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I am a results-driven senior digital marketing leader with expertise in all facets of digital marketing, strategic planning, campaign optimization, and online advertising. I excel at driving revenue growth by leading multi-channel marketing and large-scale paid search and paid media campaigns, analyzing data to inform decisions and sharing clear reports with stakeholders. I enjoy building high-performing teams and scalable programs that deliver measurable outcomes and I’m passionate about continuous improvement and mentoring others in data-driven marketing.…I am a results-driven senior digital marketing leader with expertise in all facets of digital marketing, strategic planning, campaign optimization, and online advertising. I excel at driving revenue growth by leading multi-channel marketing and large-scale paid search and paid media campaigns, analyzing data to inform decisions and sharing clear reports with stakeholders. I enjoy building high-performing teams and scalable programs that deliver measurable outcomes and I’m passionate about continuous improvement and mentoring others in data-driven marketing.

Tim Scott

Marketing Strategist, Growth Marketer, Brand Strategist, +4

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I am a results-driven senior digital marketing leader with expertise in all facets of digital marketing, strategic planning, campaign optimization, and online advertising. I excel at driving revenue growth by leading multi-channel marketing and large-scale paid search and paid media campaigns, analyzing data to inform decisions and sharing clear reports with stakeholders. I enjoy building high-performing teams and scalable programs that deliver measurable outcomes and I’m passionate about continuous improvement and mentoring others in data-driven marketing.…I am a results-driven senior digital marketing leader with expertise in all facets of digital marketing, strategic planning, campaign optimization, and online advertising. I excel at driving revenue growth by leading multi-channel marketing and large-scale paid search and paid media campaigns, analyzing data to inform decisions and sharing clear reports with stakeholders. I enjoy building high-performing teams and scalable programs that deliver measurable outcomes and I’m passionate about continuous improvement and mentoring others in data-driven marketing.

Available to hire

I am a results-driven senior digital marketing leader with expertise in all facets of digital marketing, strategic planning, campaign optimization, and online advertising. I excel at driving revenue growth by leading multi-channel marketing and large-scale paid search and paid media campaigns, analyzing data to inform decisions and sharing clear reports with stakeholders.

I enjoy building high-performing teams and scalable programs that deliver measurable outcomes and I’m passionate about continuous improvement and mentoring others in data-driven marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Paid Media at Local Staffing LLC

October 1, 2023 - Present

Lead strategic planning and execution of paid acquisition initiatives across Google Ads, Bing Ads, and Meta platforms to drive job seeker lead generation. Achieved a 24% increase in ROAS and a reduction in CPL through ongoing optimization and A/B testing. Transformed Google and Bing search and Shopping campaigns; launched Amazon ads; streamlined targeting to maximize revenue and candidate engagement.

PPC Manager at FilterKing

September 1, 2023 - October 7, 2025

Delivered cross-functional leadership across digital marketing and implemented robust strategies to drive revenue and lead generation. Managed 7-figure+ ad spend across Google Ads and Microsoft Ads; increased ROAS by 21%, PPC revenue by 15% YoY, and CTR by 25% through continuous bid optimization and testing. Coordinated with a geographically dispersed team to identify CRO opportunities and optimize the sales funnel, boosting conversion rate and average order value.

PPC Manager at TransAmerican Auto Parts

July 1, 2022 - October 7, 2025

Steered paid search strategies and marketing operations for 4WheelParts.com and 4WD.com, overseeing 7-figure PPC campaigns across US and Canada. Optimized product pages and PPC landing pages, managed budgets, and implemented cross-channel campaigns to improve efficiency and drive revenue.

SEM Manager at Helmet Ventures

April 1, 2017 - October 7, 2025

Led search engine marketing and social media marketing for LeatherUp.com across local and international markets. Promoted business development and brand awareness through on/off-page SEO, increasing organic traffic by 15% and generating $3M revenue in 12 months. Instrumental in revamping the website, checkout, and shopping cart pages, boosting conversion rate by 60% and average order size by 40%, contributing to $1.5M in monthly revenue.

Director of Paid Media at Local Staffing LLC

October 1, 2023 - Present

Lead strategic planning and execution of paid media initiatives across Google Ads, Bing Ads, and Meta platforms to drive job-seeker lead generation. Directed multi-channel campaigns, managed budgets, and produced regular performance reports for stakeholders to enable data-driven decisions.

PPC Manager at Filter King

August 31, 2024 - October 7, 2025

Spearheaded paid search, shopping, display, video, and remarketing strategies for FilterKing.com while managing marketplace ad campaigns on Amazon, Walmart, and eBay, generating $20M in annual sales. Transformed Google and Bing search and Shopping campaigns to drive 309% growth in revenue; increased average order value by 10% and conversion rate by 25% with a 2.5 ROAS.

SEM Manager at Helmet Ventures

April 1, 2017 - October 7, 2025

Steered search engine marketing (SEM) and social media marketing for LeatherUp.com, including on-page SEO, landing page development, competitive research, and multi-channel campaigns. Optimized website experiences to significantly boost traffic, conversions, and revenue across international markets.

E-Commerce Specialist at Motorcycle Superstore

August 1, 2010 - October 7, 2025

Led the apparel division's e-commerce marketing efforts, overseeing graphic design, landing page development, competitive research, and multi-channel campaigns to drive online sales and brand growth.

Director of Paid Media at Local Staffing LLC

October 1, 2023 - Present

Lead strategic planning and execution of paid acquisition initiatives across Google Ads, Bing Ads, and Meta platforms to drive job seeker lead generation. Achieved a 24% increase in ROAS and reduced CPL by 21% through campaign optimization and A/B testing. Managed and optimized 7-figure annual ad spend, ensuring budget efficiency while scaling high-performing campaigns.

SEM Manager at Helmet Ventures

April 1, 2017 - October 7, 2025

Steered SEM and social media management for LeatherUp.com, including executing marketing campaigns and online advertising for local and international markets. Promoted business development and brand awareness by leading on- and off-page SEO to increase organic traffic by 15%, resulting in $3M in revenue in 12 months. Instrumental in revamping the website, including checkout and shopping cart pages, to increase conversion rate by 60% and average order size by 40%, generating an additional $1.5M in revenue.