Lara

Planned and executed industry events and campaigns; shaped the company’s visual storytelling approach for post-event content; contributed to digital marketing through content creation, campaign rollout, email marketing and brand asset development. Created engaging video content for the website (long-form videos) and social media campaigns (short-form videos), including Instagram Reels and LinkedIn videos. Collaborated with creative teams to develop scripts and visual guidelines for branded content; managed feedback loops with stakeholders to refine content and improve audience engagement.

- Assisted in developing marketing materials and evaluating campaigns through data analysis and reporting; supported content creation, market research and strategy development; contributed to cross-channel campaigns and internal communications. - Conducted qualitative and quantitative research to uncover consumer insights and market trends. - Supported brand health tracking, competitor analysis, and media spend reporting to inform strategic decisions.