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I’m Sonia Advani, a customer-centric marketing leader with over a decade of experience driving integrated campaigns, program execution, and marketing operations across global B2B and B2C organizations. I specialize in aligning brand, product, and performance goals, leading cross-functional teams across creative, digital, sales, and technology, and delivering enterprise-wide marketing programs and digital transformations. My work has helped brands accelerate growth, improve brand consistency, and optimize go-to-market execution at scale. I’m based in Seattle and hold dual US/Canadian citizenship, fully authorized to work in both countries. I’ve partnered with organizations like DocuSign, Salesforce, Akamai, and Robert Half to deliver high-impact campaigns, strong stakeholder alignment, and data-informed decision-making. I’m passionate about turning insights into action and building collaborative, metric-driven marketing programs that connect customers with compelling experiences.…I’m Sonia Advani, a customer-centric marketing leader with over a decade of experience driving integrated campaigns, program execution, and marketing operations across global B2B and B2C organizations. I specialize in aligning brand, product, and performance goals, leading cross-functional teams across creative, digital, sales, and technology, and delivering enterprise-wide marketing programs and digital transformations. My work has helped brands accelerate growth, improve brand consistency, and optimize go-to-market execution at scale. I’m based in Seattle and hold dual US/Canadian citizenship, fully authorized to work in both countries. I’ve partnered with organizations like DocuSign, Salesforce, Akamai, and Robert Half to deliver high-impact campaigns, strong stakeholder alignment, and data-informed decision-making. I’m passionate about turning insights into action and building collaborative, metric-driven marketing programs that connect customers with compelling experiences.

Sonia Advani

Brand Strategist, Marketing Strategist, Content Creator, +4

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I’m Sonia Advani, a customer-centric marketing leader with over a decade of experience driving integrated campaigns, program execution, and marketing operations across global B2B and B2C organizations. I specialize in aligning brand, product, and performance goals, leading cross-functional teams across creative, digital, sales, and technology, and delivering enterprise-wide marketing programs and digital transformations. My work has helped brands accelerate growth, improve brand consistency, and optimize go-to-market execution at scale. I’m based in Seattle and hold dual US/Canadian citizenship, fully authorized to work in both countries. I’ve partnered with organizations like DocuSign, Salesforce, Akamai, and Robert Half to deliver high-impact campaigns, strong stakeholder alignment, and data-informed decision-making. I’m passionate about turning insights into action and building collaborative, metric-driven marketing programs that connect customers with compelling experiences.…I’m Sonia Advani, a customer-centric marketing leader with over a decade of experience driving integrated campaigns, program execution, and marketing operations across global B2B and B2C organizations. I specialize in aligning brand, product, and performance goals, leading cross-functional teams across creative, digital, sales, and technology, and delivering enterprise-wide marketing programs and digital transformations. My work has helped brands accelerate growth, improve brand consistency, and optimize go-to-market execution at scale. I’m based in Seattle and hold dual US/Canadian citizenship, fully authorized to work in both countries. I’ve partnered with organizations like DocuSign, Salesforce, Akamai, and Robert Half to deliver high-impact campaigns, strong stakeholder alignment, and data-informed decision-making. I’m passionate about turning insights into action and building collaborative, metric-driven marketing programs that connect customers with compelling experiences.

Available to hire

I’m Sonia Advani, a customer-centric marketing leader with over a decade of experience driving integrated campaigns, program execution, and marketing operations across global B2B and B2C organizations. I specialize in aligning brand, product, and performance goals, leading cross-functional teams across creative, digital, sales, and technology, and delivering enterprise-wide marketing programs and digital transformations. My work has helped brands accelerate growth, improve brand consistency, and optimize go-to-market execution at scale. I’m based in Seattle and hold dual US/Canadian citizenship, fully authorized to work in both countries.

I’ve partnered with organizations like DocuSign, Salesforce, Akamai, and Robert Half to deliver high-impact campaigns, strong stakeholder alignment, and data-informed decision-making. I’m passionate about turning insights into action and building collaborative, metric-driven marketing programs that connect customers with compelling experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Integrated Marketing Project Manager at Robert Half Intl. (Corp HQ-Remote)

January 1, 2025 - October 7, 2025

Led project and program management for global integrated marketing initiatives, brand campaigns, and digital transformation efforts. Managed the end-to-end execution of a 20-country website renovation, coordinating timelines, creative workflows, and content for over 5,700 pages and 2,900 images. Spearheaded multi-channel campaign, brand, event, and program initiatives across departments, ensuring alignment from kickoff through delivery. Acted as the central liaison across brand, creative, IT, communications, executive leadership, and external vendors to ensure milestone planning, documentation, status reporting, and timely, on-brand execution.

Senior Integrated Marketing Manager at DocuSign

January 1, 2020 - October 7, 2025

Helped define and scale DocuSign’s integrated marketing function. Led the development and execution of multi-channel campaigns across digital, social, and internal enablement channels for multiple business units. Managed campaign and program processes, GTM frameworks, and cross-functional workflows to ensure strategic alignment and operational consistency. Partnered with global marketing teams to localize campaigns, supported brand refresh initiatives, and ensured consistent brand execution across all digital channels.

Integrated Marketing Strategist at OceanLuxe

January 1, 2018 - Present

Founded and led a boutique marketing agency providing end-to-end strategy, execution, and program management for B2B and B2C clients. Delivered full-cycle strategy and execution across website builds, webinars, email campaigns, content, and lead generation — improving performance and client satisfaction.

Head of Marketing Programs at Akamai Technologies

January 1, 2018 - October 7, 2025

Owned and led the marketing programs for the developer marketing division from concept to execution for a B2B cybersecurity, cloud computing, and content delivery company. Drove and oversaw user acquisition in collaboration with marketers, evangelists, and technical product managers. Developed and executed end-to-end integrated marketing strategies for programs, campaigns, and events in partnership with marketing, product and evangelist teams.

Head of Integrated Marketing-AVRS division at CDK Global

January 1, 2017 - October 7, 2025

Spearheaded, defined, and scaled the integrated marketing and campaign functions, driving customer activation and retention. Led marketing, communication, and event strategies with lead generation initiatives in partnership with the CMO, VPs, Directors, and Sales. Conducted deep dives to understand customers and end users, identifying key dealership decision makers. Developed and executed a targeted strategy that increased customer acquisition, engagement, and retention by over 200%. Managed marketing team and calendars to effectively execute and measure strategies. Monitored and analyzed field marketing impact to optimize programs.

Senior Marketing Program Manager at Salesforce

January 1, 2015 - October 7, 2025

Partnered with marketing, product, and engineering to plan, market, and execute webinars and in-person events, driving developer engagement and growth. Successfully executed the Dreamforce DevZone event, exceeding goals. Monitored campaign results using Salesforce and developed dashboard reports to identify effective strategies for future webinars and campaigns.

Senior Integrated Marketing Manager at Netgear

January 1, 2013 - October 7, 2025

Recruited for rebranding, website renovation, and B2C/B2B packaging. Liaised with marketing, content, digital agencies, and vendors to manage digital marketing project plans, branding strategies, and campaigns. Led key partner campaigns including Hallmark Stories launch via Netgear’s Roku platform, enhancing B2C engagement.

Senior Integrated Marketing Project Manager at Robert Half Intl. (Corp HQ-Remote)

January 1, 2025 - October 7, 2025

Recruited to lead project and program management for global integrated marketing initiatives, brand campaigns, and digital transformation efforts. Managed the end-to-end execution of a 20-country website renovation, coordinating timelines, creative workflows, and content for over 5,700 pages and 2,900 images. Spearheaded multi-channel campaign, brand, event, and program initiatives across departments, ensuring alignment from kickoff through delivery. Acted as the central liaison across brand, creative, IT, communications, executive leadership, and external vendor to ensure milestone planning, documentation, status reporting, and timely, on-brand execution.

Senior Integrated Marketing Manager at DocuSign

January 1, 2020 - October 7, 2025

Led the development and execution of multi-channel campaigns across digital, social, and internal enablement channels for multiple business units. Managed campaign and program processes, GTM frameworks, and cross-functional workflows to ensure strategic alignment and operational consistency. Partnered with global marketing teams to localize campaigns, supported brand refresh initiatives, and ensured consistent brand execution across all digital channels.

Integrated Marketing Strategist at OceanLuxe

January 1, 2018 - Present

Founded and led a boutique marketing agency providing end-to-end strategy, execution, and program management for B2B and B2C clients. Delivered full-cycle strategy and execution across website builds, webinars, email campaigns, content, and lead gen — improving performance and client satisfaction.

Head of Marketing Programs at Akamai Technologies

January 1, 2018 - October 7, 2025

Head of Integrated Marketing-AVRS division at CDK Global

January 1, 2017 - October 7, 2025

Spearheaded, defined, and scaled the integrated marketing and campaign functions, and drove customer activation and retention. Implemented marketing, communication, and event strategies, together with lead generation initiatives in partnership with CMO, VPs, Directors, and Sales Team. Conducted deep dive to better understand the customer and the end users, identifying the key dealership decision makers. Developed and executed an innovative targeted strategy that increased customer acquisition, engagement, and retention by over 200%.

Senior Marketing Program Manager at Salesforce

January 1, 2015 - October 7, 2025

Partnered with marketing, product, and engineering to plan, market, and execute webinars and in-person events, driving developer engagement and growth. Successfully executed Dreamforce DevZone event, exceeding 115% of multifaceted goals. Monitored and measured campaign results using Salesforce. Developed dashboard reports, identifying the most effective marketing strategies to use for future webinars and campaigns.

Senior Integrated Marketing Manager at Netgear

January 1, 2013 - October 7, 2025

Rebranding, website renovation, and B2C and B2B re-packaging. Liaised with the marketing team, content team, digital agencies, and vendors to manage digital marketing project plans, branding strategies, integrated programs and campaigns, and new product packaging. Selected to lead key partner campaigns including Hallmark Stories launch via Netgear’s Roku platform — enhancing B2C engagement.