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I'm Yasaswini Veeravalli, a digital analytics professional with 6+ years of experience in marketing analytics, business intelligence, and conversion optimization across finance and telecommunications. I'm passionate about turning data into actionable insights and building scalable analytics solutions that drive business decisions. I excel at turning data into actionable insights using GA4, Adobe Analytics, GTM, and SQL/Python, and I build automated data pipelines and dashboards to empower marketing and product teams.…I'm Yasaswini Veeravalli, a digital analytics professional with 6+ years of experience in marketing analytics, business intelligence, and conversion optimization across finance and telecommunications. I'm passionate about turning data into actionable insights and building scalable analytics solutions that drive business decisions. I excel at turning data into actionable insights using GA4, Adobe Analytics, GTM, and SQL/Python, and I build automated data pipelines and dashboards to empower marketing and product teams.

Yasaswini Veeravalli

Data Analyst, Data Scientist, Marketing Analyst, +7

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I'm Yasaswini Veeravalli, a digital analytics professional with 6+ years of experience in marketing analytics, business intelligence, and conversion optimization across finance and telecommunications. I'm passionate about turning data into actionable insights and building scalable analytics solutions that drive business decisions. I excel at turning data into actionable insights using GA4, Adobe Analytics, GTM, and SQL/Python, and I build automated data pipelines and dashboards to empower marketing and product teams.…I'm Yasaswini Veeravalli, a digital analytics professional with 6+ years of experience in marketing analytics, business intelligence, and conversion optimization across finance and telecommunications. I'm passionate about turning data into actionable insights and building scalable analytics solutions that drive business decisions. I excel at turning data into actionable insights using GA4, Adobe Analytics, GTM, and SQL/Python, and I build automated data pipelines and dashboards to empower marketing and product teams.

Available to hire

I’m Yasaswini Veeravalli, a digital analytics professional with 6+ years of experience in marketing analytics, business intelligence, and conversion optimization across finance and telecommunications. I’m passionate about turning data into actionable insights and building scalable analytics solutions that drive business decisions.

I excel at turning data into actionable insights using GA4, Adobe Analytics, GTM, and SQL/Python, and I build automated data pipelines and dashboards to empower marketing and product teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Performance Analyst at Scotiabank

June 1, 2023 - November 4, 2025

Direct analytics support for a $2M quarterly digital campaign budget spanning search, social, display, programmatic, and CRM email channels, advising on strategy and optimizations. Built and deployed multi-touch attribution models in BigQuery (SQL/Python) to replace legacy last-click rules, improving ROI insights by crediting each channel's influence on conversions. Created full-funnel Tableau dashboards (integrating GA4 and CRM data) to monitor KPIs (impressions, CTR, CVR, CPL, MQL rate) across campaign stages. Conducted behavioral analysis with Hotjar and GA4 to identify UX friction on landing pages; implemented design changes that reduced bounce rate by 25%. Integrated Salesforce CRM and Eloqua data in BigQuery to track post-email goal completions and customer journeys; this integration drove a 20% lift in lead-to-opportunity conversion rate.

Digital Marketing & Performance Analyst at Scotiabank

June 1, 2023 - Present

Provided direct analytics support for a $2M quarterly digital campaign budget spanning search, social, display, programmatic, and CRM email channels; built multi-touch attribution models in BigQuery to replace last-click rules and improve ROI insights; created full-funnel dashboards integrating GA4 and CRM data to monitor key KPIs; conducted behavioral analysis with Hotjar and GA4 to identify UX friction and implemented landing page changes reducing bounce rate by 25%; merged Salesforce CRM and Eloqua data to track post-email goals, driving 20% lift in lead-to-opportunity conversion; developed lead health models; standardized event tracking with GTM; delivered monthly executive dashboards; performed time-series analyses; standardized reporting taxonomy across channels; led GA4 tracking implementation; automated ETL workflows with Airflow and dbt.

Digital Marketing & Performance Analyst at Scotiabank

June 1, 2023 - Present

Direct analytics support for a $2M quarterly digital campaign budget spanning search, social, display, programmatic, and CRM email channels; advised on strategy and optimizations. Built and deployed multi-touch attribution models in BigQuery (SQL/Python) to replace legacy last-click rules, improving ROI insights. Created full-funnel dashboards integrating GA4 and CRM data to monitor KPIs (impressions, CTR, CVR, CPL, MQL rate). Conducted behavioral analysis with Hotjar and GA4 to identify UX friction and implemented design changes reducing bounce rate by 25%. Merged Salesforce CRM and Eloqua data in BigQuery to track post-email goal completions and customer journeys; this integration lifted lead-to-opportunity conversion rate by 20%. Developed campaign-scoring logic and lead health models in SQL; standardized tagging framework with GTM across 75+ campaigns. Delivered monthly executive dashboards and translated KPIs into marketing strategies for leadership; supported budget allocation an

Digital Marketing & Performance Analyst at Scotiabank

June 1, 2023 - Present

Direct analytics support for a $2M quarterly digital campaign budget across search, social, display, programmatic, and CRM emails; built multi-touch attribution models in BigQuery (SQL/Python) to replace last-click rules and provide ROI insights. Created full-funnel dashboards integrating GA4 and CRM data to monitor key KPIs (impressions, CTR, CVR, CPL, MQL rate) and guided optimizations. Performed UX analyses with Hotjar and GA4 to reduce friction on landing pages, reducing bounce rate by 25%. Merged Salesforce CRM and Eloqua data in BigQuery to track post-email goal completions and lift lead-to-opportunity conversion by 20%. Standardized campaign tagging with GTM, enabling consistent data collection across 75+ campaigns. Delivered monthly executive dashboards and translated metrics into actionable marketing strategies. Led GA4 tracking migration from UA, and developed automated ETL workflows with Airflow and dbt to ingest data into BigQuery for near real-time reporting.

Digital Marketing & Performance Analyst at Scotiabank

June 1, 2023 - Present

Direct analytics support for a $2M quarterly digital campaign budget spanning search, social, display, programmatic, and CRM email channels; advised on strategy and optimizations. Built and deployed multi-touch attribution models in BigQuery (SQL/Python) to replace legacy last-click rules, improving ROI insights by accurately crediting each channel’s influence on conversions. Created full-funnel Tableau dashboards (GA4 + CRM data) to monitor KPIs across campaign stages. Conducted UX friction analysis with Hotjar and GA4, reducing landing-page bounce rate by 25%. Merged Salesforce CRM and Eloqua data in BigQuery to track post-email goal completions and journeys; this integration lifted lead-to-opportunity conversion by 20%. Developed quantitative campaign-scoring logic and lead health models in SQL to prioritize high-intent assets. Built a robust tagging framework with GTM to standardize events across 75+ campaigns. Delivered monthly executive dashboards and presentations to VPs and d

Digital Marketing & Performance Analyst at Scotiabank

June 1, 2023 - Present

Direct analytics support for a $2M quarterly digital campaign budget spanning search, social, display, programmatic, and CRM email channels; built multi-touch attribution models in BigQuery (SQL/Python); created full-funnel Tableau dashboards; conducted behavioral analysis with Hotjar and GA4; merged Salesforce CRM and Eloqua data; developed lead-health models and campaign scoring; established a tagging framework with GTM; delivered monthly executive dashboards; performed time-series analyses to optimize budget; led GA4 tracking migration; managed automated ETL workflows with Airflow and dbt for near-real-time reporting.

Digital Marketing & Performance Analyst at Scotiabank

June 1, 2023 - Present

Direct analytics support for a $2M quarterly digital campaign budget spanning search, social, display, programmatic, and CRM email channels; advised on strategy and optimizations. Built and deployed multi-touch attribution models in BigQuery (SQL/Python) to replace legacy last-click rules, improving ROI insights by accurately crediting each channel’s influence on conversions. Created full-funnel dashboards in Tableau integrating GA4 and CRM data to monitor KPIs across campaign stages. Conducted behavioral analysis with Hotjar and GA4 to identify UX friction on landing pages, implementing design changes that reduced bounce rate by 25%. Merged Salesforce CRM and Eloqua data in BigQuery to track post-email goal completions and improve lead-to-opportunity conversion by 20%. Implemented a robust tagging framework with GTM across 75+ campaigns to standardize event tracking. Delivered monthly executive dashboards and translated KPIs into actionable marketing strategies, influencing budget a

Digital Marketing & Performance Analyst at Scotiabank

June 1, 2023 - Present

Direct analytics support for a $2M quarterly digital campaign budget across search, social, display, programmatic, and CRM email channels; advised on strategy and optimizations. Built and deployed multi-touch attribution models in BigQuery (SQL/Python) to replace legacy last-click rules, enhancing ROI insights. Created end-to-end dashboards (GA4, CRM data) in Tableau to monitor key KPIs across campaign stages; conducted UX analysis with Hotjar to reduce bounce rate by 25%. Integrated Salesforce and Eloqua data to track post-email goal completions, lifting lead-to-opportunity conversions by 20%. Implemented a robust GTM tagging framework across 75+ campaigns and developed SQL-based campaign scoring for prioritizing high-intent assets. Delivered monthly executive dashboards and led GA4 tracking migration from UA. Built automated ETL workflows with Apache Airflow and dbt to ingest ad and web data into BigQuery for near real-time reporting.

Digital Marketing & Performance Analyst at Scotiabank

June 1, 2023 - Present

Direct analytics support for a $2M quarterly digital campaign budget across search, social, display, programmatic, and CRM channels. Built and deployed multi-touch attribution models in BigQuery (SQL/Python) to replace last-click rules, improving ROI insights by crediting each channel’s influence. Created full-funnel Tableau dashboards integrating GA4 and CRM data to monitor KPI performance across stages. Conducted UX analyses with Hotjar and GA4, identifying friction and reducing bounce rate by 25%. Merged Salesforce and Eloqua data to track post-email journeys, lifting lead-to-opportunity conversions by 20%. Led tagging framework with GTM to standardize events across 75+ campaigns. Delivered monthly executive dashboards translating KPIs into actionable marketing strategies. Built automated ETL workflows with Airflow and dbt to ingest ad/web data into BigQuery for near real-time reporting.

Senior Digital Data Analyst at Rogers Communications

May 31, 2023 - October 7, 2025

Spearheaded a unified GA4-to-BigQuery data pipeline for marketing, integrating web analytics, paid media, and CRM data in real time; reduced report latency by 50% and increased agility in campaign decision-making. Centralized a marketing dataset by merging data from 8+ tools (Google Ads, Meta, Adobe Analytics, Salesforce, etc.) in BigQuery, enabling seamless cross-channel attribution. Designed and maintained 20+ Tableau dashboards visualizing funnel metrics; led customer journey analytics using pathing and funnel analyses, informing UX and onboarding improvements that boosted new-user flow completion by 22%. Managed 50+ A/B and multivariate tests (Adobe Target, Optimizely); validated statistical significance to guide content and layout decisions. Oversaw QA of 300+ analytics tagging events using Adobe Launch and GTM; implemented automated validation reducing misfires by 95%. Built ML uplift models to forecast incremental conversion lift from paid campaigns; ROI improved 15%. Championed

Senior Digital Data Analyst at Rogers Communications

May 31, 2023 - October 7, 2025

Led a unified GA4-to-BigQuery data pipeline for marketing, integrating web analytics, paid media, and CRM data in real time; reduced report latency by 50%. Centralized marketing dataset by merging data from 8+ tools (Google Ads, Facebook/Meta, Adobe Analytics, Salesforce, etc.) in BigQuery for cross-channel attribution. Designed and maintained 20+ Tableau dashboards visualizing funnel metrics; enabled self-serve insights for marketing and product teams. Directed customer journey analytics with pathing and funnel analyses; recommended UX onboarding improvements boosting new-user flow completion by 22%. Managed 50+ A/B and multivariate tests (Adobe Target, Optimizely); assessed significance and confidence intervals to inform optimization decisions. QA’d 300+ analytics tagging events with automated validation; reduced tag misfires by 95%. Built ML uplift models to forecast incremental conversion lift; ROI improved 15% YoY. Implemented KPI governance; standardized metrics across dashboar

Senior Digital Data Analyst at Rogers Communications

May 31, 2023 - October 7, 2025

Led unified GA4-to-BigQuery data pipeline integrating 8+ tools in real time; centralized marketing dataset enabling cross-channel attribution; designed and maintained 20+ Tableau dashboards; led customer journey analytics and 50+ A/B/MVT tests; automated QA for 300+ analytics tagging events; built uplift models to forecast incremental lift; established KPI governance and user-stitching between GA4 and Salesforce; automated reporting with Python and Airflow; integrated GA4 with Looker Studio/Tableau for executive reporting.

Senior Digital Data Analyst at Rogers Communications

May 1, 2023 - May 1, 2023

Spearheaded a unified GA4-to-BigQuery data pipeline for marketing, integrating web analytics, paid media, and CRM data in real time; reduced report latency by 50% and increased agility in campaign decision-making. Centralized a marketing dataset by merging data from 8+ tools in BigQuery, enabling cross-channel attribution and performance analysis. Designed and maintained 20+ Tableau dashboards visualizing funnel metrics; empowered marketing and product teams with self-serve insights. Led customer journey analytics projects; recommended UX improvements boosting new user flow completion by 22%. Managed 50+ A/B and multivariate tests (Adobe Target, Optimizely); measured statistical significance to inform decisions on content hierarchy and layout.

Senior Digital Data Analyst at Rogers Communications

May 1, 2023 - October 18, 2025

Spearheaded unified GA4-to-BigQuery data pipeline; centralized marketing dataset by merging data from 8+ tools; designed and maintained 20+ Tableau dashboards; led customer journey analytics; managed 50+ A/B and multivariate tests; oversaw QA of 300+ analytics tagging events with automated validation; built ML uplift models to forecast incremental conversion lift; champion KPI governance; engineered user-stitching algorithms linking anonymous GA4 sessions with Salesforce profiles; conducted analytics training; built automated data workflows with Python and Airflow; integrated GA4 with Looker Studio and Tableau to automate executive reports.

Senior Digital Data Analyst at Rogers Communications

May 1, 2023 - October 7, 2025

Led unified GA4-to-BigQuery data pipeline for marketing, integrating web analytics, paid media, and CRM data in real time; reduced report latency by 50% and increased decision speed. Centralized a data warehouse by merging data from 8+ tools (Google Ads, Facebook/Meta, Adobe Analytics, Salesforce, etc.) in BigQuery for cross-channel attribution. Designed and maintained 20+ Tableau dashboards across campaigns and regions. Led customer journey analytics improving onboarding and funnel performance; managed 50+ A/B and multivariate tests; QA of 300+ analytics tagging events via automated validation. Built uplift models to forecast incremental lift and optimize media spend. Champion KPI governance; implemented user-stitching between GA4 and Salesforce; conducted analytics training for 50+ staff. Automated reporting workflows with Python/Airflow and integrated GA4 data with Looker Studio/Tableau for real-time executive reporting.

Senior Digital Data Analyst at Rogers Communications

May 1, 2023 - October 7, 2025

Spearheaded a unified GA4-to-BigQuery data pipeline for marketing, integrating web analytics, paid media, and CRM data in real time; reduced report latency by 50% and increased agility in campaign decision-making. Centralized a marketing dataset by merging data from 8+ tools (Google Ads, Facebook/Meta, Adobe Analytics, Salesforce, etc.) in BigQuery, enabling seamless cross-channel attribution. Designed and maintained 20+ Tableau dashboards visualizing funnel metrics across campaigns and regions. Led customer journey analytics projects with advanced pathing and funnel analyses, recommending UX enhancements that boosted new user flow completion by 22%. Managed 50+ A/B and multivariate tests (Adobe Target, Optimizely); measured significance to inform content and layout decisions. QA of 300+ analytics tagging events with automated validation, reducing tag misfires by 95%. Built uplift models to forecast incremental conversion lift from paid campaigns, improving ROI by 15%. Implemented KPI

Senior Digital Data Analyst at Rogers Communications

May 1, 2023 - October 7, 2025

Led a unified GA4-to-BigQuery data pipeline, integrating web analytics, paid media, and CRM data in real time; reduced report latency by 50% and increased campaign decision speed. Centralized marketing datasets by merging data from 8+ tools into BigQuery, enabling seamless cross-channel attribution. Designed and maintained 20+ Tableau dashboards visualizing funnel metrics across campaigns and regions. Led customer journey analytics and onboarding improvements boosting new user flow completion by 22%. Managed 50+ A/B and multivariate tests (Adobe Target, Optimizely) with statistical significance to guide content hierarchy and CTA placement. QA of 300+ analytics tagging events with automated Python validation, reducing misfires by 95%. Built ML uplift models to forecast incremental lift from paid campaigns, improving ROI by 15%. Established KPI governance and ensured consistency of metrics across dashboards. Engineered user-stitching between GA4 sessions and Salesforce profiles, improvin

Senior Digital Data Analyst at Rogers Communications

May 1, 2023 - October 7, 2025

Unified GA4-to-BigQuery data pipeline for marketing, integrating web analytics, paid media, and CRM data in real time; reduced report latency by 50% and increased decision speed. Centralized marketing dataset by merging data from 8+ tools in BigQuery enabling cross-channel attribution. Designed and maintained 20+ Tableau dashboards visualizing funnel metrics across campaigns and regions. Led customer journey analytics using funnel analyses; recommended UX improvements boosting new user flow completion by 22%. Managed 50+ A/B and multivariate tests (Adobe Target, Optimizely) and evaluated significance. QA of 300+ analytics tagging events using Adobe Launch and GTM; automated validation layer reduced tag misfires by 95%. Built machine-learning uplift models to forecast incremental lift; improved ROI by 15%. Established KPI governance for dashboards; ensured consistency across teams. Implemented user-stitching to link GA4 sessions with Salesforce profiles; improved lead journey visibility

Digital Data Analyst at Citi Bank

July 31, 2019 - October 7, 2025

Directed daily website analytics and SEO/CRO initiatives; 15% increase in average session duration and 12% uplift in returning visitors within six months. Led an SEO overhaul for 500+ pages, driving 40% growth in organic traffic and boosting high-intent keyword rankings. Mentored a cross-functional optimization team with OKRs and analytics training; two junior analysts promoted. Collaborated with UX designers to launch new site features; A/B testing with Optimizely and GTM increased CTR by 21% and form completion by 13%. Instrumented GA4 and GTM across the site; used Hotjar heatmaps and Power BI dashboards to diagnose checkout drop-offs and implement fixes reducing abandonment by 9%. Overhauled publishing QA with automated pre-launch checks and tag validation, cutting post-launch issues by 95%. Deployed GTM containers across multiple domains with 50+ custom event tags; improved data accuracy for attribution. Built Looker Studio and Power BI dashboards; managed Google Ads and Meta campa

Digital Data Analyst at Citi Bank

July 31, 2019 - October 7, 2025

Directed daily website analytics and SEO/CRO initiatives; led SEO overhaul for 500+ pages; built dashboards in Looker Studio and Power BI; managed GTM containers with 50+ custom event tags; collaborated with UX to improve navigation and checkout flows; supported multi-channel campaigns with GA4 tagging; improved lead-to-conversion rate; automated reporting and tracking with GTM/GA4.

Digital Data Analyst at Citi Bank

July 1, 2019 - July 1, 2019

Directed daily website analytics and SEO/CRO initiatives; increased average session duration by 15% and returning visitors by 12% within six months. Led an SEO overhaul for 500+ pages, delivering 40% growth in organic traffic and triple the ranking of high-intent keywords. Mentored a cross-functional optimization team; two junior analysts were promoted. Built and executed an A/B testing roadmap (Optimizely/GTM), achieving a 21% lift in CTR and a 13% increase in form completion. Instrumented GA4/GA tracking with GTM and Hotjar, diagnosing checkout drop-offs and reducing abandonment; automated QA improved content publishing workflows by 95%.

Digital Data Analyst at Citi Bank

July 1, 2019 - October 18, 2025

Directed daily website analytics and SEO/CRO initiatives; led SEO overhaul for 500+ pages; mentored cross-functional team; collaborated with UX designers to optimize user journeys; developed A/B testing roadmap; instrumented tracking with GA4 and GTM; built interactive SEO and performance dashboards in Looker Studio and Power BI; managed Google Ads and Meta campaigns; conducted SEO health audits; analyzed user sessions to improve UX and reduce checkout drop-offs.

Digital Data Analyst at Citi Bank

July 1, 2019 - October 7, 2025

Directed daily website analytics and SEO/CRO initiatives; increased average session duration by 15% and returning visitors by 12% within six months. Led SEO overhaul for 500+ pages, boosting organic traffic by 40% and improving high-intent keyword rankings. Mentored a cross-functional optimization team; launched structured A/B testing with Optimizely and GTM, achieving 21% lift in CTR and 13% lift in form completions. Built dashboards in Looker Studio and Power BI integrating GA and Search Console; managed Google Ads/Meta campaigns, reducing CPA by 15% and improving efficiency. Collaborated with UX teams to simplify navigation, resulting in higher on-site conversions.

Digital Data Analyst at Citi Bank

July 1, 2019 - October 7, 2025

Directed daily website analytics and SEO/CRO initiatives; achieved 15% rise in average session duration and 12% increase in returning visitors within six months. Led SEO overhaul for 500+ pages; implemented on-page optimization, schema markup, and internal linking, resulting in 40% organic traffic growth and higher keyword rankings. Mentored a cross-functional optimization team; introduced OKRs and analytics training; two juniors promoted to senior roles. Collaborated with UX and developers to launch features and optimized landing pages; A/B testing across CTAs and layouts yielded 21% lift in CTR and 13% increase in form submissions. Instrumented GA4 and GTM to track events; used Hotjar and Looker Studio/Power BI dashboards for diagnosing checkout drop-offs, driving UX fixes that reduced abandonments by 9%. Automated QA pre-launch checks and GTM validation; improved post-launch tracking accuracy by 95%. Built dashboards in Looker Studio and Power BI; managed Google Ads and Meta campaig

Digital Data Analyst at Citi Bank (Bangalore, India)

July 1, 2019 - October 7, 2025

Directed daily website analytics and SEO/CRO initiatives, achieving a 15% increase in average session duration and a 12% rise in returning visitors within six months. Led a comprehensive SEO overhaul for 500+ pages, resulting in 40% organic traffic growth and higher keyword rankings. Mentored a cross-functional optimization team; two analysts were promoted to senior roles. Collaborated with UX and development teams to launch new site features, increasing lead-to-conversion by 18% and boosting pipeline generation. Executed a structured A/B testing roadmap using Optimizely and GTM, delivering a 21% lift in CTR and a 13% increase in form completions. Instrumented GA4/GA tagging and used Heatmaps and Power BI dashboards to diagnose checkout drop-offs, implementing UX fixes that reduced abandonment by 9%. Overhauled content workflows with automated QA, reducing post-launch issues by 95%. Built interactive Looker Studio and Power BI dashboards, providing weekly reports on traffic, rankings,

Digital Data Analyst at Citi Bank

July 1, 2019 - October 7, 2025

Directed daily website analytics and SEO/CRO initiatives, leading to a 15% increase in average session duration and 12% growth in returning visitors. Led SEO overhaul for 500+ pages, driving 40% organic traffic growth and higher keyword rankings. Mentored a cross-functional optimization team; introduced OKRs and analytics training that promoted two junior analysts. Collaborated with UX designers to launch new site features; A/B testing roadmap yielded 21% CTR lift and 13% form completion increase. Instrumented GA4 and GTM tagging; used Hotjar and Power BI dashboards to diagnose drop-offs and reduce checkout abandonment by 9%. Implemented automated pre-launch QA and GTM tag validation, reducing post-launch issues by 95%. Managed 50+ GTM event tags across domains and built dashboards in Looker Studio/Power BI, providing weekly traffic, rankings, and conversion reports. Managed Google Ads and Meta campaigns to achieve 15% CPA reduction. Performed SEO health audits with Screaming Frog and

Digital Data Analyst at Citi Bank

July 1, 2019 - October 7, 2025

Directed daily website analytics and SEO/CRO initiatives; increased average session duration by 15% and returning visitors by 12%. Led SEO overhaul for 500+ pages; improved organic traffic by 40% and keyword rankings. Mentored cross-functional team; two junior analysts promoted. Collaborated with UX and developers to launch site features; increased lead-to-conversion by 18% and pipelines. Developed A/B testing roadmap with Optimizely and GTM; 21% lift in CTR and 13% in form completions. Instrumented GA4/GA/Tag Manager; diagnosed drop-offs with Hotjar and Power BI dashboards; fixed UX issues lowering abandonment by 9%. Overhauled content workflows; automated pre-launch QA; reduced post-launch tracking issues by 95%. Managed GTM containers across domains; 50+ custom event tags. Built SEO/performance dashboards in Looker Studio and Power BI; weekly reports to leadership. Managed Ads campaigns; achieved 15% CPA reduction. Conducted SEO health audits; resolved issues improving rankings. Ana