Available to hire
Hi, I’m Priya Soulsby, a creative and results-driven digital marketer specializing in social media strategy and brand storytelling. I help brands grow audiences and meaningful engagement across Instagram, TikTok, LinkedIn, and YouTube.
With experience at Lumis and Central Graphics, I build compelling content, manage calendars, leverage analytics to optimize performance, and collaborate with leadership to refresh web content and boost engagement. I’m proficient in Canva, Lightroom, Photoshop, YouTube Studio, Hootsuite, WordPress, Google Workspace, and Microsoft Office.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Social Media Manager at Lumis
July 1, 2024 - PresentLead social media strategy for two brands, creating thumb-stopping content that boosted engagement and audience growth across Instagram, TikTok, LinkedIn, and YouTube. Produce trend-driven short-form video content and original photography, aligning with brand storytelling, manage content calendars, and optimize performance using analytics insights to strengthen voice and expand reach. Monitor and engage with online communities daily—responding to comments, DMs, and reviews to build authentic connections. Optimize YouTube content with SEO-focused titles and descriptions, driving consistent organic reach.
Digital Marketing Coordinator at Central Graphics
January 1, 2024 - October 7, 2025Directed multi-platform social media presence, creating customized copy and visuals tailored to each audience. Launched campaigns that reached 13,000+ users and delivered 3.21% audience growth in 90 days. Designed branded visuals and digital assets using Lightroom and Canva to keep content fresh, on-trend, and engaging. Partnered with leadership to refresh web content and boost user engagement.
Historian Director at Phi Chi Theta Fraternity
May 1, 2024 - October 7, 2025Captured and produced event content to showcase culture and grow chapter visibility. Organized interactive activities to foster community engagement and team spirit.
Social Media Manager at Lumis
July 1, 2024 - PresentLead social media strategy for two brands, creating thumb-stopping content across Instagram, TikTok, LinkedIn, and YouTube. Produce trend-driven short-form video content and original photography, aligning with brand storytelling to spark conversations and community interaction. Manage content calendars, schedule posts, monitor online communities daily, respond to comments and DMs, and optimize performance with analytics insights to strengthen voice and expand reach. Optimize YouTube content with SEO-focused titles and descriptions to drive organic reach.
Digital Marketing Coordinator at Central Graphics
January 1, 2024 - October 7, 2025Directed multi-platform social media presence with customized copy and visuals; launched campaigns reaching 13,000+ users and delivering 3.21% audience growth in 90 days. Designed branded visuals using Lightroom and Canva; refreshed web content with leadership to boost user engagement.
Social Media Manager at Lumis
July 1, 2024 - PresentLead social media strategy for two brands, creating thumb-stopping content that boosted engagement and audience growth across Instagram, TikTok, LinkedIn, and YouTube. Produce trend-driven short-form video content and original photography, aligning with brand storytelling to spark conversations and community interactions. Manage content calendars, schedule posts, and optimize performance using analytics insights to strengthen voice and expand reach. Monitor and engage with online communities daily — responding to comments, DMs, and reviews to build authentic connections. Optimize YouTube content with SEO-focused titles and descriptions, driving consistent organic reach.
Digital Marketing Coordinator at Central Graphics
January 1, 2024 - October 7, 2025Directed multi-platform social media presence, creating customized copy and visuals tailored to each audience. Launched campaigns that reached 13,000+ users and delivered 3.21% audience growth in 90 days. Designed branded visuals and digital assets using Lightroom and Canva to keep content fresh, on-trend, and engaging. Partnered with leadership to refresh web content and boost user engagement.
Historian Director at Phi Chi Theta Fraternity
May 1, 2024 - October 7, 2025Captured and produced event content to showcase culture and grow chapter visibility. Organized interactive activities to foster community engagement and team spirit.
Social Media Manager at Lumis
July 1, 2024 - PresentLead social media strategy for two brands, creating thumb-stopping content across Instagram, TikTok, LinkedIn, and YouTube; produce trend-driven short-form video content and original photography; manage content calendars, schedule posts, and optimize performance using analytics; monitor online communities daily and engage with comments, DMs, and reviews to build authentic connections; optimize YouTube content with SEO-focused titles and descriptions to drive organic reach.
Digital Marketing Coordinator at Central Graphics
January 1, 2024 - October 7, 2025Directed multi-platform social media presence with customized copy and visuals; launched campaigns reaching 13,000+ users and 3.21% audience growth in 90 days; designed branded visuals using Lightroom and Canva; partnered with leadership to refresh web content and boost user engagement.
Social Media Manager at Lumis
July 1, 2024 - PresentLead social media strategy for two brands across Instagram, TikTok, LinkedIn, and YouTube; produce trend-driven short-form video content and original photography; manage content calendars and optimize performance using analytics; monitor online communities and respond to comments, DMs, and reviews; optimize YouTube content with SEO-focused titles and descriptions to drive organic reach.
Digital Marketing Coordinator at Central Graphics
January 1, 2024 - October 7, 2025Directed multi-platform social media presence, created customized copy and visuals; launched campaigns reaching 13,000+ users and delivering 3.21% audience growth in 90 days; designed branded visuals and digital assets using Lightroom and Canva; partnered with leadership to refresh web content and boost user engagement.
Education
Bachelor of Business Administration at Ohio University, College of Business
January 11, 2030 - May 1, 2024Bachelor of Business Administration at Ohio University, College of Business
January 11, 2030 - May 1, 2024Bachelor of Business Administration at Ohio University, College of Business
January 11, 2030 - May 1, 2024Certificate: Social Media at Ohio University, College of Business
January 11, 2030 - October 7, 2025Bachelor of Business Administration at Ohio University, College of Business
January 11, 2030 - May 1, 2024Certificate: Social Media at Ohio University, College of Business
January 11, 2030 - October 7, 2025Bachelor of Business Administration at Ohio University, College of Business
January 11, 2030 - May 1, 2024Qualifications
Certificate: Social Media
January 11, 2030 - October 7, 2025Social Media Certificate
January 11, 2030 - October 7, 2025Dean's List
January 1, 2020 - January 1, 2023Dean's List, Ohio University
January 1, 2020 - December 31, 2023Dean's List
January 1, 2020 - December 31, 2023Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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