Available to hire
Hi, I’m Justin Lance, a Creative Director and videographer with over a decade delivering broadcast television, commercial campaigns, and branded content for clients like CBS, Nike, Technogym, BNY Mellon, and Lamborghini Wine. I thrive in turning concepts into cinematic storytelling, leading crews, and delivering polished edits that elevate brand visibility and audience engagement.
I’ve built campaigns from concept through delivery, worked with Emmy-winning anchors, and guided cross-functional teams to craft stories that blend strategy with visuals to drive growth for brands and audiences alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Work Experience
Special Projects Producer at WTSP-TV (CBS Tampa Bay)
January 1, 2025 - October 7, 2025Produced & showran Community Connection, blending live broadcast with short-form documentaries. Collaborated with Emmy-winning anchors to spotlight Tampa Bay communities.
Special Projects Producer at WTSP-TV (CBS Tampa Bay)
January 1, 2025 - October 7, 2025Produced and showran Community Connection, blending live broadcast with short-form documentaries. Collaborated with Emmy-winning anchors to spotlight Tampa Bay communities.
Director, Cinematographer & Editor at Endorphinz
January 1, 2023 - October 7, 2025Directed commercial shoots in an 11,000 sq. ft. studio and nationwide. Increased client sales and visibility by 15%+ for brands including Technogym, Climbr, and New York Sports Club.
Creative Director at Evergreen Content Studio
January 1, 2023 - PresentLead campaigns for clients including Nike, BNY Mellon, Technogym, and United Center. Directed high-end product, lifestyle, and brand videos. Oversaw crews and partnered with studios to deliver polished campaigns.
Director, Cinematographer & Editor at Endorphinz
January 1, 2023 - October 7, 2025Directed commercial shoots in an 11,000 sq. ft. studio and nationwide. Increased client sales and visibility by 15%+ for brands including Technogym, Climbr, and New York Sports Club.
Creative Director at Evergreen Content Studio
January 1, 2023 - PresentLead campaigns for clients including Nike, BNY Mellon, Technogym, and United Center. Directed high-end product, lifestyle, and brand videos. Oversaw crews and partnered with studios to deliver polished campaigns.
Video Production Specialist at Independent Financial Partners (IFP)
January 1, 2021 - October 7, 2025Head of Video Production. Produced 250+ videos annually, spearheading rebrand efforts that boosted sales by 25% and engagement by 50%. Strengthened brand image across internal and external campaigns.
Video Production Specialist at Independent Financial Partners (IFP)
January 1, 2021 - October 7, 2025Head of Video Production. Produced 250+ videos annually, spearheading rebrand efforts that boosted sales by 25% and engagement by 50%. Strengthened brand image across internal and external campaigns.
Creative Director at MyoTrend Nutritional Technologies LLC
January 1, 2018 - October 7, 2025Directed multimedia content campaigns that increased brand identity by 30% and website traffic significantly. Oversaw creative team of photographers, designers, and web developers.
Creative Director at MyoTrend Nutritional Technologies LLC
January 1, 2018 - October 7, 2025Directed multimedia content campaigns that increased brand identity by 30% and website traffic significantly. Oversaw creative team of photographers, designers, and web developers.
Filmmaker & Photographer at Freelance & Early Career
January 1, 2017 - October 7, 2025Created music videos, promos, and photography for artists including Hardwell, Alesso, and Thomas Gold. Directed a documentary on graffiti culture in Florida. Published photography in Florida Golf Central.
Filmmaker & Photographer at Freelance & Early Career
January 1, 2017 - October 7, 2025Created music videos, promos, and photography for artists including Hardwell, Alesso, and Thomas Gold. Directed a documentary on graffiti culture in Florida. Published photography in Florida Golf Central.
Web Media Technologist at University of South Florida
January 1, 2016 - October 7, 2025Produced, livestreamed, and edited digital content for the Center for Child Welfare, boosting engagement by 40% and livestream viewership by 50%.
Web Media Technologist at University of South Florida
January 1, 2016 - October 7, 2025Produced, livestreamed, and edited digital content for the Center for Child Welfare, boosting engagement by 40% and livestream viewership by 50%.
Education
BFA at University of Central Florida
January 1, 2011 - January 1, 2014AA at Valencia College
January 1, 2009 - January 1, 2011BFA, Film/Video Production at University of Central Florida
January 1, 2011 - January 1, 2014AA, Film Studies at Valencia College
January 1, 2009 - January 1, 2011Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
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