I’m Vinod (aDiRAJ) Wakkchare, a Mumbai-based fashion and advertising photographer with a passion for transforming ideas into compelling visual stories. With a career built on self-driven creativity and industry collaborations, I’ve developed a versatile portfolio that spans editorial, commercial, and cinematic photography. My work has been published in leading magazines such as Marie Claire, Elle, L’Officiel, and International Salon, and I’ve had the opportunity to work with some of India’s most celebrated fashion designers, capturing their creations through editorial and campaign shoots. I've collaborated with top advertising agencies including Ogilvy & Mather, Leo Burnett, Grey Global Group, Lowe Worldwide, Creativeland Asia and Rediffusion on high-profile campaigns. I’ve also led creative production teams for global e-commerce brands such as Vero Moda, Jack & Jones, and Only, and have shot promotional stills for Bollywood films including Ghajini, Raaz II, and Once Upon a Time in Mumbaai. Winning three Cannes awards remains a career-defining milestone — a testament to my commitment to craft and creative excellence. I continue to explore new perspectives through the lens, always looking forward to the next story worth capturing. Specialties: Fashion Photography | Advertising Campaigns | Portraits & People | Product & Still Life | Real Estate | E-Commerce | AI Visual Creation. Fashion Photography | Advertising Campaigns | Portraits & People | Product & Still Life | Real Estate | E-Commerce | AI Visual Artist. I have begun exploring the world of AI image creation, not as a replacement for photography, but as a new canvas of imagination. Just as a lens can frame reality, AI allows me to reimagine possibilities beyond it. This blend of craft and innovation excites me, where tradition meets technology, and storytelling finds new dimensions. Your thoughts and collaborations are always welcome.

Adiraj Wakkchare

I’m Vinod (aDiRAJ) Wakkchare, a Mumbai-based fashion and advertising photographer with a passion for transforming ideas into compelling visual stories. With a career built on self-driven creativity and industry collaborations, I’ve developed a versatile portfolio that spans editorial, commercial, and cinematic photography. My work has been published in leading magazines such as Marie Claire, Elle, L’Officiel, and International Salon, and I’ve had the opportunity to work with some of India’s most celebrated fashion designers, capturing their creations through editorial and campaign shoots. I've collaborated with top advertising agencies including Ogilvy & Mather, Leo Burnett, Grey Global Group, Lowe Worldwide, Creativeland Asia and Rediffusion on high-profile campaigns. I’ve also led creative production teams for global e-commerce brands such as Vero Moda, Jack & Jones, and Only, and have shot promotional stills for Bollywood films including Ghajini, Raaz II, and Once Upon a Time in Mumbaai. Winning three Cannes awards remains a career-defining milestone — a testament to my commitment to craft and creative excellence. I continue to explore new perspectives through the lens, always looking forward to the next story worth capturing. Specialties: Fashion Photography | Advertising Campaigns | Portraits & People | Product & Still Life | Real Estate | E-Commerce | AI Visual Creation. Fashion Photography | Advertising Campaigns | Portraits & People | Product & Still Life | Real Estate | E-Commerce | AI Visual Artist. I have begun exploring the world of AI image creation, not as a replacement for photography, but as a new canvas of imagination. Just as a lens can frame reality, AI allows me to reimagine possibilities beyond it. This blend of craft and innovation excites me, where tradition meets technology, and storytelling finds new dimensions. Your thoughts and collaborations are always welcome.

Available to hire

I’m Vinod (aDiRAJ) Wakkchare, a Mumbai-based fashion and advertising photographer with a passion for transforming ideas into compelling visual stories. With a career built on self-driven creativity and industry collaborations, I’ve developed a versatile portfolio that spans editorial, commercial, and cinematic photography.

My work has been published in leading magazines such as Marie Claire, Elle, L’Officiel, and International Salon, and I’ve had the opportunity to work with some of India’s most celebrated fashion designers, capturing their creations through editorial and campaign shoots.

I’ve collaborated with top advertising agencies including Ogilvy & Mather, Leo Burnett, Grey Global Group, Lowe Worldwide, Creativeland Asia and Rediffusion on high-profile campaigns. I’ve also led creative production teams for global e-commerce brands such as Vero Moda, Jack & Jones, and Only, and have shot promotional stills for Bollywood films including Ghajini, Raaz II, and Once Upon a Time in Mumbaai.

Winning three Cannes awards remains a career-defining milestone — a testament to my commitment to craft and creative excellence. I continue to explore new perspectives through the lens, always looking forward to the next story worth capturing.

Specialties: Fashion Photography | Advertising Campaigns | Portraits & People | Product & Still Life | Real Estate | E-Commerce | AI Visual Creation.

Fashion Photography | Advertising Campaigns | Portraits & People | Product & Still Life | Real Estate | E-Commerce | AI Visual Artist.

I have begun exploring the world of AI image creation, not as a replacement for photography, but as a new canvas of imagination. Just as a lens can frame reality, AI allows me to reimagine possibilities beyond it. This blend of craft and innovation excites me, where tradition meets technology, and storytelling finds new dimensions. Your thoughts and collaborations are always welcome.

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Language

English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Gujarati
Intermediate
Bengali
Intermediate

Work Experience

Freelance Photographer at Vinod Wakkchare Photography
January 1, 2007 - Present
Freelance photographer since 2007 with a focus on fashion, editorial and advertising; responsible for creative direction, lighting, shoot execution and post-production.
Co-owner & COO at Foto Sharkss
January 1, 2017 - October 8, 2025
Co-founded and managed operations, client relations and project delivery; oversaw creative projects and production workflows.
Chief Creative Officer at Koncept Wings - Dubai
January 1, 2020 - October 8, 2025
Led creative direction and strategy; collaborated with fashion designers and film publicity for Bollywood projects; delivered high-quality imagery for publications including GQ, Marie Claire, Elle, and L’Officiel.
Proprietor at Adiraj Productions
January 1, 2021 - Present
Owner of a photography/production outfit providing services across advertising and fashion; partnered with renowned publications and agencies to deliver impactful imagery.
Freelance Photographer at Vinod Wakkchare Photography
January 1, 2007 - Present
Independent photographer specializing in advertising and fashion photography across indoor and outdoor shoots. Led shoots from concept to completion, including lighting, direction of models and still life arrangements, and post-production coordination. Built long-standing relationships with fashion brands, magazines, and advertising agencies to deliver high-quality imagery and creative direction.
Co-founder / COO at Foto Sharkss
January 1, 2017 - October 8, 2025
Co-founded and managed operations of a photography venture; oversaw client briefings, shoot coordination, budgeting, and post-production workflows; collaborated with fashion designers and advertising agencies; contributed to building a diverse portfolio for national and international brands.
Chief Creative Officer at Koncept Wings
January 1, 2020 - October 8, 2025
Led creative strategy and visual direction for campaigns; collaborated with fashion designers and Bollywood film publicity campaigns; mentored teams of photographers and stylists; produced imagery for magazines (GQ, Marie Claire, Elle, L’Officiel) and advertising campaigns.
Proprietor at Adiraj Productions
January 1, 2021 - Present
Founder and owner of a production house delivering high-quality imagery for fashion, entertainment, and advertising; responsible for client liaison, concept development, budgeting, recruitment, and end-to-end production.
Freelance Photographer at Vinod Wakkchare Photography
January 1, 2007 - Present
Freelance photographer; collaborated with fashion and film industries; published imagery for fashion magazines and advertising campaigns. Also credited for work with various art and creative teams internationally.
Co-owner and COO at Foto Sharkss
January 1, 2017 - October 8, 2025
Co-founded photography business; led operations and project delivery.
Proprietor at Adiraj Productions
January 1, 2021 - Present
Owner/Proprietor providing photographic and production services for fashion, beauty, and advertising campaigns.
Chief Creative Officer at Koncept Wings - Dubai
January 1, 2020 - October 8, 2025
Led creative direction and collaborated with fashion designers; produced imagery for Bollywood film publicity and major publications (GQ, Marie Claire, Elle, L'Officiel, International Salon, M et Alic?). Worked with major ad agencies (Ogilvy, Lowe Worldwide, Leo Burnett, Grey, Percept, BeeHive, Publicis, McCann Worldgroup).
Freelance Photographer at Vinod Wakkchare Photography
January 1, 2007 - Present
Delivering advertising and fashion imagery for indoor, outdoor and studio shoots; coordinating clients, locations, crew and lighting to produce compelling campaigns.
Co-owner and COO at Foto Sharkss
January 1, 2017 - October 8, 2025
Led daily operations, project oversight, client coordination and business development for a boutique photography venture.
Proprietor at Adiraj Productions
January 1, 2021 - Present
Owner/producer; oversee concept development, production planning and delivery of high-quality imagery for fashion and advertising projects.
Chief Creative Officer at Koncept Wings - Dubai
January 1, 2020 - October 8, 2025
Led creative direction; collaborated with renowned fashion designers and Bollywood film publicity to craft campaigns and visual content.
Freelance Photographer at Vinod Wakkchare Photography
January 1, 2007 - Present
Freelance photographer focusing on advertising, fashion, and editorial imagery. Built a diverse portfolio and established long-term relationships with clients and publications. Managed shoots end-to-end, including concept development, styling coordination, lighting, and post-production workflows.
Co-owner & COO at Foto Sharkss
January 1, 2017 - October 8, 2025
Co-founded photography venture, overseeing operations, client relations, and project delivery. Led creative direction for campaigns and ensured high-quality output across assignments.
Proprietor at Adiraj Productions
January 1, 2021 - Present
Owned and operated a production company providing photography, video, and creative services for fashion and brand campaigns. Coordinated teams, budgets, and timelines to deliver polished visual content.
Chief Creative Officer at Koncept Wings - Dubai
January 1, 2020 - October 8, 2025
Led creative strategy and direction for campaigns in fashion and film publicity. Collaborated with renowned fashion designers and produced high-quality imagery for national and international brands. Partnered with major publications to deliver impactful visuals and supervised multi-disciplinary creative teams.
Freelance Photographer at Vinod Wakkchare Photography
January 1, 2007 - Present
Specialized in advertising, fashion, and editorial photography. Managed shoots from concept to delivery, handling lighting, direction with models, still life, and post-production including retouching and color correction. Collaborated with designers, brands, and publications to deliver high-quality imagery.
Co-owner and COO at Foto Sharkss
January 1, 2017 - October 8, 2025
Co-founded and ran operations, overseeing photography projects, client relations, and team coordination. Contributed to creative direction and production planning.
Proprietor at Adiraj Productions
January 1, 2021 - Present
Owner and producer of a photography and creative services outfit; led project scoping, client liaison, and delivery of high-quality imagery.
Chief Creative Officer at Koncept Wings - Dubai
January 1, 2020 - October 8, 2025
Led creative direction; collaborated with top fashion designers and Bollywood film publicity teams; produced imagery for campaigns and publicity materials; partnered with agencies including Ogilvy, McCann Worldgroup, Leo Burnett, Grey, and more.
Freelance Photographer at Vinod Wakkchare Photography
January 1, 2007 - Present
Provided professional photography services for advertising, fashion shoots and still-life campaigns; managed shoots end-to-end including lighting and camera operation; collaborated with models, stylists, and creative teams to deliver high-quality imagery.
Co-owner & COO at Foto Sharkss
January 1, 2017 - October 8, 2025
Co-founded and ran the company, overseeing operations, client relationships, project management and production of visual campaigns.
Proprietor at Adiraj Productions
January 1, 2021 - Present
Owner and lead creative producer, heading photography projects for fashion and advertising and managing production, post-production and client communications.
Chief Creative Officer at Koncept Wings - Dubai
January 1, 2020 - October 8, 2025
Led creative direction and production; collaborated with renowned fashion designers and Bollywood publicity teams; delivered high-impact imagery for campaigns and film publicity.
Freelance Photographer at Vinod Wakkchare Photography
January 1, 2007 - Present
Provided commercial and fashion photography services for indoor and outdoor shoots; skilled in lighting, composition, and post-production; collaborated with models, stylists, and agencies to deliver high-quality imagery; interpreted client briefs and directed on-set photography, including still life and fashion campaigns; work published under the Vinod Wakkchare name.
Co-owner and COO at Foto Sharkss
January 1, 2017 - October 8, 2025
Led operations, project management, and creative direction for photography ventures; supervised shoots, production schedules, budgeting, vendor coordination, and client liaison; expanded service offerings and built a client base in fashion, lifestyle, and advertising.
Proprietor at Adiraj Productions
January 1, 2021 - Present
Founder and head of a production company delivering photography, videography, and creative services; manages end-to-end project workflows, client brief interpretation, budgeting, on-set leadership, and post-production oversight; maintains strategic partnerships with fashion and beauty publications and agencies.
Chief Creative Officer at Koncept Wings - Dubai
January 1, 2020 - October 8, 2025
Led creative direction and brand storytelling across campaigns; supervised collaborations with fashion designers and film publicity teams for Bollywood projects; produced high-impact visual campaigns for national and international brands; coordinated with agencies (Ogilvy, Lowe Worldwide, Leo Burnett, Grey, Percept, BeeHive, Publisis, McCann Worldgroup) and multi-disciplinary teams. Worked on campaigns and publicity for Ghajini, Raaz II, Ayesha, Once Upon a Time in Mumbai, and other projects.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Other