Regional Marketing Assistant at Bioderma (Naos Group)

Evaluated Sell-In and Sell-Out performances across 18 European markets, delivering 360 insights that guided budget allocations, future campaign developments and new product launch strategies. Led portfolio analysis for 10 product ranges, mapping SKUs into Heroes, Volume drivers, Margin drivers and Bleeders, and recommending rationalizations to optimize profitability and strengthen core assortment for each market. Developed and pitched 4 Gen Z driven Social Media Activation Ideas for 2026, with 2 selected for multi-market rollout; Coordinated and monitored campaigns to ensure alignment with global brand objectives while embedding regional adaptations. Benchmarked competitors and performed category deep-dives (Face Care, Suncare, Sensitive skin, etc.), spotting emerging market trends, consumer behaviors, and innovation opportunities. Synthesized cross-country Consumer Studies on Brand Equity into reports, SWOT analyses & best practice learnings.

External Marketing Consultant at ESSEC Beauty Chair – Estée Lauder Companies, IFF, Marionnaud

Field Project with IFF: Led a collaborative project with IFF to design a Gen Z-focused fragrance discovery tool, leveraging Spotify & Pinterest-style interfaces and validating the solution through a Consumer Survey (50+ respondents). Launching a Fragrance Line: Led the development of a fragrance concept for Jacquemus x L’Oréal, defining product positioning, range assortment, competitive benchmarking, and pricing strategy aligned with luxury codes. Social Media Campaign Strategy ELC: Crafted a Gen Z-focused social media strategy for Kilian Paris, blending fragrance and nightlife storytelling, recommending platform mix, influencer partnerships, and KPI framework.

Supply Chain Operations Assistant at L’Oréal Singapore

Primary POC for Regional Warehouse Partner, managing Order-To-Cash process and maximizing order fulfillment across 21 APAC countries. Led cross-functional projects across Customer Care, Demand Planning, Commercial, and IT teams, applying strong project management skills to streamline daily operations. Conducted daily Out-of-stock simulations for 100+ SKUs across 21 global brands to optimize inventory and minimize stockouts, safeguarding campaign launches and maximizing sales opportunities. Developed Power BI dashboards and enhanced daily broadcast reports, providing actionable insights to the team.

Marketing Assistant at Spare Parts 3D

Developed and managed lead generation campaigns (through LGM tool), optimizing customer acquisition and engagement. Spearheaded creative content planning for social media, newsletters and articles to enhance brand positioning and visibility. Coordinated with partner agencies to track KPIs and improve marketing strategies & campaign effectiveness.

Junior Project Manager / Solution Design Engineer at Reliance Jio

Led the CGNAT application project, ensuring alignment between internal teams and external partners while managing timelines to meet project deadlines. Partnered with Intel R&D and Red Hat, conducting in-depth analysis, capacity planning and performance testing to improve project outcomes, achieving 80% performance improvement. Led competitive analysis and carried out detailed research on open-source technologies to provide strategic recommendations and drive innovation.

Regional Marketing Assistant, Europe at Bioderma, Naos Group

Evaluated Sell-In and Sell-Out performances across 18 European markets, delivering 360-degree insights that guided budget allocations, future campaign developments and new product launches strategies. Led portfolio analysis for 10 product ranges, mapping SKUs into Heroes, Volume drivers, Margin drivers and Bleeders, and recommending rationalizations to optimize profitability and strengthen core assortment for each market. Developed Gen Z-driven social media activation ideas for 2026, with 2 selected for multi-market rollout; Coordinated and monitored campaigns to ensure alignment with global brand objectives while embedding regional adaptations. Benchmarked competitors and performed category deep-dives, spotting emerging market trends, consumer behaviors, and innovation opportunities. Synthesized cross-country consumer studies on brand equity into reports, SWOT analysis & best practice learnings.

External Marketing Consultant at Estée Lauder Companies; IFF; Marionnaud

Field Project with IFF: Led a collaborative project to design a Gen Z-focused fragrance discovery tool, leveraging Spotify & Pinterest-style interfaces and validating the solution through a Consumer Survey (50+ respondents). Launching a Fragrance Line: Led the development of a fragrance concept for Jacquemus x L’Oréal, defining product positioning, range assortment, competitive benchmarking, and pricing strategy aligned with luxury codes. Social Media Campaign Strategy ELC: Crafted a Gen Z-focused social media strategy for Kilian Paris, blending fragrance and nightlife storytelling, recommending platform mix, influencer partnerships, and KPI framework.

Supply Chain Operations Assistant, TRAPAC at L’Oréal Singapore

Primary POC for Regional Warehouse Partner, managing Order-To-Cash process and maximizing order fulfilment across 21 APAC countries. Led cross-functional projects across Customer Care, Demand Planning, Commercial, and IT teams, applying strong project management skills to streamline daily operations. Conducted daily Out-of-Stock simulations for 100+ SKUs across 21 global brands to optimize inventory and minimize stockouts, safeguarding campaign launches and maximizing sales opportunities. Developed Power BI dashboards and enhanced daily broadcast reports, providing actionable insights to the team.

Marketing Assistant at Spare Parts 3D Singapore

Developed and managed lead generation campaigns (through LGM tool), optimizing customer acquisition and engagement. Spearheaded creative content planning for social media, newsletters and articles to enhance brand positioning and visibility. Coordinated with partner agencies to track KPIs and improve marketing strategies & campaign effectiveness.

Junior Project Manager / Solution Design Engineer at Reliance Jio

Led the CGNAT application project, ensuring alignment between internal teams and external partners while managing timelines to meet project deadlines effectively. Partnered with Intel R&D and Red Hat, conducting in-depth analysis, capacity planning and performance testing to improve project outcomes, achieving 80% performance improvement. Led competitive analysis and carried out detailed research on open-source technologies to provide strategic recommendations and drive innovation.

Regional Marketing Assistant, Europe at Bioderma, Naos Group

Evaluated Sell-In and Sell-Out performances across 18 European markets, delivering 360 insights that guided budget allocations, future campaign developments and new product launch strategies. Led portfolio analysis for 10 product ranges, mapping SKUs into Heroes, Volume drivers, Margin drivers and Bleeders, and recommending rationalizations to optimize profitability and strengthen core assortment for each market. Developed and pitched 4 Gen Z-driven Social Media Activation ideas for 2026, with 2 selected for multi-market rollout; coordinated and monitored campaigns to ensure alignment with global brand objectives while embedding regional adaptations. Benchmarked competitors and performed category deep-dives, spotting emerging market trends, consumer behaviors, and innovation opportunities. Synthesized cross-country consumer studies on brand equity into reports, SWOT analyses & best practice learnings.

External Marketing Consultant at ESSEC Beauty Chair – Estée Lauder Companies, IFF, Marionnaud

Field project with IFF: Led a collaborative project to design a Gen Z-focused fragrance discovery tool, leveraging Spotify & Pinterest-style interfaces and validating the solution through a Consumer Survey (50+ respondents). Launching a Fragrance Line: Led the development of a fragrance concept for Jacquemus x L’Oréal, defining product positioning, range assortment, competitive benchmarking, and pricing strategy aligned with luxury codes. Social Media Campaign Strategy ELC: Crafted a Gen Z-focused social media strategy for Kilian Paris, blending fragrance and nightlife storytelling, recommending platform mix, influencer partnerships, and KPI framework.

Operations Assistant, TR APAC at L’Oréal Singapore

Primary POC for Regional Warehouse Partner, managing Order-To-Cash process and maximizing order fulfilment across 21 APAC countries. Led cross-functional projects across Customer Care, Demand Planning, Commercial, and IT teams, applying strong project management skills to streamline daily operations. Conducted daily Out-of-Stock simulations for 100+ SKUs across 21 global brands to optimize inventory and minimize stockouts, safeguarding campaign launches and maximizing sales opportunities. Developed Power BI dashboards and enhanced daily broadcast reports, providing actionable insights to the team.

Marketing Assistant at Spare Parts 3D Singapore

Developed and managed lead generation campaigns (through LGM tool), optimizing customer acquisition and engagement. Spearheaded creative content planning for social media, newsletters and articles to enhance brand positioning and visibility. Coordinated with partner agencies to track KPIs and improve marketing strategies & campaign effectiveness.