Hello, I'm Salma Raafat. I’m a passionate Marketing Specialist with 6 years of experience in managing social media platforms, creating engaging content, and running successful media buying campaigns. I have worked across diverse industries such as cosmetics, fashion, F&B, interior design, and anti-insect products, with experience spanning both Egypt and UAE. I graduated from Faculty of Mass Communication, specializing in Public Relations and Advertising, and hold a diploma in Digital Marketing. My journey began when I discovered my passion for digital marketing, and since then, I’ve dedicated myself to creating impactful strategies that connect brands with their audience.

Salma Rafat

Hello, I'm Salma Raafat. I’m a passionate Marketing Specialist with 6 years of experience in managing social media platforms, creating engaging content, and running successful media buying campaigns. I have worked across diverse industries such as cosmetics, fashion, F&B, interior design, and anti-insect products, with experience spanning both Egypt and UAE. I graduated from Faculty of Mass Communication, specializing in Public Relations and Advertising, and hold a diploma in Digital Marketing. My journey began when I discovered my passion for digital marketing, and since then, I’ve dedicated myself to creating impactful strategies that connect brands with their audience.

Available to hire

Hello, I’m Salma Raafat. I’m a passionate Marketing Specialist with 6 years of experience in managing social media platforms, creating engaging content, and running successful media buying campaigns. I have worked across diverse industries such as cosmetics, fashion, F&B, interior design, and anti-insect products, with experience spanning both Egypt and UAE.

I graduated from Faculty of Mass Communication, specializing in Public Relations and Advertising, and hold a diploma in Digital Marketing. My journey began when I discovered my passion for digital marketing, and since then, I’ve dedicated myself to creating impactful strategies that connect brands with their audience.

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Language

English
Advanced
Arabic
Fluent

Work Experience

Marketing Specialist at OM Studio
May 1, 2024 - October 8, 2025
I creat monthly content calendars including posts, reels and stories, plan and execute media buying campaigns and explore AI-based tools to create animations.
Marketing Specialist (Part-time) at OMS Studio
May 1, 2024 - Present
Creating monthly content calendars, including posts, reels and stories. Planning and executing media buying campaigns. Creating monthly report for the campaigns results. Using AI tools to create animations. Designing the stories using Canva and InShot.
Content Creator (Part-time) at SKEMA Advertising Agency
July 1, 2024 - October 8, 2025
Creating monthly content calendars, including posts and reels. Managing the social media platforms.
Digital Marketing Internship
October 1, 2022 - October 8, 2025
Facebook: Content creation - Media buying - Businesses management; Instagram: Content creation - Media buying - Businesses management; LinkedIn: Content creation - Media buying - Businesses management; Snapchat: Content creation - Media buying - Businesses management; TikTok: Content creation - Media buying - Businesses management; Google: Leads (search, display, video) - Optimisation for Google search campaigns.
Social Media Moderator at Modishwear (Online Shop)
April 1, 2022 - October 8, 2025
Managing the social media platforms.
Social Media Moderator at IL Penalo Re Restaurant and Cafe
January 1, 2020 - October 8, 2025
From January 2019 to January 2020: Managing the social media platforms.
Social Media Moderator at Modishwear (Online Shop)
April 1, 2022 - October 8, 2025
Managing social media platforms. Writing captions for posts on Facebook and Instagram. Replying to messages and comments.
Social Media Moderator at IL Penalo Restaurant and Cafe
January 1, 2020 - October 8, 2025
Managed social media platforms and content; engaged with followers and managed inquiries.
Digital Marketing Specialist at IMP
June 1, 2022 - October 8, 2022

Education

Bachelor of Mass Communication at Cairo University
January 11, 2030 - January 1, 2019
Digital Marketing Diploma at IMP.
January 11, 2030 - October 8, 2025

Qualifications

ICDL (International Computer Driving License)
January 11, 2030 - October 8, 2025
English Course - Armed Forces Institute of Languages
January 11, 2030 - October 8, 2025
Graphic Design Courses
January 11, 2030 - October 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Healthcare, Real Estate & Construction