Onboarding Specialist at STAN AI

Direct client kickoff calls as the first post-sale contact, setting expectations, delivering onboarding timelines, and ensuring seamless handoffs. Own the onboarding pipeline, coordinating API integrations and aligning client project management systems for faster adoption. Serve as the primary client partner, managing portfolio updates, community adjustments, and ongoing support to boost satisfaction, retention, and advocacy. Optimize workflows by monitoring funnel progress, resolving technical issues, and maintaining proactive communication across channels. Develop API integration guides that shorten client setup time by 15% accelerating go-live and reducing support dependencies.

Paid User Acquisition Associate at theScore / theScore Bet / ESPN BET

Improved cost-per-install by 15% and increased install volume 23% YoY by building and optimizing lower-funnel acquisition campaigns across Apple Search Ads, Google UAC, Meta, Twitter, TikTok, Snapchat, Reddit and DV360. Managed a $2.6M annual budget across iOS, Android, and regional markets (U.S., Ontario, Rest of Canada) to maximize ROAS. Delivered data-driven insights through daily, weekly, and monthly performance reporting, monitoring spend pacing, and providing actionable insights that informed creative strategy and campaign execution. Collaborated cross-functionally with designers, data scientists, product managers, copywriters, and legal teams. Led competitive analysis initiatives benchmarking against ESPN Bet and other competitors. Owned ESPN Bet affiliate traffic reporting post-launch. Supported ad hoc marketing initiatives with rapid analysis and execution.

Board Member & Program Coordinator at Korean Canadian Athletic Association

Mentored 50+ youth athletes per session, delivering comprehensive training on fundamentals and cultivating long-term engagement in the sport. Partnered with board members to design and execute 10+ annual multi-sport programs and tournaments, reaching 400+ participants and driving community participation. Led targeted social media campaigns that boosted engagement by 40%, amplifying program visibility to 700+ followers.

Digital Marketing & Recruitment Specialist at The University of Western Ontario

Drove undergraduate recruitment growth for the Department of Social Science through multi-channel digital campaigns (Google Ads, Instagram, Facebook, Twitter, YouTube), achieving an 11.4% YoY increase in student applications. Partnered with deans and department heads to optimize faculty YouTube content, applying video production, editing, and copywriting strategies to enhance engagement and reach. Revamped department program webpages using HTML, improving metrics: +13% traffic, -7% bounce rate, +11% session duration.

Marketing & Event Coordinator at HanVoice

Organized and executed student networking events, fundraisers, and raffle campaigns for TMU and UWO cohorts, performing targeted outreach via cold and warm emails, resulting in CAD 3,400 raised in a single semester. Curated and published social media content across Instagram, Facebook, and Twitter, driving 40% average follower growth (353 new followers) over a two-month period.

Community & Web Project Lead at St. Timothy Presbyterian Church

Redesigned and optimized the church website UI, resulting in a 15% increase in traffic and a 10% decrease in bounce rate over two months. Led a 6-person team on a two-week community project providing aid and support to youth Indigenous communities in Saskatoon, Saskatchewan.

Onboarding Specialist at STAN AI

Direct client kickoff calls as the first post-sale contact, setting expectations, delivering onboarding timelines, and ensuring seamless handoffs. Own the onboarding pipeline, coordinating API integrations and aligning client project management systems for faster adoption. Serve as the primary client partner, managing portfolio updates, community adjustments, and ongoing support to boost satisfaction, retention, and advocacy. Optimize workflows by monitoring funnel progress, resolving technical issues, and maintaining proactive communication across channels. Develop API integration guides that shorten client setup time by 15%, accelerating go-live and reducing support dependencies.

Paid User Acquisition Associate at theScore / theScore Bet / ESPN BET

Improved cost-per-install by 15% and increased install volume by 23% YoY by building and optimizing lower-funnel acquisition campaigns across Apple Search Ads, Google UAC, Meta, Twitter, TikTok, Snapchat, Reddit and DV360. Managed $2.6M annual budget across iOS, Android, and regional markets (U.S., Ontario, Rest of Canada) to maximize ROAS. Delivered data-driven insights through daily, weekly, and monthly performance reporting, monitored spend pacing, and provided actionable insights that informed creative strategy and campaign execution. Collaborated cross-functionally with designers, data scientists, product managers, copywriters, and legal teams; led competitive analysis benchmarking against ESPN Bet and others; owned ESPN Bet affiliate traffic reporting post-launch; supported rapid ad-hoc marketing initiatives to improve agility.

Board Member & Program Coordinator at Korean Canadian Athletic Association

Mentored 50+ youth athletes per session, delivering fundamentals training and cultivating long-term engagement in the sport. Partnered with board members to design and execute 10+ annual multi-sport programs reaching 400+ participants and driving community participation. Led targeted social media campaigns boosting engagement by 40% and expanding program visibility to 700+ followers.

Digital Marketing & Recruitment Specialist at The University of Western Ontario

Drove undergraduate recruitment growth for the Department of Social Science through multi-channel digital campaigns (Google Ads, Instagram, Facebook, Twitter, YouTube), achieving an 11.4% YoY increase in student applications. Partnered with deans and department heads to optimize faculty YouTube content; applied video production, editing, and copywriting strategies to enhance engagement. Revamped department program webpages using HTML, improving metrics: +13% traffic, -7% bounce rate, +11% session duration.

Marketing & Event Coordinator at HanVoice

Organized and executed student networking events, fundraisers, and raffle campaigns for TMU and UWO cohorts; performed targeted outreach via cold and warm emails, resulting in $3,400 CAD raised in a single semester. Curated and published social media content across Instagram, Facebook, and Twitter, driving 40% average follower growth (353 new followers) over two months.

Community & Web Project Lead at St. Timothy Presbyterian Church

Redesigned and optimized the church website UI, resulting in a 15% increase in traffic and a 10% decrease in bounce rate over two months. Led a 6-person team on a two-week community project providing aid and support to youth Indigenous communities in Saskatoon, Saskatchewan.

Onboarding Specialist at STAN AI

Direct client kickoff calls as the first post-sale contact, setting expectations, delivering onboarding timelines, and ensuring seamless handoffs. Own the onboarding pipeline, coordinating API integrations and aligning client project management systems for faster adoption. Serve as the primary client partner, managing portfolio updates, community adjustments, and ongoing support to boost satisfaction, retention, and advocacy. Optimize workflows by monitoring funnel progress, resolving technical issues, and maintaining proactive communication across channels. Develop API integration guides that shorten client setup time by 15%, accelerating go-live and reducing support dependencies.

Paid User Acquisition Associate at theScore, theScore Bet, ESPN BET

Improved cost-per-install 15% and increased install volume 23% YoY by building and optimizing lower-funnel acquisition campaigns across Apple Search Ads, Google UAC, Meta, Twitter, TikTok, Snapchat, Reddit and DV360. Managed $2.6M annual budget, balancing spends across iOS, Android, and regional markets (U.S., Ontario, Rest of Canada) to maximize ROAS. Delivered data-driven insights through daily, weekly, and monthly performance reporting, monitoring spend pacing, and delivering actionable insights that informed creative strategy and campaign execution. Collaborated cross-functionally with designers, data scientists, product managers, copywriters, and legal teams. Led competitive analysis initiatives for executive leadership, benchmarking theScore Media and theScore Bet against ESPN Bet and other competitors to uncover strategic opportunities. Owned ESPN Bet affiliate traffic reporting post-launch, providing insights that optimized early growth performance. Supported ad hoc marketing i

Board Member & Program Coordinator at Korean Canadian Athletic Association

Mentored 50+ youth athletes per session at baseball camps, delivering comprehensive training on fundamentals and cultivating long-term engagement in the sport. Partnered with board members to design and execute 10+ annual multi-sport programs and tournaments, reaching 400+ participants and driving community participation. Led targeted social media campaigns that boosted engagement by 40%, amplifying program visibility and reaching 700+ followers.

Digital Marketing & Recruitment Specialist at The University of Western Ontario

Drove undergraduate recruitment growth for the Department of Social Science through multi-channel digital campaigns (Google Ads, Instagram, Facebook, Twitter, YouTube), achieving an 11.4% YoY increase in student applications. Partnered with deans and department heads to optimize faculty YouTube content, applying video production, editing, and copywriting strategies to enhance engagement and reach with prospective students. Revamped department program webpages using HTML, improving user experience and metrics: +13% traffic, -7% bounce rate, +11% session duration.

Marketing & Event Coordinator at HanVoice

Organized and executed student networking events, fundraisers, and raffle campaigns for TMU and UWO cohorts, performing targeted outreach via cold and warm emails, resulting in $3,400 CAD raised in a single semester. Curated and published social media content across Instagram, Facebook, and Twitter, driving 40% average follower growth (353 new followers) over a two-month period.

Community & Web Project Lead at St. Timothy Presbyterian Church

Redesigned and optimized the church website UI, resulting in a 15% increase in traffic and a 10% decrease in bounce rate over two months. Led a 6-person team on a two-week community project providing aid and support to youth Indigenous communities in Saskatoon, Saskatchewan.

Onboarding Specialist at STAN AI

Direct client kickoff calls as the first post-sale contact, setting expectations, delivering onboarding timelines, and ensuring seamless handoffs. Own the onboarding pipeline, coordinating API integrations and aligning client project management systems for faster adoption. Serve as the primary client partner, managing portfolio updates, community adjustments, and ongoing support to boost satisfaction, retention, and advocacy. Optimize workflows by monitoring funnel progress, resolving technical issues, and maintaining proactive communication across channels. Develop API integration guides that shorten client setup time by 15%, accelerating go-live and reducing support dependencies.

Paid User Acquisition Associate at theScore, theScore Bet, ESPN BET

Improved cost-per-install by 15% and increased install volume by 23% YoY by building and optimizing lower-funnel acquisition campaigns across Apple Search Ads, Google UAC, Meta, Twitter, TikTok, Snapchat, Reddit and DV360. Managed a $2.6M annual budget across iOS, Android, and regional markets to maximize ROAS. Delivered data-driven insights through daily, weekly, and monthly performance reporting, monitoring spend pacing, and delivering actionable insights that informed creative strategy and campaign execution. Collaborated cross-functionally with designers, data scientists, product managers, copywriters, and legal teams to align acquisition strategy with business goals. Led competitive analysis initiatives for executive leadership, benchmarking theScore Media and theScore Bet against ESPN Bet and other competitors. Owned ESPN Bet affiliate traffic reporting post-launch, providing insights that optimized early growth performance. Supported ad hoc marketing initiatives, delivering rapi

Board Member & Program Coordinator at Korean Canadian Athletic Association

Mentored 50+ youth athletes per session at baseball camps, delivering comprehensive training on fundamentals and cultivating long-term engagement in the sport. Partnered with board members to design and execute 10+ annual multi-sport programs and tournaments, reaching 400+ participants and driving community participation. Led targeted social media campaigns that boosted engagement by 40%, amplifying program visibility and reaching 700+ followers.

Digital Marketing & Recruitment Specialist at The University of Western Ontario

Drove undergraduate recruitment growth for the Department of Social Science through multi-channel digital campaigns (Google Ads, Instagram, Facebook, Twitter, YouTube), achieving an 11.4% YoY increase in student applications. Partnered with deans and department heads to optimize faculty YouTube content, applying video production, editing, and copywriting strategies to enhance engagement and reach with prospective students. Revamped department program webpages using HTML, improving user experience and metrics: +13% traffic, -7% bounce rate, +11% session duration.

Marketing & Event Coordinator at HanVoice

Organized and executed student networking events, fundraisers, and raffle campaigns for TMU and UWO cohorts, performing targeted outreach via cold and warm emails, resulting in $3,400 CAD raised in a single semester. Curated and published social media content across Instagram, Facebook, and Twitter, driving 40% average follower growth (353 new followers) over a two-month period.

Community & Web Project Lead at St. Timothy Presbyterian Church

Redesigned and optimized the church website UI, resulting in a 15% increase in traffic and a 10% decrease in bounce rate over two months. Led a 6-person team on a two-week community project providing aid and support to youth Indigenous communities in Saskatoon, Saskatchewan.

Onboarding Specialist at STAN AI

Direct client kick-off calls as the first post-sale contact, setting expectations, delivering onboarding timelines, and ensuring seamless handoffs. Own the onboarding pipeline, coordinating API integrations and aligning client project management systems for faster adoption. Serve as the primary client partner, managing portfolio updates, community adjustments, and ongoing support to boost satisfaction, retention, and advocacy. Optimize workflows by monitoring funnel progress, resolving technical issues, and maintaining proactive communication across channels. Develop API integration guides that shorten client setup time by 15%, accelerating go-live and reducing support dependencies.

Paid User Acquisition Associate at theScore / theScore Bet / ESPN BET

Improved cost-per-install by 15% and increased install volume by 23% YoY by building and optimizing lower-funnel acquisition campaigns across Apple Search Ads, Google UAC, Meta, Twitter, TikTok, Snapchat, Reddit, and DV360. Managed a $2.6M annual budget across iOS, Android, and regional markets (U.S., Ontario, Rest of Canada) to maximize ROAS. Delivered data-driven insights through daily, weekly, and monthly performance reporting, monitoring spend pacing, and providing actionable insights that informed creative strategy and campaign execution. Collaborated cross-functionally with designers, data scientists, product managers, copywriters, and legal teams. Led competitive analysis initiatives for executive leadership and owned ESPN Bet affiliate traffic reporting post-launch. Supported ad hoc marketing initiatives for rapid analysis and execution.

Board Member & Program Coordinator at Korean Canadian Athletic Association

Mentored 50+ youth athletes per session at baseball camps, delivering training on fundamentals and fostering long-term engagement. Partnered with board members to design and execute 10+ annual multi-sport programs and tournaments, reaching 400+ participants. Led targeted social media campaigns that boosted engagement by 40%, amplifying program visibility to 700+ followers.

Digital Marketing & Recruitment Specialist at The University of Western Ontario

Drove undergraduate recruitment growth for the Department of Social Science through multi-channel digital campaigns (Google Ads, Instagram, Facebook, Twitter, YouTube). Achieved an 11.4% YoY increase in student applications. Partnered with deans and department heads to optimize faculty YouTube content, applying video production, editing, and copywriting strategies. Revamped department program webpages using HTML, improving metrics: +13% traffic, -7% bounce rate, +11% session duration.

Marketing & Event Coordinator at HanVoice

Organized and executed student networking events, fundraisers, and raffle campaigns for TMU and UWO cohorts, performing targeted outreach via cold and warm emails, resulting in $3,400 CAD raised in a single semester. Curated and published social media content across Instagram, Facebook, and Twitter, driving 40% average follower growth (353 new followers) over a two-month period.