Available to hire
I’m Sarah Julia Gushef, a media professional with 3 years of experience in media agencies, focusing on digital advertising across social media and search. I enjoy developing data-driven campaigns, coordinating with clients, and delivering actionable insights through media plans, updates, and reports.
Beyond advertising, I have taught web programming at a coding bootcamp for over 2 years, where I helped students build their first websites and gained hands-on skills in website development. I’m passionate about bridging marketing and technology to deliver measurable results and meaningful learning experiences.
Experience Level
Expert
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Intermediate
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Intermediate
Work Experience
Media Buyer at WheelWorks
August 1, 2024 - PresentWheelWorks is a marketing and advertising company that has specialty in programmatic advertising. Handle the client's meta, TikTok, Google (Search & YouTube), and programmatic (DV360 and others) ad campaigns. Manage on average 5 clients per month. Providing clients' with media plans, updates, insights, and recommendations and report for their advertising campaigns.
Digital Paid Ads Account Strategist & Performance Marketer at Esensi Digital
May 1, 2024 - October 7, 2025Esensi Digital is a digital media agency that offers a complete range of services, from marketing planning to execution. As an account strategist, I collaborate with the creative, strategic, data, IT, and finance teams to plan and manage clients' paid advertising campaigns to run smoothly. I also act as a liaison to bridge clients with the internal team. As performance marketer, I create, analyze, and optimize client's paid advertising campaigns. Manage clients' Meta & Google (Search, Display, PMax, DemandGen) ad campaigns. Manage an average of 5 clients from the real estate industry.
Digital Paid Ads Project Manager at Esensi Digital
February 1, 2024 - October 7, 2025Collaborate with the creative, strategic, data, IT, and finance teams to plan and manage clients' paid advertising campaigns. This includes client onboarding, tracker setup, ad creative preparation, campaign setup, optimization, and reporting. Distribute and manage tasks to each department based on the timeline. Providing clients' with media plans, updates, insights, and recommendations for their advertising campaigns. Maintain positive relationships with clients. Capable of meeting clients' complex advertising needs. Manage clients' Meta & Google (Search, Display, PMax, DemandGen) ad campaigns. Manage an average of 12 clients from the real estate industry.
Software Engineering Mentor at RevoU
December 1, 2023 - October 7, 2025RevoU is an online bootcamp that provides various classes, including digital marketing, web development, data analytics, and project management. Teach on the Kampus Merdeka program, which collaborates with the Indonesian Ministry of Education and Culture (Kemendikbud). Assist students without a background in IT in creating their initial website. Receive positive feedback from students regarding my teaching performance.
Executive Social Media Ads Buyer at GroupM
October 1, 2022 - October 7, 2025Create, optimize and report on social media ad campaigns for beauty (LVMH), pharmacy (Konimex), automotive (Lexus) and home furniture and accessories (TACO) industries. Provide campaign optimization recommendations, including selection of pixel events, ad content and target audience. Managed four clients, each with an average of 15 brands. Gain ROAS by an average of 2.0 for a luxury beauty brand running a Meta CPAS campaign.
Executive Search Ads Buyer at GroupM
August 1, 2023 - October 7, 2025Create, optimize and report on L'Oreal's Google Search advertising campaigns, and provide recommendations for improvement. Managed four of L'Oreal's consumer brands.
Mentor & Curriculum Developer at Impact Byte
November 1, 2020 - October 7, 2025Taught a web development or programming course in an easy- to- understand manner, even for participants without an IT background. Also created beginner- friendly learning content for Skilvul (skilvul.com), a learning platform for people who want to learn web programming. Received positive feedback from participants regarding my teaching methods and interactions. Over 80% of the alumni have successfully launched careers as web developers in various industries.
Media Buyer at WheelWorks
August 1, 2024 - PresentHandle client campaigns across Meta, TikTok, Google (Search & YouTube), and programmatic (DV360 and others). Manage on average 5 clients per month. Provide clients with media plans, updates, insights, and recommendations, and prepare campaign reports.
Digital Paid Ads Account Strategist & Performance Marketer at Esensi Digital
May 1, 2024 - October 7, 2025Collaborate with creative, strategic, data, IT, and finance teams to plan and manage paid advertising campaigns. Bridge clients with internal teams. Create, analyze, and optimize Meta & Google (Search, Display, PMax, DemandGen) campaigns. Manage an average of 5 clients from the real estate industry.
Digital Paid Ads Project Manager at Esensi Digital
February 1, 2024 - October 7, 2025Plan and manage clients' paid advertising campaigns, onboarding, tracker setup, ad creative preparation, campaign setup, optimization, and reporting. Distribute and manage tasks to each department based on the timeline. Maintain positive relationships with clients and meet complex advertising needs. Manage Meta & Google (Search, Display, PMax, DemandGen) ad campaigns; average of 12 real estate clients.
Software Engineering Mentor at RevoU
December 1, 2023 - October 7, 2025Teach on the Kampus Merdeka program, assisting students without a background in IT to create their initial website. Receive positive feedback from students regarding teaching performance.
Executive Search Ads Buyer at GroupM
August 1, 2023 - October 7, 2025Created, optimized and reported on L'Oreal's Google Search advertising campaigns, and provided recommendations for improvement. Managed four of L'Oreal's consumer brands.
Executive Social Media Ads Buyer at GroupM
October 1, 2022 - October 7, 2025Created, optimized and reported on social media ad campaigns for beauty (LVMH), pharmacy (Konimex), automotive (Lexus) and home furniture and accessories (TACO). Provided campaign optimization recommendations, including selection of pixel events, ad content and target audience. Managed four clients, each with an average of 15 brands. Gained ROAS by an average of 2.0 for a luxury beauty brand running a Meta CPAS campaign.
Mentor & Curriculum Developer at Impact Byte
November 1, 2020 - October 7, 2025Taught a web development course in an easy-to-understand manner, even for participants without an IT background. Also created beginner-friendly learning content for Skilvul. Over 80% of the alumni have successfully launched careers as web developers in various industries.
Education
Bachelor of Business Administration & Management at Jenderal Soedirman University
January 11, 2030 - October 7, 2025Bachelor of Business Administration & Management at Jenderal Soedirman University
January 11, 2030 - October 7, 2025Qualifications
SQL (Intermediate)
January 1, 2024 - October 7, 2025Meta Certified Media Planning Professional
January 1, 2023 - October 7, 2025Meta Certified Media Buying Professional
January 1, 2023 - October 7, 2025Digital Marketing Bootcamp
January 1, 2021 - October 7, 2025Web Development Bootcamp
January 1, 2019 - October 7, 2025SQL (Intermediate) Certificate
January 1, 2024 - October 7, 2025Meta Certified Media Planning Professional
January 1, 2023 - October 7, 2025Meta Certified Media Buying Professional
January 1, 2023 - October 7, 2025Digital Marketing Bootcamp
January 1, 2021 - October 7, 2025Web Development Bootcamp
January 1, 2019 - October 7, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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