Hosted and produced own podcast; created original content on TikTok and Instagram, growing an engaged combined audience of about 85,000 followers. Developed content strategies aligned with audience interests and trends, resulting in consistent growth and higher engagement. Shot, edited, and published photo and video content using CapCut, Canva, Adobe Premiere Pro, and Lightroom. Collaborated with brands for sponsored content and product placements; engaged with followers via comments, DMs, and live sessions, building a loyal online community.

Social Media Manager at Joe Gibbs Racing (NASCAR)

January 1, 2019 - Present

Created and executed social media strategies across platforms including Instagram, TikTok, X (Twitter), Facebook, and LinkedIn to grow brand awareness and engagement. Created and scheduled content calendars aligned with brand voice and campaign goals. Analyzed performance metrics (reach, engagement, conversions) to optimize content and improve results. Led sponsor partnerships and giveaways, helping increase audience reach and drive traffic. Used tools like Hootsuite, OneUp, Canva, and Meta Business Suite to streamline workflows and report on campaign success. Engaged with followers through comments, DMs, and live sessions, building a loyal online community.