Available to hire
I’m Karishma Pattoo — a creative marketing professional with over 8 years of experience in social media management, content creation, and digital storytelling. I’m passionate about helping brands find their voice online and create content that genuinely connects with their audiences.
I’ve worked across industries — from hospitality and recruitment to B2B services — developing engaging social media strategies, crafting platform-specific content, and managing communities that drive brand awareness and loyalty. My experience includes creating and optimizing posts, blogs, and campaigns that boost engagement and support business growth.
What sets me apart is my ability to blend strategy with storytelling — turning ideas into content that resonates and builds real connections online.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Language
English
Fluent
Work Experience
B2B Marketing Executive for Middle East and Africa at International SOS
September 1, 2025 - October 7, 2025Create and optimize content creation for email campaigns, blogs, press announcements, social media posts, webinars and monthly newsletter to support Business Development Managers to generate leads. Organise and oversee 6 webinars to engaged leads and prospects. Support the implementation of SEO guidelines in content to achieve SEO score of 85%. Take the lead on different projects; Google Business, branding and events. Collaborate with HR team on employer branding and recruitment campaign. Conduct campaign performance reporting and analysis, transforming data into actionable insights.
B2B Content Specialist at Proactive Talent & Engaged Learning Solutions
December 31, 2024 - October 7, 2025Led social media campaigns and content strategies to promote job opportunities, generating over 2000 leads and supporting monthly targets. Wrote SEO-friendly blogs, managed the WordPress site www.engaged.mu, launched a WhatsApp referral campaign, and led content creation and storytelling to position Engaged as a pioneer in employer branding.
B2B Content Specialist at Proactive Talent & Engaged Learning Solutions
December 31, 2024 - October 7, 2025Spearheaded social media campaigns and content strategies to promote job opportunities, increasing reach and engagement among target audiences. Generated over 2000 leads for the recruitment team to drive their 'Push CV' strategy, meet monthly targets, and reduce time to hire. Wrote SEO-friendly blogs to improve website traffic. Developed and managed the Engaged.mu site on WordPress. Launched a WhatsApp referral campaign. Led content creation and storytelling to position Engaged as a pioneer and thought leader in employer branding.
B2B Marketing Executive for Middle East and Africa at International SOS
September 25, 2024 - October 7, 2025Created and optimized content for email campaigns, blogs, press announcements, social media posts, webinars and monthly newsletters to support Business Development Managers. Organized six webinars, supported SEO guidelines to achieve high SEO scores, led projects including Google Business branding and events, collaborated with HR on employer branding and recruitment, and produced campaign performance reports.
B2B Content Specialist at Proactive Talent & Engaged Learning Solutions
January 1, 2024 - October 7, 2025Spearheaded social media campaigns and content strategies to promote job opportunities, resulting in increased reach and engagement. Generated over 2000 leads across various fields to support the recruitment team’s Push CV strategy, contributing to monthly targets and reduced time-to-hire. Wrote SEO-friendly blogs to boost website traffic. Managed the Engaged.mu website on WordPress. Launched a WhatsApp referral campaign. Led content creation and storytelling to position Engaged as a pioneer and thought leader in employer branding.
B2B Content Specialist at Proactive Talent & Engaged Learning Solutions
January 1, 2024 - October 7, 2025Spearheaded social media campaigns and content strategies to promote job opportunities, resulting in increased reach and engagement among target audiences. Generated over 2000 leads across multiple fields to support the recruitment team's Push CV initiative and help meet monthly targets while reducing time-to-hire. Wrote SEO-friendly blogs to improve website traffic. Developed and managed www.engaged.mu on WordPress. Launched WhatsApp referral campaigns. Led content creation and storytelling to position Engaged as a pioneer and thought leader in employer branding.
B2B Content Specialist at Proactive Talent & Engaged Learning Solutions
January 1, 2024 - October 7, 2025Spearheaded social media campaigns and content strategies to promote job opportunities, resulting in a notable increase in the reach & engagement of target audiences. Generated over 2000 leads in different fields for the recruitment team to drive their "Push CV" strategy, meet their monthly targets & reduce time to hire. Wrote SEO-friendly blogs to improve website traffic. Developed & managed the website www.engaged.mu on WordPress. Launched a WhatsApp referral campaign. Led content creation & storytelling to position Engaged as a pioneer & thought leader in employer branding.
Marketing Executive at Rogers Hospitality
December 31, 2022 - October 7, 2025Assisted operations teams to achieve monthly targets by executing sales and marketing campaigns; launched vegan dishes and other menu innovations; led the launch of Ocean Basket online ordering app; Marketing team winner of Agria’s rebranding; spearheaded social media campaigns and content strategies; developed marketing plan and reporting.
Marketing Executive at Rogers Hospitality
December 31, 2022 - October 7, 2025Assist operations teams to achieve monthly targets by executing sales and marketing campaigns. Coordinated the launching of vegan dishes, Harvey Beef and other menu innovations which improved sales by 20%. Led the launching of Ocean Basket online ordering app. Marketing team winner of Agria’s rebranding competition. Spearheaded social media campaigns and content strategies. Develop marketing plan and reporting.
Marketing Executive at Rogers Hospitality
January 1, 2022 - October 7, 2025Assisted operations teams in achieving monthly targets by executing sales and marketing campaigns. Coordinated the launch of vegan dishes, Harvey beef and other menu innovations, contributing to a 20% increase in sales. Led the launch of Ocean Basket online ordering app. Marketing team winner of Agria’s rebranding competition. Spearheaded social media campaigns and content strategies. Developed marketing plans and reporting.
Marketing Executive at Rogers Hospitality
January 1, 2022 - October 7, 2025Assist operations teams to achieve monthly target by executing sales & marketing campaigns. Coordinated the launching of vegan dishes, Harvey beef & other menu innovations which improved sales by 20%. Led the launching of Ocean Basket online ordering app. Marketing team winner of the Agria’s rebranding competition. Spearheaded social media campaigns & content strategies. Develop marketing plan and reporting.
Marketing Executive at Rogers Hospitality
January 1, 2022 - October 7, 2025Assist operations teams to achieve monthly target by executing sales & marketing campaigns. Coordinated the launching of vegan dishes, Harvey beef & other menu innovations which improved sales by 20%. Led the launching of online ordering app of Ocean Basket. Marketing team winner of the Agria’s rebranding competition. Spearheaded social media campaigns & content strategies. Develop marketing plan and reporting.
Marketing Executive at Allied Motors
December 31, 2018 - October 7, 2025Planned and organized 20 events (roadshows, new car launches, external parties, concerts/expositions); developed marketing budgets, plans and reporting; wrote press releases; implemented social media strategy to enhance online presence; designed marketing collaterals.
Marketing Executive at Allied Motors
December 31, 2018 - October 7, 2025Planning and organizing 20 events - roadshows, new car launches, external parties concerts/exposition. Develop marketing budget, plan & reporting. Writing press releases. Social media strategy to drive online presence. Design of marketing collaterals.
Marketing Executive at Allied Motors
January 1, 2018 - October 7, 2025Planned and organized 20 events including roadshows, new car launches and external parties; managed marketing budget, planning and reporting. Wrote press releases. Executed social media strategy to drive online presence. Designed marketing collaterals.
Marketing Executive at Allied Motors
January 1, 2018 - October 7, 2025Planning and organising 20 events - roadshows, new car launch, external parties concerts/exposition. Develop marketing budget, plan & reporting. Writing press releases. Social media strategy to drive online presence. Design of marketing collaterals.
Marketing Executive at Allied Motors
January 1, 2018 - October 7, 2025Planning and organising 20 events - roadshows, new car launch, external parties concerts/exposition. Develop marketing budget, plan & reporting. Writing press releases. Social media strategy to drive online presence. Design of marketing collaterals.
Customer Service Officer at Emtel
December 31, 2017 - October 7, 2025Managed a portfolio of 200-300 B2B clients; tackled requests and complaints. Led the Entrepreneurship Development Program, organizing workshops to enhance business skills and foster growth opportunities.
Customer Service Officer at Emtel
December 31, 2017 - October 7, 2025Managed a portfolio of 200-300 B2B clients to tackle requests & complaints. Led the Entrepreneurship Development Program, organizing workshops tailored to the needs of B2B clients to enhance their business skills & foster growth opportunities.
Customer Service Officer at Emtel
January 1, 2017 - October 7, 2025Managed a portfolio of 200-300 B2B clients addressing requests and complaints. Led the Entrepreneurship Development Program, organizing workshops tailored to the needs of B2B clients to enhance their business skills and foster growth opportunities.
Customer Service Officer at Emtel
January 1, 2017 - October 7, 2025Managed a portfolio of 200-300 B2B clients to tackle requests & complaints. Lead the Entrepreneurship Development Program, organizing workshops tailored to the needs of B2B clients to enhance their business skills & foster growth opportunities.
Customer Service Officer at Emtel
January 1, 2017 - October 7, 2025Managed a portfolio of 200-300 B2B clients to tackle requests & complaints. Lead the Entrepreneurship Development Program, organizing workshops tailored to the needs of B2B clients to enhance their business skills & foster growth opportunities.
Education
Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2016 - December 31, 2017Bsc (Hons) Marketing Management at University of Mauritius
January 1, 2010 - December 31, 2013SC/HSC at Sodnac SSS
January 1, 2007 - December 31, 2009SC/HSC at Sodnac SSS
January 1, 2007 - December 31, 2009BSc (Hons) Marketing Management at University of Mauritius
January 1, 2010 - December 31, 2013Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2016 - December 31, 2017Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2016 - January 1, 2017BSc (Hons) Marketing Management at University of Mauritius
January 1, 2010 - January 1, 2013SC/HSC at Sodnac SSS
January 1, 2007 - January 1, 2009Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2016 - January 1, 2017BSc (Hons) Marketing Management at University of Mauritius
January 1, 2010 - January 1, 2013SC/HSC at Sodnac SSS
January 1, 2007 - January 1, 2009Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2016 - January 1, 2017BSc (Hons) Marketing Management at University of Mauritius
January 1, 2010 - January 1, 2013SC/HSC at Sodnac SSS
January 1, 2007 - January 1, 2009Qualifications
Professional Diploma in Digital Marketing
January 1, 2016 - December 31, 2017SC/HSC
January 1, 2007 - December 31, 2009BSc (Hons) Marketing Management
January 1, 2010 - December 31, 2013Professional Diploma in Digital Marketing
January 1, 2016 - December 31, 2017Professional Diploma in Digital Marketing
January 1, 2016 - January 1, 2017SC/HSC
January 1, 2007 - January 1, 2009Professional Diploma in Digital Marketing
January 1, 2016 - January 1, 2017SC/HSC
January 1, 2007 - January 1, 2009Industry Experience
Software & Internet, Telecommunications, Travel & Hospitality, Healthcare, Professional Services, Media & Entertainment, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
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