Muhammad Shaker

Media Buyer & Store Growth Consultant at EverBlack

Managed fashion campaigns across Meta (Facebook/Instagram), TikTok, and WhatsApp; built full-funnel ad campaigns with awareness, engagement, and conversions; created retargeting and lookalike campaigns using dynamic product ads; increased average order value by 21%.

Media Buyer & E-commerce Specialist at Talah Aljood – Gourmet Dates, KSA

Planned and managed performance campaigns across Meta (Facebook/Instagram), TikTok, and WhatsApp targeting Gulf audiences; created culturally resonant creative strategies and product positioning for dates; implemented retargeting flows and lookalikes; increased AOV and ROAS; produced weekly optimization reports.

Media Buyer & E-commerce Specialist at Lotus Store – Home Essentials (KSA)

Managed paid campaigns across Meta and Google Ads for a wide range of home-essentials products; built mobile-first checkout funnels; integrated product catalogs with feeds (Shopify); optimized ads, landing pages, and catalog ads; achieved ROAS above 3x.

Media Buyer & E-commerce Specialist at Zena Store – Cosmetics & Skincare

Developed conversion-focused campaigns for cosmetics and skincare across Meta, TikTok, and WhatsApp; created native-style video creatives; built dynamic product ads and funnels; optimized for platform-specific user behavior.

Media Buyer & E-commerce Specialist at Rocket Agency

Planned and executed paid ad campaigns across Meta, Google Ads, and Snapchat; targeted Saudi families with outdoor, camping, and fitness gear across Meta, TikTok, and Snapchat; built full-funnel strategies; redesigned landing pages using CartFlows; reduced cart abandonment; delivered weekly performance reports to management.

Media Buyer & E-commerce Specialist at Fasila – Web Solutions & Programming

Managed performance marketing campaigns for affiliate networks and e-commerce platforms across Meta Ads, Google Ads, and native ad networks; created CPA offers; built conversion funnels and tracked results with ongoing optimization.

Media Buyer & E-commerce Specialist at Akarak Real Estate Marketing

Planned and executed paid ad campaigns across Meta, Google Ads, and other platforms; built landing pages and lead funnels; integrated with CRM; improved lead quality and follow-up efficiency; used retargeting and lookalike tactics.

Media Buyer & E-commerce Specialist at Freelance (MaxBounty, Noon, Amazon, etc.)

Drove performance for multiple affiliate networks and e-commerce vendors; built lead generation and product ads; performed A/B testing; produced weekly performance reports; optimized bids and creative strategies.

Media Buyer & E-commerce Specialist at Kaf Store – Egypt

Remote, Part-time role focusing on Google Ads (Search & Display) and Meta Ads campaigns; generated leads and sales; built landing pages and CRM integration.

Media Buyer & E-commerce Specialist at Talha Aljood – Gourmet Dates, KSA

Planned and executed paid ad campaigns across Meta, Google Ads, TikTok, and Snapchat; built full-funnel strategies tailored to Gulf cultural themes; produced video creatives and ad copies; set up Meta Pixel, Conversion API, and GA4 for tracking; built retargeting and lookalike audiences; collaborated with store teams to streamline product pages; delivered weekly performance reports; improved ROAS.

Media Buyer & E-commerce Specialist at Zeina Store – Cosmetics & Skincare

Managed paid campaigns across Meta, Google Ads, Snapchat; created funnel-based ad sets and dynamic creatives; integrated WhatsApp for direct sales; optimized for ROAS; produced native-style video creatives; tracked with GA4/Looker Studio; provided weekly performance reporting.

Media Buyer & E-commerce Specialist at Fasila – Web Solutions & Programming

Planned and executed Google Ads (Search & Display) and Meta Ads campaigns to generate high-quality leads for software development and digital services; built repeatable funnel logic; created dynamic product bundles; collaborated with CRM and sales to ensure lead quality.

Media Buyer & E-commerce Specialist at Rocket Agency

Built end-to-end funnel strategies for Meta, Google Ads, TikTok, Snapchat across fashion campaigns; created product category pages; integrated dynamic creatives; set up retargeting and lookalike audiences; delivered weekly performance reports; optimized ROAS.

Marketing / Media Buyer at A KaraK Real Estate Marketing

Planned and executed paid campaigns for real estate clients using Meta Ads, Google Ads; built funnel-based landing pages; provided CRO insights; managed budgets and ROI.