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I'm a global insights and brand strategy professional with 5+ years of international experience, seeking to apply consumer expertise in a dedicated brand marketing role within the beauty industry. I excel at identifying growth opportunities, supporting product launches and ensuring strategic alignment across markets. I'm bilingual in French and English, with strong cross-functional collaboration and budget management skills. I’m looking to bring my experience in brand strategy, consumer insights and cross-market execution to a dynamic beauty brand, collaborating with global teams to drive impact and growth.…I'm a global insights and brand strategy professional with 5+ years of international experience, seeking to apply consumer expertise in a dedicated brand marketing role within the beauty industry. I excel at identifying growth opportunities, supporting product launches and ensuring strategic alignment across markets. I'm bilingual in French and English, with strong cross-functional collaboration and budget management skills. I’m looking to bring my experience in brand strategy, consumer insights and cross-market execution to a dynamic beauty brand, collaborating with global teams to drive impact and growth.

Solène Perrin

Brand Strategist, Marketing Strategist, Brand Designer, +2

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I'm a global insights and brand strategy professional with 5+ years of international experience, seeking to apply consumer expertise in a dedicated brand marketing role within the beauty industry. I excel at identifying growth opportunities, supporting product launches and ensuring strategic alignment across markets. I'm bilingual in French and English, with strong cross-functional collaboration and budget management skills. I’m looking to bring my experience in brand strategy, consumer insights and cross-market execution to a dynamic beauty brand, collaborating with global teams to drive impact and growth.…I'm a global insights and brand strategy professional with 5+ years of international experience, seeking to apply consumer expertise in a dedicated brand marketing role within the beauty industry. I excel at identifying growth opportunities, supporting product launches and ensuring strategic alignment across markets. I'm bilingual in French and English, with strong cross-functional collaboration and budget management skills. I’m looking to bring my experience in brand strategy, consumer insights and cross-market execution to a dynamic beauty brand, collaborating with global teams to drive impact and growth.

Available to hire

I’m a global insights and brand strategy professional with 5+ years of international experience, seeking to apply consumer expertise in a dedicated brand marketing role within the beauty industry. I excel at identifying growth opportunities, supporting product launches and ensuring strategic alignment across markets. I’m bilingual in French and English, with strong cross-functional collaboration and budget management skills.

I’m looking to bring my experience in brand strategy, consumer insights and cross-market execution to a dynamic beauty brand, collaborating with global teams to drive impact and growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Research Manager at Catalyx – Innovation Consultancy

January 1, 2025 - Present

Partnered with global brand managers to translate consumer insights into brand strategies, supporting positioning, value proposition and campaign development. Case studies included an in-depth curly hair segment in Latin America to identify unmet needs and engagement drivers, mapping the consumer journey of expectant/new mothers in the diaper category to inform portfolio/communication strategies, and shaping a seasonal chocolate campaign through data-driven messaging.

Senior Research Executive & Project Manager / Sensory Project Leader at MMR Research Worldwide

December 1, 2024 - October 7, 2025

Acted as strategic partner for global marketing and innovation teams, transforming consumer and sensory data into actionable insights for product launches and brand positioning. Managed cross-functional collaboration with R&D, marketing and suppliers; supervised a panel of 12–16 panelists; oversaw supplier purchase orders and budget validation to ensure financial alignment. Case studies included designing sensory training and comparative studies for fragrance manufacturers and developing long-term skin-condition testing methods to guide brand communication and claims.

R&D Sensory & Behaviour Sciences at Decathlon SportsLab

April 1, 2020 - October 7, 2025

Designed and executed consumer and sensory research protocols to support product development and international market adaptation. Specialized in consumer perception of odours and product sensoriality (e.g., T-shirt smell after use, yoga mat olfactory evaluation), providing insights for product development and communication strategies. Analysed cultural differences in perception to recommend market-specific brand positioning strategies.