Available to hire
I am a digital media professional with a passion for crafting engaging social media campaigns and delivering compelling content across platforms. I collaborate with stakeholders to plan, execute, and optimize campaigns, while building group-level social media strategies and leading creative teams.
I have led digital media production and social media efforts across MBC Group and Noon, onboarding clients, driving growth, and staying ahead of trends. I enjoy partnering with designers, writers, and developers to create meaningful, results-driven content.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Advanced
Work Experience
Senior Social Media Executive at MBC Group
August 31, 2023 - October 7, 2025Oversaw assignment, planning, and execution of various social media activities and campaigns. Developed group-level social media strategy and initiated initiatives to maintain leadership in social media, in coordination with operations and TV integrations.
Senior Digital Media Producer at MBC Group
August 1, 2023 - PresentLed end-to-end digital media production, including writing, editing, and content creation for social platforms and TV integrations. Managed content calendars, collaborated with cross-functional teams, and ensured SEO-friendly practices across digital channels. Monitored engagement metrics and adjusted campaigns to maximize reach and impact.
Senior Social Media Specialist at NOON Dubai
November 30, 2019 - October 7, 2025Developed and managed social media content across channels; guided teams, trained staff, and onboarded new customers. Oversaw day-to-day activities, handled customer billing queries and technical issues, and collaborated across teams to achieve campaign objectives. Stayed updated on emerging trends and optimized posts for reach and engagement.
Senior Technical Support (Line Technical Support) at NOON Dubai
March 31, 2020 - October 7, 2025Provided technical support for iOS, macOS, WatchOS, and related wireless multimedia products for the Middle East region and the United Kingdom. Handled billing questions, customer inquiries, and troubleshooting; escalated issues to appropriate departments. Analyzed new product issues and reported to concerned teams to improve the customer experience.
Senior Social Media Executive at MBC Group
August 31, 2023 - October 7, 2025Oversees social media strategy and execution for MBC Group in Cairo, including planning and managing campaigns, coordinating with stakeholders, and maintaining the group’s social media presence. Led end-to-end content planning and cross-functional collaboration to deliver engaging campaigns.
Senior Digital Media Producer at MBC Group
August 1, 2023 - PresentLeads digital media production for MBC Group in Cairo, coordinating with design, copy, and tech teams to produce multimedia content across platforms; manages timelines, budgets, and quality control for digital campaigns.
Social Media Specialist at NOON Dubai
November 30, 2019 - October 7, 2025Managed social media activities, content creation and campaigns for Noon’s Middle East market; collaborated with marketing and product teams to drive engagement and brand awareness.
Customer Success Manager at Nagwa
January 31, 2022 - October 7, 2025Onboarded and supported clients, monitored engagement, and provided guidance on best practices; tracked metrics, escalated issues, and maintained strong relationships to ensure satisfaction and retention.
Outbound Sales Executive at Ameco Tech
October 31, 2009 - October 7, 2025Handled customer billing and technical inquiries; assisted customers with online advertising options, troubleshooting billing and product-related issues; escalated complex problems to the appropriate departments.
Education
Qualifications
Graphic Design Diploma
January 11, 2030 - December 1, 2013Digital Marketing Diploma
January 11, 2030 - June 1, 2014Graphic Design Diploma
January 11, 2030 - December 1, 2013Digital Marketing Diploma
January 11, 2030 - June 1, 2014Graphic Design Diploma
January 11, 2030 - December 1, 2013Digital Marketing Diploma
January 11, 2030 - June 1, 2014Apple Care Academy Training
January 11, 2030 - October 7, 2025Industry Experience
Media & Entertainment, Telecommunications, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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