Available to hire
I am Luigi Stefani, a strategic and data-driven Marketing & Brand Manager with an international background (Italy and the Netherlands). I thrive at turning insights into growth, guiding go-to-market strategies, and leading cross-functional teams to deliver measurable business impact.
I have a proven track record in digital performance optimization, influencer partnerships, and sales growth across European markets, combining creative ideas with analytical rigor to help brands grow smarter and faster.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
Work Experience
Brand & Product Marketing Manager at SBS S.p.A.
January 1, 2022 - PresentBrand & Product Marketing Manager for PURO; developed creative concepts for product launches and international trade fairs (IFA, CES, MWC), managing a portfolio of 700+ SKUs. Created and managed content for B2C/B2B social media and newsletters, increasing brand awareness. Coordinated community management and collaborations with 120+ influencers and creators. Conducted digital marketing and performance optimization activities (Meta Ads, SEO, KPI analysis), improving ROI. Supported sales teams with trade marketing initiatives, achieving a +15% increase in sales in Italy and abroad.
Digital Campaign & Partnerships Coordinator at Telefono Azzurro
December 31, 2021 - October 7, 2025Managed digital fundraising campaigns and donor communications using Salesforce CRM. Coordinated influencer and ambassador collaborations to increase campaign reach. Conducted KPI-driven performance analyses and developed actionable insights for leadership.
Brand & Product Marketing Manager at SBS S.p. A
January 1, 2022 - PresentDeveloped creative concepts for product launches and international trade fairs (IFA, CES, MWC), managing a portfolio of 700+ SKUs. Created and managed content for B2C/B2B social media and newsletters, increasing brand awareness. Coordinated community management and collaborations with 120+ influencers and creators. Conducted digital marketing and performance optimization activities (Meta Ads, SEO, KPI analysis), improving ROI. Supported sales teams with trade marketing initiatives, contributing to a 15% increase in sales in Italy and abroad.
Digital Campaign & Partnerships Coordinator at Telefono Azzurro
January 1, 2021 - October 7, 2025Managed digital fundraising campaigns and donor communications using Salesforce CRM. Coordinated influencer and ambassador collaborations to increase campaign reach. Conducted KPI-driven performance analyses and developed actionable insights for leadership.
Brand & Product Marketing Manager at SBS S.p. A
January 1, 2022 - PresentDeveloped creative concepts for product launches and international trade fairs (IFA, CES, MWC), managing a portfolio of 700+ SKUs. Created and managed content for B2C/B2B social media and newsletters, increasing brand awareness. Coordinated community management and collaborations with 120+ influencers and creators. Conducted digital marketing and performance optimization activities (Meta Ads, SEO, KPI analysis), improving ROI. Supported sales teams with trade marketing initiatives, achieving a +15% increase in sales in Italy and abroad.
Digital Campaign & Partnerships Coordinator at Telefono Azzurro
January 1, 2021 - October 7, 2025Managed digital fundraising campaigns and donor communications using Salesforce CRM. Coordinated influencer and ambassador collaborations to increase campaign reach. Conducted KPI-driven performance analyses and developed actionable insights for leadership.
Education
Master's Degree in International Business (Strategic Marketing) at Maastricht University
January 1, 2021 - January 1, 2022Bachelor's Degree in Business Administration and Management at Università Bocconi
January 1, 2014 - January 1, 2020Scientific High School Diploma at Liceo Scientifico Statale A. Tassoni
January 1, 2009 - January 1, 2014Master International Business (Strategic Marketing) at Maastricht University
January 1, 2021 - January 1, 2022Bachelor’s Degree in Business Administration and Management at Università Bocconi
January 1, 2014 - January 1, 2020Scientific High School Diploma at Liceo Scientifico Statale A. Tassoni
January 1, 2009 - January 1, 2014Master International Business (Strategic Marketing) at Maastricht University
January 1, 2021 - January 1, 2022Bachelor's Degree in Business Administration and Management at Università Bocconi
January 1, 2014 - January 1, 2020Qualifications
Principles of Sustainable Finance
January 1, 2020 - December 31, 2020Fundamentals of Digital Marketing and Google Analytics for Beginners
January 1, 2020 - December 31, 2020Principles of Sustainable Finance
January 1, 2020 - October 7, 2025Fundamentals of Digital Marketing and Google Analytics for Beginners
January 1, 2020 - October 7, 2025Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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