights into education.

Available to hire

With over a decade of experience in digital, e-commerce, agency, and communications, I design to enhance brand image and online presence, ensuring clear communication and customer engagement. As a Design Leader, I oversee projects from concept to execution, aligning designs with brand vision and collaborating closely with Marketing, Design Teams, Product, and Management to craft compelling narratives.
In my roles across regional brands and digital platforms, I have led visual identity, brand campaigns, and high-impact social media initiatives; I drive end-to-end coordination of marketing assets, including websites, brochures, catalogs, and investor presentations. I mentor students and foster experimentation, creativity, and problem-solving in a student-centered learning environment, while collaborating with faculty on interdisciplinary projects to infuse industry insights into education.

Skills

Brand Identity

Logo

Web Design

Experience Level

Brand Identity

Expert

Logo

Expert

Web Design

Expert

Work Experience

Design Teacher & Advisor at MYP Students at IB World Schools

December 1, 2023 - October 7, 2025

Facilitated design studies for MYP students of Grades 6-10, focusing on practical and theoretical aspects of design. Developed curricula to instill creativity and design thinking.

Product Designer at Emblea Technologies Private Limited

December 1, 2022 - October 7, 2025

Led design projects for various digital products, working on features, and user experience to ensure client satisfaction. Collaborated with developers to finalize and implement the interface.

Visual Artist at Punjab Information Technology Board (PITB)

January 1, 2021 - October 7, 2025

Created visual content for multiple platforms, enhancing user engagement and brand presence.

Graphic Designer at Freelance

January 1, 2016 - Present

Provided graphic design services, including branding, flyers, and digital media for various clients.

Art Director at Takmeel Square

November 1, 2023 - July 1, 2024

Led visual identity and creative direction for multiple brands including Takmeel Square, Takmeel Homes, and Takmeel Bazaar. Strategized and executed high-impact social media campaigns, redesigned the Takmeel website to align with evolving brand identity, and developed marketing collateral to elevate brand positioning and investor engagement. Collaborated with Marketing, Development, and senior stakeholders to refine strategies and strengthen market impact.

AVP/Senior Manager Graphic Design at MCB Bank Limited

February 1, 2023 - October 1, 2023

Spearheaded the creative vision and strategic execution of digital and social media initiatives; led design strategy across platforms, oversaw content development, high-impact animations, and website revamps to deliver a seamless, user-centric experience. Shaped the visual identity of the bank's digital ecosystem, including Debit Cards, Raast P2M, MCB Live, MCB Funds, Adamjee Life, and Adamjee Insurance. Developed region-specific marketing materials and managed a social media calendar to strengthen international presence; coordinated end-to-end marketing asset production with stakeholders.

Product Designer at Best Buy Mall

November 1, 2021 - December 1, 2022

Designed mood boards, UI/UX elements, and templates; translated features and user stories into designs through design sprints. Collaborated with Product Managers, Developers, and QA teams; provided art direction and translated designs into code. Worked within a Scrum team, integrating design expertise in an agile environment and managing visual design from concept to final development.

Visual Artist at PIT B

January 1, 2021 - November 1, 2021

Created visually engaging content for PIT B projects, including graphics, visuals, and ideas for digital, social, and print platforms. Conceptualized designs, oversaw execution, coordinated with vendors, and delivered compelling presentations.

Digital Creative Manager at CommTel Digital

April 1, 2013 - June 1, 2014

Responsible for online advertising, social and digital media and print for clients; designed web layouts and websites. Managed accounts for Servis, Servis Fun & Learn, Scotch Brite, 3M, Haleeb Foods, Cremyum, and others; oversaw LinkedIn and Twitter accounts.

Graphic Designer at DG PR

February 1, 2009 - December 1, 2010

Started as a Junior Graphic Designer; honed design skills and learned multiple tools. Reported to Senior Graphic Designer; gained experience in prototyping. Contributed to DG PR’s campaigns by creating mood boards and prototypes for promotional campaigns; helped shape brand visuals.