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Hello, I’m Astrid Elizabeth Sanchez Salcedo, a senior graphic designer with over 15 years of experience shaping concepts and art direction for licensed products across agencies, production companies, and international brands. I specialize in concept development, art direction, and visual management of licensed products, ensuring brand coherence and high-quality visuals at the point of sale. I lead creative teams, develop style guides, and coordinate with marketing, production, and retail to guarantee visual coherence across formats. I oversee the full licensed product cycle from concept and preproduction to prototypes, approvals, and retail validation, always aiming for consistent brand application and effective storytelling.…Hello, I’m Astrid Elizabeth Sanchez Salcedo, a senior graphic designer with over 15 years of experience shaping concepts and art direction for licensed products across agencies, production companies, and international brands. I specialize in concept development, art direction, and visual management of licensed products, ensuring brand coherence and high-quality visuals at the point of sale. I lead creative teams, develop style guides, and coordinate with marketing, production, and retail to guarantee visual coherence across formats. I oversee the full licensed product cycle from concept and preproduction to prototypes, approvals, and retail validation, always aiming for consistent brand application and effective storytelling.

Astrid Elizabeth Sanchez Salcedo

Graphic Designer, Art Director, Designer, +3

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Hello, I’m Astrid Elizabeth Sanchez Salcedo, a senior graphic designer with over 15 years of experience shaping concepts and art direction for licensed products across agencies, production companies, and international brands. I specialize in concept development, art direction, and visual management of licensed products, ensuring brand coherence and high-quality visuals at the point of sale. I lead creative teams, develop style guides, and coordinate with marketing, production, and retail to guarantee visual coherence across formats. I oversee the full licensed product cycle from concept and preproduction to prototypes, approvals, and retail validation, always aiming for consistent brand application and effective storytelling.…Hello, I’m Astrid Elizabeth Sanchez Salcedo, a senior graphic designer with over 15 years of experience shaping concepts and art direction for licensed products across agencies, production companies, and international brands. I specialize in concept development, art direction, and visual management of licensed products, ensuring brand coherence and high-quality visuals at the point of sale. I lead creative teams, develop style guides, and coordinate with marketing, production, and retail to guarantee visual coherence across formats. I oversee the full licensed product cycle from concept and preproduction to prototypes, approvals, and retail validation, always aiming for consistent brand application and effective storytelling.

Available to hire

Hello, I’m Astrid Elizabeth Sanchez Salcedo, a senior graphic designer with over 15 years of experience shaping concepts and art direction for licensed products across agencies, production companies, and international brands. I specialize in concept development, art direction, and visual management of licensed products, ensuring brand coherence and high-quality visuals at the point of sale.

I lead creative teams, develop style guides, and coordinate with marketing, production, and retail to guarantee visual coherence across formats. I oversee the full licensed product cycle from concept and preproduction to prototypes, approvals, and retail validation, always aiming for consistent brand application and effective storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Licensing Manager – Approvals & Design at Cinematiza Producciones S.L.

January 1, 2024 - Present

Developed and supervised style guides for international brands such as emoji® and MediaLink Group; managed the design department and contributed to graphic creation of licensed products; ensured brand coherence and proper application throughout the process; led the creative team and coordinated with marketing to ensure adaptability across formats; supervised the licensed product cycle from concept through preproduction, prototypes, approvals, and retail.

Design & Approvals Manager at The Emoji Company®

December 1, 2023 - October 7, 2025

Directed the Design, Product Development, and Approvals areas; safeguarded emoji® brand visuals across licensees and partners; created style guides, packaging manuals, and new icons aligned with market trends; oversaw the graphic product cycle from concept to retail; managed approvals through MyMediabox; prepared strategic visual presentations to support sales.

Brand Assurance & Senior Graphic Designer at Exim Licensing Mexico

August 31, 2019 - October 7, 2025

Supervised graphic development of licensed products (Snoopy, Pink Panther, Breaking Bad, emoji®); ensured brand assurance from visual proposal to retail implementation; designed style guides and brand support materials for licensees; managed the full process: concept, preproduction, prototypes, and retail validation; trained designers on brand guidelines and supervised MyMediabox approvals.

Licensing Manager – Approvals & Design at Cinematiza Producciones S.L.

January 1, 2024 - Present

Development and supervision of style guides for international brands such as emoji® and MediaLink Group. Management of the design department and active participation in the graphic creation of licensed products. Brand assurance: ensuring visual coherence and proper brand application throughout the process. Leadership of the creative team and coordination with marketing to ensure adaptability across formats. Full supervision of the licensed product cycle: concept, preproduction, prototypes, approvals, and retail.

Design & Approvals Manager at The Emoji Company®

December 1, 2023 - October 7, 2025

Directed the Design, Product Development, and Approvals areas. Brand assurance for the emoji® brand, ensuring visual consistency across licensees and partners. Creation of style guides, packaging manuals, and new icons aligned with market trends. Oversaw the graphic product cycle from concept to retail. Managed approvals through MyMediabox, ensuring brand quality and consistency. Strategic visual presentations supporting sales efforts.

Brand Assurance & Senior Graphic Designer at Exim Licensing Mexico

August 1, 2019 - October 7, 2025

Supervised graphic development of licensed products (Snoopy, Pink Panther, Breaking Bad, emoji®). Brand assurance from visual proposal to retail implementation. Designed style guides and brand support materials for licensees. Managed the full process: concept, preproduction, prototypes, and retail validation. Trained designers on brand guidelines and supervised MyMediabox approvals.