Available to hire
Hi, I’m Andrés Roberto Jiménez Botero, a marketing-focused professional with a Master of Science in Marketing Management from Esade and a BA in Government and Public Affairs from Universidad de los Andes. I specialize in creating data-informed content and growth strategies, with hands-on experience in SEO, copywriting, and editorial planning across energy, telecom, and sustainability sectors.
I’ve collaborated with ESADE and leading brands on product concepts, brand positioning, and omnichannel campaigns while gaining experience in academic consulting, fundraising, and public policy analysis. I’m excited to apply my mix of analytics, storytelling, and stakeholder management to a summer 2025 opportunity where I can drive measurable results.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Work Experience
Consultant at ESADE - ISE (Integrated Systems Europe)
June 1, 2025 - October 7, 2025Audited AS-IS customer experience using interviews, surveys, and social listening to identify pain points; benchmarked ISE against CES, MWC, and InfoComm. Developed a TO-BE customer journey with segmented touchpoints and an omnichannel strategy. Designed a phased implementation roadmap within a €300K budget and presented recommendations to leadership.
SEO Copywriter and Marketing Content at Papernest
June 1, 2025 - PresentWrote and optimized over 7,500 words per week of SEO content across energy, telecom, and sustainability. Audited and revamped 200+ pages to boost organic traffic via keyword optimization, internal linking, and metadata updates. Leveraged Google Search Console and Ahrefs to identify content gaps, monitor performance, and support editorial briefs and external communications.
Consultant at ESADE - ISE (Integrated Systems Europe)
June 1, 2025 - October 7, 2025Audited current customer experience (AS-IS) using interviews, surveys, and social listening to identify pain points for new and returning attendees. Benchmarked ISE against global AV trade shows to extract omnichannel best practices. Developed a TO-BE customer journey with segmented touchpoints, improved digital tools, and loyalty-building initiatives. Designed an omnichannel strategy with ROI-driven planning and a phased roadmap within a €300K budget.
SEO Copywriter and Marketing Content at Papernest
June 1, 2025 - PresentWrote and optimized SEO-focused content (7,500+ words weekly) across energy, telecom, and sustainability. Audited and revamped 200+ pages to boost organic traffic through keyword optimization, internal linking, and metadata updates. Gained knowledge of the Spanish energy market to ensure content accuracy. Used Google Search Console and Ahrefs to identify gaps, monitor performance, and support off-page SEO. Assisted in drafting SEO reports, PR summaries, and editorial briefs to strengthen digital authority.
Marketing consultant at ESADE - Danone, Danacol
April 1, 2025 - October 7, 2025Developed a new product concept (Danacol Balance FroYo) targeting menopausal women to enhance brand relevance. Applied design thinking across research, prototyping, and testing. Led co-creation sessions and focus groups; created go-to-market strategy including branding, pricing, retail strategy, and promotional campaigns.
Marketing consultant at ESADE - Danone, Danacol
April 1, 2025 - October 7, 2025Developed a new product concept (Danacol Balance FroYo) targeting menopausal women to enhance brand relevance in Spain. Applied design thinking across stages from research to prototyping and testing. Led co-creation sessions and focus groups to align features with user needs and health trends. Created a full go-to-market strategy including branding, pricing, retail strategy, and promotional campaigns. Collaborated with ESADE faculty and Danone to present strategic recommendations.
Brand Consultant at ESADE - Pull&Bear
December 1, 2024 - October 7, 2025Recommended three innovative brand strategies to enhance Gen Z positioning. Designed digital marketing campaigns to boost brand awareness and visibility. Integrated consumer insights to align marketing with business objectives; promoted cross-team collaboration for cohesive brand strategies.
Brand Consultant at ESADE - Pull&Bear
December 1, 2024 - October 7, 2025Recommended three innovative brand strategies to enhance Gen Z positioning. Designed digital marketing campaigns to boost brand awareness and visibility. Integrated consumer insights to coordinate marketing strategies with business objectives. Fostered collaboration between student teams, academic supervisors, and Pull&Bear staff to ensure cohesive brand strategies and project execution.
Spanish Fundraising and Marketing Intern at Street Child España
August 1, 2024 - October 7, 2025Conducted qualitative research and market analysis on 50+ potential funders. Created 13 funding proposals for >€100k; by December 2025, 5 proposals were approved and helped raise over €50k. Supported marketing strategies and social media content; assisted in project launches and digital campaigns.
Spanish Fundraising and Marketing Intern at Street Child España
August 1, 2024 - October 7, 2025Conducted qualitative research and market analysis on over 50 potential funders. Prepared 13 funding proposals totaling over 100k euros; by Dec 2025, 5 proposals were approved and raised over 50k euros. Supported marketing strategies and social media content. Assisted in project launches and digital campaigns to boost engagement. Strengthened brand visibility through targeted marketing initiatives.
Consultant at Universidad de los Andes - Holding de Seguridad ltda.
December 1, 2023 - October 7, 2025Applied analytical models and systems thinking to diagnose organizational inefficiencies and align internal strategy with economic performance indicators; promoted collaboration between company leaders to align operations with broader objectives.
Consultant at Universidad de los Andes - Holding de Seguridad Ltda.
December 1, 2023 - October 7, 2025Applied analytical models and systems thinking to diagnose organizational inefficiencies and align internal strategy with economic performance indicators. Promoted collaboration between company leaders to align operations with broader business objectives.
Consultant at Universidad de los Andes - Alcaldía de Bogotá
June 1, 2023 - October 7, 2025Collaborated on environmental public policy and economic development consulting for tanneries in Tunjuelito, collecting data from 20+ tanneries; led a consultancy project on economic development and sustainability; analyzed and modeled economic impacts and engaged stakeholders.
Consultant at Universidad de los Andes - Alcaldía de Bogotá
June 1, 2023 - October 7, 2025Collaborated on environmental public policy and economic development consulting for tanneries of Tunjuelito, in partnership with the District Secretariat of Economic Development. Collected data from over 20 tanneries. Led a project using qualitative and quantitative data to shape evidence-based recommendations and analyzed economic impacts on the tannery industry. Engaged stakeholders to support sustainable growth and improve the district’s industrial initiatives’ brand visibility.
Consultant at Universidad de los Andes - Imbiodent
December 1, 2022 - October 7, 2025Consulted on internal workplace relationships and culture; recommended engagement-focused strategies to improve employee satisfaction and operational efficiency.
Consultant at Universidad de los Andes - Asociacion Santa Cruz
December 1, 2022 - October 7, 2025Delivered leadership and competitiveness consulting; created an organizational analysis and proposed strategic improvements for planning, financial sustainability, and long-term brand impact.
Consultant at Universidad de los Andes - Imbiodent
December 1, 2022 - October 7, 2025Advised on internal workplace relationships and culture. Recommended engagement-focused strategies to improve employee satisfaction and operational efficiency.
Consultant at Universidad de los Andes - Asociacion Santa Cruz
December 1, 2022 - October 7, 2025Delivered leadership and competitiveness consulting. Created an organizational analysis and proposed strategic improvements to enhance planning, financial sustainability, and long-term brand impact.
General Secretary at CCEE Reyes Católicos
June 1, 2020 - October 7, 2025Oversaw organization of a multi-country Model United Nations event with 300+ attendees and 50+ staff. Trained 25+ students to lead committees and evaluate interventions; transitioned the event to a virtual platform during the COVID-19 pandemic.
General Secretary at CCEE Reyes Católicos
June 1, 2020 - October 7, 2025Oversaw organization of a multi-country MUN event with 300+ attendees and 50+ staff. Trained 25+ students to lead committees and evaluate interventions. Transitioned the event to a virtual platform during the COVID-19 pandemic, promoting international collaboration and strategic event leadership.
Education
Master of Science in Marketing Management at Esade Business & Law School, Ramon Llull University
September 1, 2024 - October 1, 2025BA in Government and Public Affairs at Universidad de los Andes
August 1, 2020 - July 1, 2024Minor in Business Management at Universidad de los Andes
August 1, 2021 - July 1, 2024Master of Science in Marketing Management at Esade Business & Law School, Ramon Llull University
September 1, 2024 - October 1, 2025BA in Government and Public Affairs at Universidad de los Andes
August 1, 2020 - July 1, 2024Minor in Business Management at Universidad de los Andes
August 1, 2021 - July 1, 2024Qualifications
Industry Experience
Education, Government, Non-Profit Organization, Professional Services, Energy & Utilities, Media & Entertainment, Software & Internet, Telecommunications, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter in Barcelona today.