I'm a Creative Head & AI Strategist guiding design and AI-driven campaigns at OpenPlay Technologies, shaping next-generation branding and product experiences for gaming and entertainment. I lead cross-functional teams to deliver high-impact assets across static, video, and CRM channels, and I champion AI-first workflows to speed up prototyping and production. Over 15 years in branding, product design, and UX/UI, I mentor designers, collaborate with product and tech partners, and evangelize AI tools like MidJourney, RunwayML, Vertex AI Studio, Hedra, and Eleven Labs to raise our creative bar. Outside work, I love exploring new media trends and sharing learnings at industry events such as IGDC.…

Venkatesh Adduri

I'm a Creative Head & AI Strategist guiding design and AI-driven campaigns at OpenPlay Technologies, shaping next-generation branding and product experiences for gaming and entertainment. I lead cross-functional teams to deliver high-impact assets across static, video, and CRM channels, and I champion AI-first workflows to speed up prototyping and production. Over 15 years in branding, product design, and UX/UI, I mentor designers, collaborate with product and tech partners, and evangelize AI tools like MidJourney, RunwayML, Vertex AI Studio, Hedra, and Eleven Labs to raise our creative bar. Outside work, I love exploring new media trends and sharing learnings at industry events such as IGDC.…

Available to hire

I’m a Creative Head & AI Strategist guiding design and AI-driven campaigns at OpenPlay Technologies, shaping next-generation branding and product experiences for gaming and entertainment. I lead cross-functional teams to deliver high-impact assets across static, video, and CRM channels, and I champion AI-first workflows to speed up prototyping and production.

Over 15 years in branding, product design, and UX/UI, I mentor designers, collaborate with product and tech partners, and evangelize AI tools like MidJourney, RunwayML, Vertex AI Studio, Hedra, and Eleven Labs to raise our creative bar. Outside work, I love exploring new media trends and sharing learnings at industry events such as IGDC.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Head & AI Strategist at OpenPlay Technologies Pvt. Ltd.
August 1, 2020 - Present
Directed creative campaigns across static, video, and personalized assets for CRM and marketing teams. Pioneered AI-driven creative workflows (static since 2022, video since 2024), reducing creative turnaround time by 40%. Led the internal AI Squad and contributed to Nazara’s AI-First Group, mastering tools such as MidJourney, RunwayML, Vertex AI Studio, Hedra, Ideogram, Eleven Labs, and Renderwolf AI. Led end-to-end Classic Rummy 2.0 product design, managing a design team to deliver seamless user journeys across registration, gameplay, wallet, and CRM. Collaborated with product managers, tech teams, and third-party developers to align design with business objectives. Delivered product design contributions for the Zing Games app (2024). In 2025 assumed dual roles covering product UX flows and creative design execution. Built resilient design workflows; fostered AI-first culture; represented the team at IGDC; multiple Star Performer awards.
Sr. Graphic Designer at Freelance
July 1, 2020 - October 7, 2025
Branding and promotions for SpoGoo, Indian EDITION (TruePoll), and Purple Software Solutions; designed logos and branding; delivered 30+ digital marketing campaigns; created information architecture and mobile app flows; led branding and design for client websites and social media.
Design Team Lead at WebCognize Softech Pvt. Ltd.
December 1, 2016 - October 7, 2025
Led design team; designed 45+ websites across multiple industries; led RCMS and EILLU Real Estate portals; managed branding, microsites, E-blast templates, and social campaigns; coordinated with major realtor agencies for social campaigns and sales impact.
Graphic & Web Designer/Design Team Lead at GSP Software Consultancy Pvt. Ltd.
May 1, 2010 - October 7, 2025
Designed 20+ websites for law and travel sectors; led design team; ongoing client interaction; branding and visual identity for multiple projects.
3D Animator – Freelance at Freelance
September 30, 2007 - October 7, 2025
Freelance 3D animation and design for various clients, delivering concept visuals and motion assets.
3D Animator at Voxel Technologies Pvt. Ltd
September 30, 2006 - October 7, 2025
3D animation and design work for client projects, contributing to motion graphics and visual storytelling.
3D Animator and Designer at VR Creations
August 31, 2005 - October 7, 2025
3D animation and design contributions for movie production and related projects.

Education

Diploma in Mechanical Engineering at SBTET (State Board of Technical Education) Andhra Pradesh
January 1, 1999 - January 1, 2002
UX Jumpstart at imagenXP, Hyderabad
January 1, 2018 - October 7, 2025
Multimedia with Basic Animation at SBTET
January 1, 2003 - January 1, 2003

Qualifications

Diploma in Mechanical Engineering
January 1, 1999 - January 1, 2002
UX Jumpstart
January 1, 2018 - October 7, 2025
Multimedia with Basic Animation
January 1, 2003 - January 1, 2003

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level