Ashwini Bhaindarkar

Marketing Consultant at Simon Vision Consulting

Conducted SWOT analysis, stakeholder interviews, and competitive benchmarking for a nonprofit; delivered clear, actionable strategic recommendations that boosted volunteer engagement by 25%. Delivered qualitative insights from primary survey research and thematic analysis to refine brand positioning and address critical customer experience gaps.

Brand Manager at Agency M ( Advertising Agency ) Mumbai, India

Nativepur: Executed digital marketing initiatives and consumer segmentation for a traditional foods and handicrafts brand; collaborated with agencies on content and packaging, driving brand awareness and achieving a $25,000 increase in online sales. Qwicket: Led brand strategy and repositioning for a high-performance cricket gear brand; conducted benchmarking, wrote creative briefs and managed cross-functional packaging, driving 20,000 app downloads. Happyness: Developed influencer-driven digital campaigns for a premium artisanal chocolate brand; managed agency relationships, influencer outreach, and engagement metrics thereby increasing customer loyalty by 15%.

Young Insights Partner at Creativeland Asia ( Advertising Agency ) Mumbai, India

Netflix: decoded subscriber attrition by leveraging 6 Kelly Triads and 10 ethnographic immersions to identify localized content gaps, pricing sensitivity and competitor influences, culminating in strategic retention recommendations for the Indian market. Amazon: conducted consumer journey mapping by utilising shop-along sessions, 30 focus group discussions and 15 in-depth diaries, exposing convenience-driven purchase triggers, user pain points and brand loyalty signals to guide positioning strategy. United Breweries: conducted in-depth research into consumer taste perceptions for Kingfisher and Budweiser using perceptual mapping and focus groups; insights informed brand storytelling, competitive positioning, and packaging enhancements. Reliance: executed consumer research via 15 shopper journey mapping, over 100 surveys, and persona creation; identified brand loyalty drivers and key unmet needs, directly informing strategic improvements in-store experiences and retail activations.

Account Management Intern at Interpublic Group ( Advertising Agency ) Mumbai, India

Orchestrated a feasibility study and strategic roadmap for new variant launches in BMW Japan, synthesizing marketing mix, business intelligence and consumer trends to guide high-level product alignment and investment decisions. Partnered with creative, digital, and client teams to develop cohesive go-to-market strategies, integrating data-driven storytelling, brand identity alignment, and ROI projections that streamlined product launch strategies for both brands.

Marketing Consultant at Simon Vision Consulting

Conducted SWOT analysis, stakeholder interviews, and competitive benchmarking for a nonprofit; developed and presented actionable strategic recommendations that boosted volunteer engagement by 25%. Delivered qualitative insights through primary survey research and thematic analysis, enabling leadership to refine brand positioning and address critical customer experience gaps.

Brand Manager at Agency M

Nativepur: Executed digital marketing initiatives and consumer segmentation for a traditional foods and handicrafts brand; collaborated on content and packaging, driving brand awareness and increasing online sales by $25,000. Qwicket: Led brand strategy and cross-functional packaging development, contributing to 20,000 app downloads. Happyness: Directed influencer-driven campaigns, improving customer loyalty by 15%.

Young Insights Partner at Creativeland Asia

Netflix: Identified localized content gaps and pricing sensitivities via Kelly Triads and ethnographic immersions, informing retention strategy. Amazon: Mapped consumer journeys through shop-alongs, focus groups, and diaries to guide positioning. United Breweries: Tracked taste perceptions for Kingfisher and Budweiser to refine storytelling and packaging. Reliance: Conducted shopper journey mapping and surveys to uncover loyalty drivers and unmet needs for in-store experiences and retail activations.