Led digital marketing for the MEN A region from a base in Kuala Lumpur, driving multi-channel campaigns, growth, and regional enablement. Focused on data-driven optimization, AI-assisted targeting, and cross-functional collaboration to scale markets.

Digital Marketing & Paid Media Manager at Caspian Digital Solutions

December 31, 2025 - October 7, 2025

Directed digital marketing and paid media across Google Ads, Meta, TikTok, LinkedIn, and YouTube. Achieved 8–10x ROAS, improved conversions, and enhanced client retention; managed monthly budgets and delivered measurable growth across education, fintech and other sectors.

Manager, Digital Analytics at Dentsu

December 31, 2024 - October 7, 2025

Led strategy for major brands (e.g., Heineken, Tiger, Guinness, Edelweiss) and drove 23% market growth. Delivered significant cost savings per view via optimized programmatic buying and creative testing; achieved 8–10x ROAS and KPI outperformance; strengthened client retention and online sales.

Performance Marketing Lead at Offstep (under ONErpm)

May 31, 2025 - October 7, 2025

Consultancy role focusing on performance marketing lead duties, global reach, and strategic campaign optimization; documented in AirAsia InFlight Magazine 2025 as a digital nomad; developed scalable paid media playbooks.

Senior Paid Media and Strategic Partnerships at Hybrid

December 31, 2022 - October 7, 2025

UK-based firm role focusing on paid media efficiency; improved lead generation and conversions through programmatic advertising, achieving notable KPI improvements and enhanced collaboration with partners.