Available to hire
I am an award-winning graphic designer with 16 years of experience in desktop publication, and I’m always on the lookout for fresh inspiration and skills I can pick up. My Lego creations have been displayed in Singapore, Malaysia and Japan, and I’ve inspired some of the most high-profile Lego designers in the scene.
Based in Singapore, I lead design projects from brand identity and publication layouts to social media visuals and short videos for festivals. I enjoy collaborating with teams to turn ideas into clear, impactful visuals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Chinese
Advanced
Work Experience
Senior Graphic Designer at SAA Architects Pte Ltd
January 1, 2024 - PresentOverseeing and coordinating design projects; preparing decks for presentations and pitches; creating design decks for pitches to showcase visuals; contributed to winning three tenders (one overseas, two local); designing social media visuals for LinkedIn, Instagram, and the company website CMS with bilingual English and Chinese content to strengthen online presence.
Senior Graphic Designer at SAA Architects Pte Ltd
January 1, 2024 - PresentOversee and coordinate various design projects, including preparing decks for presentations and pitches, ensuring a seamless workflow. Create design decks for pitches, blending creativity and strategy to showcase visuals. Contributed to winning three tenders (one overseas and two local). Produce social media designs for LinkedIn, Instagram and the company website CMS with bilingual English and Chinese content to enhance online presence and brand image.
Senior Graphic Designer at TOP International Holding Pte Ltd
December 31, 2023 - October 7, 2025Coordinated with team members to develop engaging and innovative graphic designs for promotional materials (mascot, certificates, banners, t-shirts, medals, posters) for the 'The Kindness Warrior Run for School Transport' event. Evaluated and incorporated feedback from partners to ensure design objectives were met. Conceptualised and designed the company’s brand identity across social media posts, posters, presentations, newsletters and eDMs. Created clean infographics for PowerPoint decks presented to potential clients and staff. Designed TOP Sustainability Report and TOP’s newsletter TOPSTORY. Produced short videos with captions and music for festivals such as Chinese New Year, Mid-Autumn Festival, Deepavali and Christmas.
Senior Graphic Designer at TOP International Holding Pte Ltd
January 1, 2023 - October 7, 2025Coordinated with team to develop engaging and innovative graphic designs for event materials (mascot, certificate, banners, T-shirt, medal, and poster) for The Kindness Warrior Run for School Transport; evaluated feedback from partners to ensure design objectives were met. Conceptualised and designed the company’s brand identity in social media posts, posters, presentations, newsletters and EDMs; created clean infographics for PowerPoint decks; designed TOP Sustainability Report and TOPSTORY newsletter; produced short videos with captions and music for major festivals such as CNY, Mid-Autumn, Deepavali and Christmas.
Senior Graphic Designer at Epigram Books Pte Ltd
December 31, 2020 - October 7, 2025Conceptualised and designed book covers. Created two 128-page coffee table books: Mirandah Asia 35th Anniversary Book and OM Holdings Limited – 25th Anniversary Publication. Designed pitch decks for LTA Downtown Line coffee table books, Urban magazine and Urban Solutions book series.
Senior Graphic Designer at Epigram Books Pte Ltd
January 1, 2020 - October 7, 2025Conceptualised and design book covers for titles; created two 128-page coffee table books: Mirandah Asia 35th Anniversary Book and OM Holdings Limited –25th Anniversary Publication; designed pitch decks for LTA Downtown Line coffee table books, Urban magazine and Urban Solutions book series.
Senior Art Director at Asian Geographic Magazines Pte Ltd
December 31, 2019 - October 7, 2025Collaborated with editors and contributors to produce photo books such as Colours of Asia and Black is the New Blue (Volume 2). Trained interns on Adobe Creative Suite. Conceptualised and designed article layouts for ASIAN Geographic magazine ranging from 2-page infographics to 30-page features. Designed marketing collaterals for events like Images of Asia (photography competition), ADEX (Asia's largest dive expo) and MPAS/APPA awards.
Senior Art Director at Asian Geographic Magazines Pte Ltd
January 1, 2019 - October 7, 2025Collaborated with editors and contributors to produce photo books: Colours of Asia and Black is the New Blue (Volume 2); trained intern on Adobe Creative Suite; conceptualised and design article layouts for print title ASIAN Geographic magazine with stories of different lengths and formats: 2-page infographic-based to 30-page long features; designed marketing collaterals for events such as the magazine’s photography competition (Images of Asia), the largest dive expo in Asia (ADEX) and media association awards (MPAS awards and APPA).
Senior Graphic Designer at New Base Pte Ltd (formerly Publicitas Contents Pte. Ltd)
December 31, 2018 - October 7, 2025Provided art direction for photo shoots, including the FRONTLINE (Jan-Feb 2015) cover that won the MPAS Trade Cover of the Year award. Designed for publications such as SPRINGnews, CARING (Changi General Hospital), FRONTLINE (Hometeam NS), INVITES (Resort World Sentosa), PRECISION (SIA), the Nanyang Polytechnic yearbook, and the Singapore Garden Photographer of the Year coffee table book. Directed product photoshoots for in-flight magazines and Resorts World Sentosa products.
Senior Graphic Designer at New Base Pte Ltd (formerly Publicitas Contents Pte. Ltd)
January 1, 2018 - October 7, 2025Provided art direction for photo shoots - including the cover of FRONTINE (Jan-Feb 2015 issue) which won the MPAS trade cover of the year award; designed for various publications: SPRINGnews, CARING (Changi General Hospital), FRONTLINE (Hometeam NS), INVITES (Resort World Sentosa), Precision (SIA), Nanyang Polytechnic year book, Singapore Garden Photographer of The Year (coffee table book), Tigershop (Tiger Airway's inflight magazine), SkyShop (SilkAir's in-flight magazine); provided art direction for product photo shoots for in-flight magazines, products shots and Resorts World Sentosa.
Senior Graphic Designer at Mediacorp Publishing (Mediacorp)
December 31, 2013 - October 7, 2025Designed custom publications such as ROAM (travel magazine), VOICES (resident activities in Singapore), and ISCA (accounting professionals’ publications). Proposed mock-ups for potential clients’ publications.
Senior Graphic Designer at Mediacorp Publishing (Mediacorp)
January 1, 2013 - October 7, 2025Designed custom publications such as ROAM, a travel magazine; VOICES, a free magazine featuring the residents and activities in Singapore; ISCA, a magazine for accounting professionals; proposed mock-ups for potential clients’ publications.
Senior Graphic Designer at Asian Geographic Magazines Pte Ltd
December 31, 2012 - October 7, 2025Provided operational support for events (ADEX and ONE ASIA FESTIVAL). Designed ASIAN Geographic magazine and its various titles. Art-directed two books: Coral Triangle Seascapes by Ethan Daniels and Geoff Cook; The Blue Within by Aaron Wong. Designed diverse marketing collateral including banners, magazine box sets, media kits, stage panels and posters.
Senior Graphic Designer at Asian Geographic Magazines Pte Ltd
January 1, 2012 - October 7, 2025Provided operational support for events (ADEX and ONE ASIA FESTIVAL); designed Asian Geographic magazine and its titles; art-directed two books: Coral Triangle Seascapes and The Blue Within; designed marketing collateral including banners, magazine box sets, media kits, stage panels and posters.
Education
Diploma in Advertising Design with Distinctive Credit at The One Academy of Communication Design
January 1, 2002 - December 31, 2005Diploma in Advertising Design with Distinctive Credit at The One Academy of Communication Design
January 1, 2002 - December 31, 2005Qualifications
Diploma in Advertising Design with Distinctive Credit
January 1, 2002 - December 31, 2005APPA Travel Media of the Year (Gold)
January 11, 2030 - October 7, 2025APPA Media of the Year (Original Content) (Gold)
January 11, 2030 - October 7, 2025MPAS Award - Trade Front Cover of the Year (Winner)
January 11, 2030 - October 7, 2025MPAS Award - Best Front Cover Design of the Year (Nominee/Runner-up)
January 11, 2030 - October 7, 2025MPAS Award - Magazine of the Year (Bronze/Runner-up) - Asian Geographic
January 11, 2030 - October 7, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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