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Hi, I'm Nada Sherif Kassem, a strategic social media specialist focused on Meta advertising and creative content strategy. I help brands build awareness and growth through data-driven campaigns and compelling storytelling. Certified by Meta and with hands-on experience across Facebook, Instagram, and TikTok, I design and optimize campaigns, translate complex metrics into actionable insights, and collaborate with creative teams to deliver high-converting content that resonates with audiences.…Hi, I'm Nada Sherif Kassem, a strategic social media specialist focused on Meta advertising and creative content strategy. I help brands build awareness and growth through data-driven campaigns and compelling storytelling. Certified by Meta and with hands-on experience across Facebook, Instagram, and TikTok, I design and optimize campaigns, translate complex metrics into actionable insights, and collaborate with creative teams to deliver high-converting content that resonates with audiences.

Nada Sherif Kassem

Social Media Manager, Copywriter, Digital Marketer, +4

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Hi, I'm Nada Sherif Kassem, a strategic social media specialist focused on Meta advertising and creative content strategy. I help brands build awareness and growth through data-driven campaigns and compelling storytelling. Certified by Meta and with hands-on experience across Facebook, Instagram, and TikTok, I design and optimize campaigns, translate complex metrics into actionable insights, and collaborate with creative teams to deliver high-converting content that resonates with audiences.…Hi, I'm Nada Sherif Kassem, a strategic social media specialist focused on Meta advertising and creative content strategy. I help brands build awareness and growth through data-driven campaigns and compelling storytelling. Certified by Meta and with hands-on experience across Facebook, Instagram, and TikTok, I design and optimize campaigns, translate complex metrics into actionable insights, and collaborate with creative teams to deliver high-converting content that resonates with audiences.

Available to hire

Hi, I’m Nada Sherif Kassem, a strategic social media specialist focused on Meta advertising and creative content strategy. I help brands build awareness and growth through data-driven campaigns and compelling storytelling.

Certified by Meta and with hands-on experience across Facebook, Instagram, and TikTok, I design and optimize campaigns, translate complex metrics into actionable insights, and collaborate with creative teams to deliver high-converting content that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Spanish; Castilian

Beginner

Work Experience

Social Media Manager & Copywriter at EKAT Art Therapy Foundation

January 1, 2023 - January 1, 2024

Planned and executed digital marketing campaigns with measurable ROI; Managed Meta Business Suite for paid and organic campaigns; Created content strategies to increase brand visibility and engagement; Analyzed performance metrics (KPIs) and optimized campaigns to maximize results; Collaborated across teams to deliver impactful storytelling aligned with organizational goals.

Freelance Media Buyer & Digital Marketer at Self-Employed

April 1, 2026 - Present

Strategic media planning and execution of data-driven advertising campaigns across Meta and Google Ads; performance optimization with real-time monitoring of ROAS, CPA, CTR, and conversions; translating ad data into clear, actionable insights for clients to scale operations.

Media Buyer at Noor Al Mamzar Clinic

February 1, 2026 - April 30, 2026

End-to-end campaign management from creative concept and audience segmentation to budget allocation and technical execution; cross-functional collaboration with creative and sales teams; data-driven optimization of ROAS, Cost Per Result, CPM, and Frequency; conducted A/B and creative testing to improve engagement.

Social Media Manager (Part-time) at Art Therapy Foundation [EKAT]

January 1, 2023 - Present

Integrated strategy management for paid and organic content, budget-optimized lead campaigns via WhatsApp Business and Meta Business Suite; developed weekly content calendars and media sheets; managed high-volume community interactions to foster donor relations; produced weekly performance insights.