Available to hire
I’m Sofia Taxell, a creative producer and marketing strategist with 7+ years of experience bridging campaign strategy, content production, and project delivery. I love turning audience insights into clear, story-driven creative—whether that means scripting, coordinating shoots, managing timelines, or shaping brand assets that help campaigns perform across markets.
Across my roles, I’ve managed end-to-end marketing execution (from planning and lead generation to workshops, sales support, and calendar coordination) and delivered multilingual, performance-aware content for regional and international campaigns. I’m especially motivated by building creative that connects—translating complex topics into accessible stories, collaborating closely with partners, and using results to guide decisions so ideas move confidently from concept to delivery.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Swedish
Fluent
English
Fluent
Finnish
Fluent
Spanish; Castilian
Advanced
Norwegian
Advanced
French
Beginner
German
Beginner
Dutch
Beginner
Work Experience
Creative Project Manager at Soso Agency, Spain
December 31, 2023 - October 11, 2025Creative direction, script writing, and project management; signing new clients; facilitating workshops; sessions and project planning; provided sales support including calendar management, lead generation, and meeting coordination.
Creative Project Manager at Stories España
December 31, 2023 - October 8, 2025Creative direction, script writing, and project management; signed new clients; facilitated workshop sessions and project planning; provided sales support including calendar management, lead generation, and meeting coordination. WordPress content optimization and translation.
Creative Project Manager at Soso Agency
January 1, 2023 - October 11, 2025Signing new clients, facilitating workshop sessions and project planning. Provided sales support, including calendar management, lead generation, and meeting coordination. WordPress content optimization and translation. Industry articles. Campaign strategy.
Creative Project Manager at Soso Agency Oy
January 1, 2022 - December 31, 2023Managed and produced creative and marketing projects, coordinating stakeholders and priorities across markets. Oversaw work related to creative direction, scriptwriting, project planning, and the signing/new-client onboarding process. Facilitated workshop sessions and ensured clear execution in fast-paced environments. Also provided sales support including calendar management, lead generation, and meeting coordination. Supported WordPress content optimization and translation workflows, contributing to ongoing campaigns and industry article initiatives.
Marketing Manager and Online Marketer at Nordics Ledstores B.V.
December 31, 2021 - October 11, 2025Led the marketing department with 15+ employees and 7 web shops; campaign strategy with 25% yearly growth; market entry strategy and execution for Finland, Sweden and Denmark; department recruitment, reports, workshops, team building and support.
Marketing Manager and Online Marketer, Nordics at Ledstors B.V.
January 1, 2021 - October 11, 2025Manager of the marketing department with 15+ employees and 7 web shops. Campaign strategy with 25% early growth. Market entry strategy and execution - Finland, Sweden and Denmark. Department recruitment, reports, workshops, team building and support.
Marketing Manager and Online Marketer at Nordics Ledstors B.V.
January 1, 2021 - October 8, 2025Led the marketing department with 15+ employees and managed 7 webshops. Implemented market entry and campaign strategies, achieving 25% yearly growth. Coordinated department recruitment, reporting, workshops, and team-building across Finland, Sweden, and Denmark.
Creative Strategy & Production (Agency work) at Soso Agency Oy
January 1, 2020 - December 31, 2023Led campaign and content initiatives across Armenia, Romania, and Poland, and supported additional projects in Iraq and Georgia. Produced video, app, blog, and social content; contributed to a 20% increase in app sales and a 35% increase in visibility across key markets. Developed brand assets such as a brand book and exhibition concepts in collaboration with internal teams and external partners, ensuring delivery of campaigns and key initiatives. Created audience-focused content around complex topics to make information more accessible for diverse communities, while managing multiple campaigns and workstreams across fast timelines.
Creative Marketing Lead and Brand Architect at Soso Agency Oy Ab
January 1, 2020 - PresentCreative direction, campaign strategy, and content production for brands and artists in music, events, and social impact sectors. Delivered 2 music albums and 3 video productions for King Yanz; created and executed marketing campaigns increasing engagement by 30% and audience reach by 20%; designed and promoted 5+ branded events; produced digital content boosting visibility by 40% across Instagram, Meta, and TikTok; built collaborations with artists and partners; led to 3x more media mentions and improved brand recognition.
Creative Marketing Lead and Brand Architect at Soso Agency
January 1, 2020 - PresentCreative digital direction, campaigns strategy, and content production for brands and artists in music, events, and social impact sectors (Safe YOU). Delivered 2 music albums and 3 video productions for King Yanz, all completed on time and within budget. Created and executed marketing campaigns that increased engagement by 30% and audience reach by 20%. Designed and promoted 5+ branded events (50–450 attendees), achieving a 90% average attendee rate. Produced digital content (visuals, copy, video) that boosted event and brand visibility by 40% across Instagram, Meta, and TikTok. Built and managed collaborations with artists and partners, leading to 3x more media mentions and improved brand recognition.
Creative Marketing Lead and Brand Architect at Soso Agency Oy Ab
January 1, 2020 - PresentLed creative marketing, brand architecture and content production for brands and artists in music, events, and social impact sectors (Safe YOU). Delivered 2 music albums and 3 video productions for King Yanz; designed and executed marketing campaigns increasing engagement by ~30% and audience reach by ~20%. Created and promoted 5+ branded events (50–650 attendees) with a 90% average attendance. Produced digital content (visuals, copy, video) boosting visibility across Instagram, Meta, and TikTok. Built and managed collaborations with artists and partners, delivering 3x more media mentions and improved brand recognition.
Marketing Manager & Online Marketer (Nordics) at Nordics Ledstores B.V.
January 1, 2019 - December 31, 2021Helped scale an e-commerce business by building structured campaigns that drove 25% year-early growth. Managed and supported a marketing team of 15+ people across seven online stores. Led marketing setup and launch for new Nordics markets (Finland, Sweden, Denmark). Introduced clearer reporting so decisions were based on performance rather than guesswork, and improved cross-department collaboration through recruitment and training of team members.
Education
BSc in Business Administration and Economics at Åbo Akademi University, Turku, Finland
January 5, 2009 - September 4, 2014Major: Information Systems
Minor: Private Law
MSc in International Marketing at Hult International Business School, London,UK
September 3, 2018 - August 9, 2019BSc in Business Administration and Economics at Åbo Akademi University, Turku, Finland
January 11, 2030 - October 11, 2025MSc in International Marketing at Hull International Business School, London, United Kingdom
January 11, 2030 - October 11, 2025BSc in Business Administration and Economics at Åbo Akademi University
January 11, 2030 - October 11, 2025BSc in Business Administration and Economics at Åbo Akademi University
January 1, 2016 - January 1, 2018Dean’s List (exemplary achievements) at MSc in International Marketing
January 1, 2018 - January 1, 2019MSc in International Marketing at Hult International Business School, London, United Kingdom
January 1, 2019 - January 1, 2020Qualifications
International Marketing (25 ECTS) – University studies (UIBS Barcelona)
January 10, 2012 - December 14, 2012Business Studies – London Metropolitan University (25 ECTS)
January 10, 2011 - December 16, 2011Dean's List for exemplary achievements - Best Leadership Speech
September 3, 2018 - December 17, 2018Dean's List for exemplary achievements
January 11, 2030 - October 11, 2025Best Leadership Speech
January 11, 2030 - October 11, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Other, Education, Retail
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director today.