I'm Juan Hoyos, a Colombian-Croatian marketing and brand leadership professional with a strong track record in account management, strategic planning, and cross-functional leadership across Latin America and Europe. I excel at building lasting customer relationships, guiding brand strategy, and delivering results through collaboration, analytical thinking, and a hands-on, calm approach to problem solving. I thrive in creative, fast-paced environments and enjoy simplifying complexity, mentoring teams, and driving growth through clear communication and pragmatic planning. Fluent in English, Spanish, Croatian, and Italian, I bring a global perspective and a pragmatic mindset to every project I undertake.

Juan Hoyos

I'm Juan Hoyos, a Colombian-Croatian marketing and brand leadership professional with a strong track record in account management, strategic planning, and cross-functional leadership across Latin America and Europe. I excel at building lasting customer relationships, guiding brand strategy, and delivering results through collaboration, analytical thinking, and a hands-on, calm approach to problem solving. I thrive in creative, fast-paced environments and enjoy simplifying complexity, mentoring teams, and driving growth through clear communication and pragmatic planning. Fluent in English, Spanish, Croatian, and Italian, I bring a global perspective and a pragmatic mindset to every project I undertake.

Available to hire

I’m Juan Hoyos, a Colombian-Croatian marketing and brand leadership professional with a strong track record in account management, strategic planning, and cross-functional leadership across Latin America and Europe. I excel at building lasting customer relationships, guiding brand strategy, and delivering results through collaboration, analytical thinking, and a hands-on, calm approach to problem solving.

I thrive in creative, fast-paced environments and enjoy simplifying complexity, mentoring teams, and driving growth through clear communication and pragmatic planning. Fluent in English, Spanish, Croatian, and Italian, I bring a global perspective and a pragmatic mindset to every project I undertake.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent
Croatian
Advanced
Italian
Advanced

Work Experience

Account Director at JWT (J. Walter Thompson)
January 1, 2005 - October 8, 2025
Responsible for managing the Codensa electricity account.
Account Executive at Geometry Global
January 1, 2006 - October 8, 2025
Responsible for managing the Caja Social and BCSC bank accounts.
Account Executive & PM at Geometry Global
January 1, 2006 - October 8, 2025
Responsible for managing the Adidas and Black & Decker accounts for Latin America.
Marketing and Commercial Director at Barcelona, Spain
January 1, 2020 - October 8, 2025
Carried out marketing and product strategies for various brands and budgets.
Chief Customer Officer (CCO) at MKM Producciones
January 1, 2022 - Present
Influencing corporate customer relationship activities in sales, marketing, finance (billing) and post-sales support.
Account Director at JWT
January 1, 2005 - October 8, 2025
Responsible for managing the Codensa electricity company account.
Account Executive at Geometry Global
January 1, 2006 - October 8, 2025
Responsible for Caja Social and BCSC bank accounts.
Account Executive & PM at Geometry Global
January 1, 2006 - Present
Responsible for Adidas and Black & Decker accounts for Latin America.
Chief Customer Officer (CCO) at MKM Producciones
January 1, 2022 - Present
Influencing corporate customer relationship activities in sales, marketing, finance (billing) and post-sales support.
Chief Customer Officer (CCO) at MKM Producciones
January 1, 2022 - Present
Responsible for influencing corporate customer relationship activities in sales, marketing, finance (billing) and post-sales support.
Marketing and Commercial Director at MKM Producciones
January 1, 2020 - October 8, 2025
Carrry out marketing and product strategies for various brands as well as their budget.
Account Director at JWT
January 1, 2005 - October 8, 2025
Responsible for managing the Codensa electricity company account.
Account Executive at Geometry Global
January 1, 2006 - October 8, 2025
Responsible for managing Caja Social and BCSC bank accounts.
Account Executive & PM at TBWA
January 1, 2006 - October 8, 2025
Responsible for managing the Adidas and Black & Decker accounts for Latin America.

Education

Advertising Degree at Bogotá, Colombia
January 1, 2011 - January 1, 2015
Bachelor Degree at Bogotá, Colombia
January 1, 1982 - January 1, 1995
MBA Master in Business Administration at Barcelona, Spain
January 1, 2011 - January 1, 2015
Master of Business Administration (MBA) at Barcelona, Spain
January 1, 2011 - January 1, 2015
Advertising Degree at Bogotá, Colombia
January 1, 2011 - January 1, 2015
Bachelor Degree at Bogotá, Colombia
January 1, 1982 - January 1, 1995
Master of Business Administration (MBA) at Barcelona, Spain
January 1, 2011 - January 1, 2015
Bachelor Degree at Bogotá, Colombia
January 1, 1982 - January 1, 1995

Qualifications

FIP Grand Prix de Cristal Award (Winner)
January 1, 2007 - October 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Telecommunications