Tim Scott
I am a results-driven senior digital marketing leader with expertise in all facets of digital marketing, strategic planning, campaign optimization, and online advertising.
About
I am a results-driven senior digital marketing leader with expertise in all facets of digital marketing, strategic planning, campaign optimization, and online advertising. I excel at driving revenue growth by leading multi-channel marketing and large-scale paid search and paid media campaigns, analyzing data to inform decisions and sharing clear reports with stakeholders.
I enjoy building high-performing teams and scalable programs that deliver measurable outcomes and I’m passionate about continuous improvement and mentoring others in data-driven marketing.
- 16 years' experience
- Joined October 2025
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Retail
- Professional Services
- Media & Entertainment
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Work experience· 10 roles
Spearheaded paid search, shopping, display, video, and remarketing strategies for FilterKing.com while managing marketplace ad campaigns on Amazon, Walmart, and eBay, generating $20M in annual sales. Transformed Google and Bing search and Shopping campaigns to drive 309% growth in revenue; increased average order value by 10% and conversion rate by 25% with a 2.5 ROAS.
Lead strategic planning and execution of paid acquisition initiatives across Google Ads, Bing Ads, and Meta platforms to drive job seeker lead generation. Achieved a 24% increase in ROAS and reduced CPL by 21% through campaign optimization and A/B testing. Managed and optimized 7-figure annual ad spend, ensuring budget efficiency while scaling high-performing campaigns.
Lead strategic planning and execution of paid media initiatives across Google Ads, Bing Ads, and Meta platforms to drive job-seeker lead generation. Directed multi-channel campaigns, managed budgets, and produced regular performance reports for stakeholders to enable data-driven decisions.
Certifications and awards· 6
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