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I’m a strong creative thinker with +22 years of experience. I bring fresh strategic thinking. I am a creative, curious, committed and edgy design fanatic with a flair for seeing the art of the possible. I’m an expert collaborator with clients and colleagues with experience around the globe across a multitude of categories. With a wild mind and a detailed eye, I strive for superb quality results. I enjoy a sense of play & fun and bring relentless energy. Through my significant experience I have strong leadership skills. I’m always looking to get the ‘big idea’ as clearly and simply as possible. I’m a storyteller at heart and find the most successful design solutions tell a compelling story. I combine creativity with storytelling to deliver design solutions that connect brands with their audiences in meaningful ways. I lead projects from concept to completion, ensuring alignment with client objectives and delivering impactful results.…I’m a strong creative thinker with +22 years of experience. I bring fresh strategic thinking. I am a creative, curious, committed and edgy design fanatic with a flair for seeing the art of the possible. I’m an expert collaborator with clients and colleagues with experience around the globe across a multitude of categories. With a wild mind and a detailed eye, I strive for superb quality results. I enjoy a sense of play & fun and bring relentless energy. Through my significant experience I have strong leadership skills. I’m always looking to get the ‘big idea’ as clearly and simply as possible. I’m a storyteller at heart and find the most successful design solutions tell a compelling story. I combine creativity with storytelling to deliver design solutions that connect brands with their audiences in meaningful ways. I lead projects from concept to completion, ensuring alignment with client objectives and delivering impactful results.

Steven Lomas

Designer, Art Director, Creative Director, +3

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I’m a strong creative thinker with +22 years of experience. I bring fresh strategic thinking. I am a creative, curious, committed and edgy design fanatic with a flair for seeing the art of the possible. I’m an expert collaborator with clients and colleagues with experience around the globe across a multitude of categories. With a wild mind and a detailed eye, I strive for superb quality results. I enjoy a sense of play & fun and bring relentless energy. Through my significant experience I have strong leadership skills. I’m always looking to get the ‘big idea’ as clearly and simply as possible. I’m a storyteller at heart and find the most successful design solutions tell a compelling story. I combine creativity with storytelling to deliver design solutions that connect brands with their audiences in meaningful ways. I lead projects from concept to completion, ensuring alignment with client objectives and delivering impactful results.…I’m a strong creative thinker with +22 years of experience. I bring fresh strategic thinking. I am a creative, curious, committed and edgy design fanatic with a flair for seeing the art of the possible. I’m an expert collaborator with clients and colleagues with experience around the globe across a multitude of categories. With a wild mind and a detailed eye, I strive for superb quality results. I enjoy a sense of play & fun and bring relentless energy. Through my significant experience I have strong leadership skills. I’m always looking to get the ‘big idea’ as clearly and simply as possible. I’m a storyteller at heart and find the most successful design solutions tell a compelling story. I combine creativity with storytelling to deliver design solutions that connect brands with their audiences in meaningful ways. I lead projects from concept to completion, ensuring alignment with client objectives and delivering impactful results.

Available to hire

I’m a strong creative thinker with +22 years of experience. I bring fresh strategic thinking. I am a creative, curious, committed and edgy design fanatic with a flair for seeing the art of the possible. I’m an expert collaborator with clients and colleagues with experience around the globe across a multitude of categories. With a wild mind and a detailed eye, I strive for superb quality results. I enjoy a sense of play & fun and bring relentless energy. Through my significant experience I have strong leadership skills. I’m always looking to get the ‘big idea’ as clearly and simply as possible.

I’m a storyteller at heart and find the most successful design solutions tell a compelling story. I combine creativity with storytelling to deliver design solutions that connect brands with their audiences in meaningful ways. I lead projects from concept to completion, ensuring alignment with client objectives and delivering impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Owner and Creative Director / Freelance Senior Designer at LOMAS CREATIVE

February 1, 2025 - Present

Owner and Creative Director leading the creative direction of brands, guiding projects from concept to completion across identity, packaging and large-scale campaigns; oversee creative production, photoshoots and team management, delivering cohesive, on-brief work with meticulous attention to detail.

Associate Creative Director at Ride Shotgun

January 1, 2025 - October 7, 2025

Creative Lead responsible for the creative direction and output of all packaging projects, ensuring designs are impactful and strategically aligned with client objectives; pitched ideas to clients, oversaw photoshoots and illustrations, coordinated with traffic managers and freelance resources; contributed to expanding packaging offerings.

Creative Director at Visuality Group

February 1, 2023 - October 7, 2025

Hands-on creative leader delivering concept-driven ideas and solutions, championing brand storytelling and cross-functional collaboration; established to push for unexpected ideas and maintain brand guidelines; credited with delivering 12,000+ SKUs during 9 years; fostered strong client relationships and hybrid working communication.

Senior Designer at Hornall Anderson (now Our Creative)

April 1, 2014 - October 7, 2025

Operated in a fast-paced FMCG environment, leading design work from concept to completion and coordinating teams across multiple offices; supported Creative Account Handlers in presenting concepts; delivered multi-line packaging in tight deadlines; client list included ASDA, Marmite, Doritos, Pot Noodle, Vaseline.

Mid weight / Senior Designer at Cato Brand Partners (NZ)

April 1, 2012 - October 7, 2025

Branding, identity design, environmental design, annual reports, brochures, POS and packaging; client facing, developed leadership skills, coached others; storytelling and idea-generation with clients such as Z Energy and Wellington Airport.

Junior Designer at Focal Design For Brands

April 1, 2005 - October 7, 2025

Joined straight from University and collaborated with the Creative Lead on packaging concepts, internal communications and presentations; supported the artwork department to ensure on-time delivery and budget alignment; contributed to client work such as AstraZeneca, GSK, Pfizer, Muller and Colgate.

Owner and Creative Director / Freelance Senior Designer at LOMAS CREATIVE

February 1, 2025 - Present

I combine creativity with storytelling to deliver design solutions that connect brands with their audiences in meaningful ways. With over 15 years’ experience leading creative direction for clients such as ASDA, Diageo, HSBC, Heinz, Arla and Lucozade, I have guided projects from concept to completion, including brand identity, packaging and large-scale campaigns, always with meticulous attention to detail and a focus on impactful results. My background spans senior roles in leading agencies, where I have overseen creative production, photoshoots, team management and delivered over 12,000 SKUs to market. I believe freelance is about collaboration, understanding and trust. I work closely with clients to understand their needs, build strong relationships, and craft work that is not only on brief and on time but also exceeds expectations. Every project is approached without ego, with creativity and clarity at the core, ensuring every outcome is not just visually strong but strategically

Associate Creative Director at RIDE SHOTGUN

January 31, 2025 - October 7, 2025

As Creative Lead, I held ultimate responsibility for the creative direction and output of all packaging projects, ensuring designs were impactful, strategically aligned with client objectives, and of the highest standard. I led multiple projects from concept to completion, pitched ideas to clients, and oversaw creative production processes, such as photoshoots and illustrations. I ensured all work adhered to brand guidelines and maintained meticulous attention to detail. Operationally, I coordinated with traffic managers, managed freelance resources, and contributed to building the agency’s packaging offerings. Client list included ASDA, DIAGEO, HSBC, HOMEBASE.

Creative Director at VISUALITY GROUP

February 1, 2023 - October 7, 2025

I joined Visuality as Creative Director, embracing a hands-on approach to concept development and collaboration. My goal was to deliver outstanding work that communicates with audiences in a meaningful way, using lateral thinking to generate unexpected ideas and solutions. I led the team through projects that delivered over 12,000 SKUs to shelves, acted as brand champion, and fostered collaborative relationships that enabled challenging discussions to push for the most impactful designs. I adapted to hybrid working post-COVID while maintaining idea generation, collaboration, and inspiration for team members.

Senior Designer at Hornall Anderson (Now Our Creative)

April 1, 2014 - October 7, 2025

Thrown into the deep end of FMCG on a large scale with tight deadlines and multiple lines across categories. I hit the ground running, led projects from concept through to completion, supported Creative Account Handlers in presenting concepts, and guided a team of designers across offices. Client list included ASDA, MARMITE, DORITOS, POT NOODLE, VASELINE.

Mid weight/Senior Designer at CATO BRAND PARTNERS (NZ)

April 1, 2012 - October 7, 2025

Joined to deepen branding, identity, environmental design, annual reports, brochures, POS and packaging experience. Progressed to Senior Designer with client-facing responsibilities, developing leadership and coaching others. Learned to be a storyteller and bring unexpected ideas to life. Client list included Z ENERGY, INFRATIL, BARNARDOS, NZOG, POWERCO, WELLINGTON AIRPORT, WEARABLE ARTS, WELLINGTON CITY COUNCIL.

Junior Designer at FOCAL DESIGN FOR BRANDS

April 1, 2005 - October 7, 2025

Joined straight from University, worked closely with the Creative Lead on packaging concepts and development, assisted with internal communications, and collaborated with the artwork department to ensure on-time and on-budget delivery. Client list included ASTAZENECA, GSK, PFIZER, MÜLLER, SIEMENS, COLGATE.