Hi, I’m Gabriela Escobedo, a creative and results-driven Social Media Marketing Manager with 10+ years of experience leading digital campaigns across hospitality, lifestyle, and consumer services. I excel at building multi-channel content strategies, creating editorial calendars, editing video, and driving engagement and ROI across paid and organic channels. I thrive in collaborative environments and love turning data into compelling stories that resonate with audiences. I’m comfortable coordinating with leadership and cross-functional teams to design, optimize, and report on campaigns. My strengths include content creation, brand storytelling, influencer collaborations, and a keen eye for design—all aimed at growing brand awareness and delivering measurable results.

Gabriela Escobedo

Hi, I’m Gabriela Escobedo, a creative and results-driven Social Media Marketing Manager with 10+ years of experience leading digital campaigns across hospitality, lifestyle, and consumer services. I excel at building multi-channel content strategies, creating editorial calendars, editing video, and driving engagement and ROI across paid and organic channels. I thrive in collaborative environments and love turning data into compelling stories that resonate with audiences. I’m comfortable coordinating with leadership and cross-functional teams to design, optimize, and report on campaigns. My strengths include content creation, brand storytelling, influencer collaborations, and a keen eye for design—all aimed at growing brand awareness and delivering measurable results.

Available to hire

Hi, I’m Gabriela Escobedo, a creative and results-driven Social Media Marketing Manager with 10+ years of experience leading digital campaigns across hospitality, lifestyle, and consumer services. I excel at building multi-channel content strategies, creating editorial calendars, editing video, and driving engagement and ROI across paid and organic channels. I thrive in collaborative environments and love turning data into compelling stories that resonate with audiences.

I’m comfortable coordinating with leadership and cross-functional teams to design, optimize, and report on campaigns. My strengths include content creation, brand storytelling, influencer collaborations, and a keen eye for design—all aimed at growing brand awareness and delivering measurable results.

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Language

English
Fluent

Work Experience

Social Media Marketing Manager at Life Purpose Institute
March 1, 2024 - October 7, 2025
Led multi-channel social media strategy to grow brand awareness and community engagement; developed content calendars; created visuals and blog content; and tracked performance metrics to optimize campaigns.
Social Media Manager (remote) at Trust & Will
January 1, 2022 - October 7, 2025
Managed social media channels, editorial calendars, copy & visuals; coordinated influencer partnerships and earned media; aligned campaigns with product launches and brand voice.
Marketing Content Manager at Trust & Will
January 1, 2022 - October 7, 2025
Created and edited marketing content across channels, maintained scheduling, and supported PR outreach; ensured consistency and measured impact.
Social Media Marketing Manager at Above Marketing Agency
July 1, 2021 - October 7, 2025
Developed and executed multi-channel social media campaigns; managed content calendars; produced visuals and copy; monitored engagement and performance.
Senior Marketing Coordinator – Special Events & Influencer Relations at Golden Door Spa
July 1, 2018 - October 7, 2025
Coordinated events and influencer programs; built relationships with partners; tracked ROI and supported cross-functional marketing efforts.
Senior Marketing Coordinator – Special Events & Influencer Relations at Grand Pacific Resorts
July 1, 2018 - October 7, 2025
Led influencer programs, events, and partnerships to support property marketing; integrated campaigns across channels and tracked performance.
Social Media Marketing Manager at Life Purpose Institute
August 1, 2025 - October 7, 2025
Led multi-channel social media campaigns, editorial calendars, and paid/organic content across platforms to grow brand awareness and engagement while driving measurable ROI.
Social Media Manager (Remote) at Trust & Will
January 1, 2022 - October 7, 2025
Managed social media content creation and editorial calendars; maintained brand voice; coordinated outreach with PR; monitored performance and engagement.
Senior Marketing Coordinator – Special Events & Influencer Relations at 62 Above Marketing Agency
July 1, 2021 - October 7, 2025
Led influencer outreach and event-focused campaigns; developed partnerships and activations to boost brand visibility and attendee engagement.
Senior Marketing Coordinator – Special Events & Influencer Relations at Grand Pacific Resorts
July 1, 2018 - October 7, 2025
Managed special events and influencer relations; crafted campaigns to elevate brand presence and guest experiences; collaborated with cross-functional teams to maximize reach and ROI.

Education

Bachelor of International Relations at University of Southern California
January 1, 2002 - January 1, 2007

Qualifications

Bachelor of International Relations
January 11, 2030 - October 7, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality