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I'm a senior UX researcher and UI designer with 15+ years of experience creating accessible, usable, and engaging web, mobile apps, and intranets. I blend branding, advertising and interactive marketing expertise to lead teams and deliver user-centered designs for high-profile clients such as Tourism New Zealand, the NZ Defence Force, and Jaguar USA. I work by example, value open communication, and enjoy solving complex problems while delivering measurable results that save time and money for teams and customers.…I'm a senior UX researcher and UI designer with 15+ years of experience creating accessible, usable, and engaging web, mobile apps, and intranets. I blend branding, advertising and interactive marketing expertise to lead teams and deliver user-centered designs for high-profile clients such as Tourism New Zealand, the NZ Defence Force, and Jaguar USA. I work by example, value open communication, and enjoy solving complex problems while delivering measurable results that save time and money for teams and customers.

Cheryl Browne

UX Designer, UI Designer, Creative Director, +2

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I'm a senior UX researcher and UI designer with 15+ years of experience creating accessible, usable, and engaging web, mobile apps, and intranets. I blend branding, advertising and interactive marketing expertise to lead teams and deliver user-centered designs for high-profile clients such as Tourism New Zealand, the NZ Defence Force, and Jaguar USA. I work by example, value open communication, and enjoy solving complex problems while delivering measurable results that save time and money for teams and customers.…I'm a senior UX researcher and UI designer with 15+ years of experience creating accessible, usable, and engaging web, mobile apps, and intranets. I blend branding, advertising and interactive marketing expertise to lead teams and deliver user-centered designs for high-profile clients such as Tourism New Zealand, the NZ Defence Force, and Jaguar USA. I work by example, value open communication, and enjoy solving complex problems while delivering measurable results that save time and money for teams and customers.

Available to hire

I’m a senior UX researcher and UI designer with 15+ years of experience creating accessible, usable, and engaging web, mobile apps, and intranets. I blend branding, advertising and interactive marketing expertise to lead teams and deliver user-centered designs for high-profile clients such as Tourism New Zealand, the NZ Defence Force, and Jaguar USA.

I work by example, value open communication, and enjoy solving complex problems while delivering measurable results that save time and money for teams and customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Contract UX / UI Designer at Datacom

October 1, 2018 - October 7, 2025

Lead UX/UI design across NZ-based engagements, creating user personas, journey maps; prototyped features and collaborated with BA’s to implement RealMe and biometric capabilities.

Senior Interactive Creative Lead at Pikselin.com

October 1, 2018 - October 7, 2025

Continued leadership on UX/UI, visual design and project delivery for new engagements; mentored designers and developers; drove user-centric solutions.

Design Manager at Catalyst IT

October 1, 2018 - Present

Lead design team across multiple initiatives, including Tourism New Zealand's Tour Operator Database, NZDF equipment planning tool, and DIA Services websites; responsible for UX/UI, visual design, and design operations.

Design Manager at Catalyst IT

October 1, 2018 - Present

Lead design team across multiple engagements; notable projects include Tourism New Zealand Tour Operator Database UX/UI, NZDF equipment planning tool UX/UI, and MOE StudyIt redesign; collaborated with cross‑functional teams to deliver accessible, user-centered experiences.

Contract UX / UI Designer at Datacom

October 1, 2018 - October 7, 2025

Contract UX/UI design; led discovery activities, user personas and journey mapping for NZDF equipment planning and allocation tools, aligning BA findings with user needs.

Senior Interactive Creative Lead at Pikselin.com

October 1, 2018 - October 7, 2025

Continued leadership in UX/UI and design for NZ government and public sector projects; contributed to information architecture, wireframes, and rapid iterative development across multiple engagements.

Senior Interactive Creative Lead at Pikselin.com

November 1, 2013 - October 7, 2025

Led UX/UI and visual design across a range of digital campaigns and client sites; conducted discovery activities, user research, rapid iteration, prototyping and delivery of design systems.

Senior Interactive Creative Lead at Pikselin.com

November 1, 2013 - October 7, 2025

Led discovery activities, UX/UI and visual design for defence.mil.nz, health.nzdf.mil.nz, dta.mil.nz and other NZ government sites; implemented a deployment mapping tool to increase transparency and an Industry Partner engagement app, boosting inquiries and awareness of capabilities.

Contract Interactive Designer at Universal Music Group

July 1, 2009 - October 7, 2025

Contract interactive design work for Universal Music Group; redesigned the corporate site and created interactive campaigns and microsites for various artists; remote work from NZ for the New York office.

Contract Interactive Designer at Universal Music Group

July 1, 2009 - October 7, 2025

Contract redesign of the corporate site and creation of interactive campaigns and microsites for artist promotions, while working remotely from NZ for the NY office.

Interactive Creative Director at The Designory (TBWA)

May 1, 2007 - October 7, 2025

Led Infiniti USA site and related campaigns; translated Infiniti brand across main site and microsites; managed a team of 15 designers, copywriters, and Flash/HTML developers; contributed to award-winning work.

Interactive Creative Director at The Designory (TBWA)

May 1, 2007 - October 7, 2025

Led Infiniti Vehicles creative direction; translated brand across the main site and campaigns; managed a design team of ~15 including designers, copywriters and developers; delivered award-winning online campaigns and the Infiniti site.

Creative Lead at Global Beach Group

August 1, 2005 - October 7, 2025

Creative lead for Jaguar USA Vehicles Irvine; conceptualised and implemented the Jaguar USA corporate website with a team of art directors, Flash developers and UK-based programmers; led online and digital campaigns.

Creative Lead at Global Beach Group (Jaguar USA Vehicles)

August 1, 2005 - October 7, 2025

Conceptualised and implemented the Jaguar USA corporate website; led a cross-functional team of art directors, Flash developers and UK programmers; contributed to the XingOver web film series that earned AdAge Top 10 status.

Interactive Art Director at Zentropy Partners

October 1, 2003 - October 7, 2025

Designed online configurators and brand sites; led multiple online marketing campaigns for GM brands and created online tools and microsites for automotive and consumer clients.

Interactive Art Director at Zentropy Partners

October 1, 2003 - October 7, 2025

Designer for gmbuypower.com, one of the early automotive online configurators; produced online ordering and direct dealer communications tools; created new media mini-sites for Coca-Cola, Microsoft and Paramount Pictures.